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💄 Under $30 & Still Lit: 18 Affordable Beauty Gems That Don’t Disappoint (Because We Love a Bougie-on-a-Budget Moment)

Purple Star emoji 18 items
Main character energy doesn’t have to come with a main character price tag. Whether you're building your first skincare routine or just looking for glowy makeup that won’t drain your wallet, this list is packed with affordable gems that actually deli...
 
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It’s giving grip, glow, and glass skin vibes. This one’s TikTok-famous for a reason — your makeup isn’t going anywhere with this underneath.
Power Grip Primer
 
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High shine, juicy finish, and actually hydrating? Yes, yes, and yes. Swipe it on and let the compliments roll in.
Fat Oil Lip Drip Lip Gloss| NYX Professional Makeup
 
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Still iconic. Blurs pores, keeps you matte without drying you out, and blends like a dream. Your skin but smoother.
Fit Me® Matte + Poreless Foundation Makeup
 
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A cult fave for a reason. Helps calm breakouts, fade dark spots, and smooth your skin — for less than a coffee.
The Ordinary Niacinamide 10% + Zinc 1%
 
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This mascara does not play. Length, volume, drama — without the clumps or the price tag. People will think you’re wearing falsies.
Essence Lash Princess Mascara
 
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A little goes a long way, and the glow is immaculate. Dab it on and prepare to look sun-kissed and soft.
Makeup Revolution Superdewy Liquid Blush
 
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If you know, you know. This coral-pink glow is flattering on literally everyone and looks expensive AF.
Baked Blush
 
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Gentle, effective, and derm-approved. If your skin's in its sensitive era, this is your ride or die.
Hydrating Facial Cleanser: Skin Refresh
 
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Smells like a beach vacay and makes your hair soft, shiny, and touchable. So good, you’ll want to gatekeep.
100% Virgin Coconut Oil Leave-In Treatment
 
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The pigment is unreal. A quick swipe with your finger and boom — instant glam. **[Shop ColourPop Super Shock Shadow
Super Shock Shadow
 
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Smooth legs, soft skin, and a bodycare routine that feels luxurious. Plus, it smells like dessert.
Body Scrubs – Tree Hut Shea®
 
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Covers everything from breakouts to dark circles without creasing. Cheap, cheerful, and crazy good.
HD Pro.Conceal
 
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Like a big glass of water for your skin. So lightweight, so refreshing, and layers beautifully under makeup.
Hydro Boost Water Gel & Oil-Free Face Moisturizer
 
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The glow is real, and it hits under every lighting. Zero glitter chunks, all glassy radiance.
MegaGloâ„¢ Highlighting Powder
 
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Dupe alert: this gives Anastasia Brow Wiz energy for half the price. Natural, precise, and stays put.
Micro Brow Eyebrow Pencil | NYX Professional Makeup
 
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For when your skin is acting up. Clears clogged pores gently but effectively — and keeps acne in check.
The INKEY List EU Salicylic Acid Cleanser & Face Wash 150ml
 
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Soft, sustainable, and shockingly high quality. These make your routine feel way more luxe than the price suggests.
Brush Sets
 
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The closest you’ll get to the Charlotte Tilbury Flawless Filter without dropping $40. It’s a glow bomb in a bottle.
Halo Glow Liquid Filter Complexion Booster