Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!
Prose Beauty
12
items Because you’re one of a kind We’re replacing mass-produced with made to order — for truly personalized products and always-custom care for your unique hair and skin.
Building progress into every formula Designed to evolve over time, your products are freshly bottled in our Brooklyn factory and customized to your life, your zip code, and the changing seasons.
Picked for peak performance Using ethically sourced, highly efficacious ingredients, our in-house R&D team combines natural and synthetic actives in innovative ways — for top-performing formulas with proven results.
Putting the planet first As a certified B-corporation, we’re big on transparency. From carbon-neutral production to sustainable sourcing, we do anything (and everything) to leave people and the planet better than we found them.
Building progress into every formula Designed to evolve over time, your products are freshly bottled in our Brooklyn factory and customized to your life, your zip code, and the changing seasons.
Picked for peak performance Using ethically sourced, highly efficacious ingredients, our in-house R&D team combines natural and synthetic actives in innovative ways — for top-performing formulas with proven results.
Putting the planet first As a certified B-corporation, we’re big on transparency. From carbon-neutral production to sustainable sourcing, we do anything (and everything) to leave people and the planet better than we found them.
Prose Custom Shampoo
A gentle, clarifying shampoo that does it all, from rebalancing roots to gently hydrating lengths. Proven to increase hair strength and reduce breakage,* Prose Custom Shampoo is uniquely formulated for your specific hair and scalp type to cleanse and...
Sulfate-free | Color-safe | Keratin-safe | Non-stripping
A personalized shampoo, made to order just for you.
Every shampoo we formulate is personalized to 80+ factors from your in-depth consultation. Analyzing everything from your hair type to your zip code, we’ll create a formula tailored to your one-of-a-kind needs.
A gentle, clarifying shampoo that does it all, from rebalancing roots to gently hydrating lengths. Proven to increase hair strength and reduce breakage,* Prose Custom Shampoo is uniquely formulated for your specific hair and scalp type to cleanse and...
Sulfate-free | Color-safe | Keratin-safe | Non-stripping
A personalized shampoo, made to order just for you.
Every shampoo we formulate is personalized to 80+ factors from your in-depth consultation. Analyzing everything from your hair type to your zip code, we’ll create a formula tailored to your one-of-a-kind needs.
Custom Shampoo – Prose | Haircare
Prose Custom Conditioner
A nourishing conditioner personalized to your unique hair goals, Prose Custom Conditioner softens, smooths, and hydrates all hair types and textures, including fine, curly, and colored. It provides up to 3x stronger hair with less breakage after just...
Color-safe | Keratin-safe | Anti-brass (purple) option
A personalized conditioner, made to order just for you Every conditioner we formulate is personalized to 80+ factors from your in-depth consultation. Analyzing everything from your hair type to your zip code, we’ll create a formula tailored to your o...
A nourishing conditioner personalized to your unique hair goals, Prose Custom Conditioner softens, smooths, and hydrates all hair types and textures, including fine, curly, and colored. It provides up to 3x stronger hair with less breakage after just...
Color-safe | Keratin-safe | Anti-brass (purple) option
A personalized conditioner, made to order just for you Every conditioner we formulate is personalized to 80+ factors from your in-depth consultation. Analyzing everything from your hair type to your zip code, we’ll create a formula tailored to your o...
Custom Conditioner – Prose | Haircare
Prose Custom Scalp Mask
An intensive scalp mask personalized with targeted ingredients and micro-exfoliating jojoba beads to help restore balance to all scalp types, even sensitive. Whether you need soothing repair or a gentle detox, Prose Custom Scalp Mask supports hair an...
Fragrance-free | Color-safe | Keratin-safe
A personalized scalp mask, made to order just for you Every scalp mask we formulate is personalized to 80+ factors from your in-depth consultation. Analyzing everything from your hair type to your zip code, we’ll create a formula tailored to your one...
An intensive scalp mask personalized with targeted ingredients and micro-exfoliating jojoba beads to help restore balance to all scalp types, even sensitive. Whether you need soothing repair or a gentle detox, Prose Custom Scalp Mask supports hair an...
Fragrance-free | Color-safe | Keratin-safe
A personalized scalp mask, made to order just for you Every scalp mask we formulate is personalized to 80+ factors from your in-depth consultation. Analyzing everything from your hair type to your zip code, we’ll create a formula tailored to your one...
Custom Scalp Mask – Prose | Haircare
Prose Custom Hair Mask
A deeply hydrating hair mask that restores moisture and smooths hair from lengths to ends, tailored to your unique hair goals. Concentrated and conditioning, the Prose Custom Hair Mask provides up to 3x stronger hair and less breakage after just one ...
Color-safe | Keratin-safe
A personalized hair mask, made to order just for you Every hair mask we formulate is personalized to 80+ factors from your in-depth consultation. Analyzing everything from your hair type to your zip code, we’ll create a formula tailored to your one-o...
A deeply hydrating hair mask that restores moisture and smooths hair from lengths to ends, tailored to your unique hair goals. Concentrated and conditioning, the Prose Custom Hair Mask provides up to 3x stronger hair and less breakage after just one ...
Color-safe | Keratin-safe
A personalized hair mask, made to order just for you Every hair mask we formulate is personalized to 80+ factors from your in-depth consultation. Analyzing everything from your hair type to your zip code, we’ll create a formula tailored to your one-o...
Custom Hair Mask - Prose | Haircare
Prose Custom Styling Gel
A versatile styling gel for your curls, coils, and slicked-back styles, this flake-free hair gel leaves strands soft, without crunch or residue. No matter your style, Prose Custom Styling Gel provides a personalized amount of hold and definition whil...
Lightweight formula
Customizable hold level
Protects against environmental damage
A personalized styling gel, made to order just for you Every styling gel we formulate is personalized to 80+ factors from your in-depth consultation. Analyzing everything from your hair type to your zip code, we’ll create a formula tailored to your o...
A versatile styling gel for your curls, coils, and slicked-back styles, this flake-free hair gel leaves strands soft, without crunch or residue. No matter your style, Prose Custom Styling Gel provides a personalized amount of hold and definition whil...
Lightweight formula
Customizable hold level
Protects against environmental damage
A personalized styling gel, made to order just for you Every styling gel we formulate is personalized to 80+ factors from your in-depth consultation. Analyzing everything from your hair type to your zip code, we’ll create a formula tailored to your o...
Custom Styling Gel - Prose | Haircare
Prose Custom Scalp Serum
1.7 fl oz 50 mL
A lightweight, personalized serum for optimal scalp health and fuller, denser-looking hair.
Personalization works better®
Prose Custom Scalp Serum is a fast-absorbing formula tailored to your unique needs — from restoring balance to itchy, oily, and dry scalps to soothing sensitivities. Used daily, it promotes a healthier scalp and stronger hair in 4 weeks.*
Prose Custom Scalp Serum is a fast-absorbing formula tailored to your unique needs — from restoring balance to itchy, oily, and dry scalps to soothing sensitivities. Used daily, it promotes a healthier scalp and stronger hair in 4 weeks.*
*Results of a 4-week external use test performed on 97 subjects
- Dermatologist tested
- Boosts hair fullness + density over time
- 99% natural ingredients
- Certified microbiome-friendly
1.7 fl oz 50 mL
A lightweight, personalized serum for optimal scalp health and fuller, denser-looking hair.
Personalization works better®
Prose Custom Scalp Serum is a fast-absorbing formula tailored to your unique needs — from restoring balance to itchy, oily, and dry scalps to soothing sensitivities. Used daily, it promotes a healthier scalp and stronger hair in 4 weeks.*
Prose Custom Scalp Serum is a fast-absorbing formula tailored to your unique needs — from restoring balance to itchy, oily, and dry scalps to soothing sensitivities. Used daily, it promotes a healthier scalp and stronger hair in 4 weeks.*
*Results of a 4-week external use test performed on 97 subjects
- Dermatologist tested
- Boosts hair fullness + density over time
- 99% natural ingredients
- Certified microbiome-friendly
Custom Scalp Serum - Prose | Haircare
Prose Custom Hair Oil
A nurturing oil and a true multi-tasker, Prose Custom Hair Oil can be used as a treatment before washing, a styling primer, or as a finishing touch. No matter your preference, this premium oil helps tame flyaways, smooth unwanted frizz, and seal in m...
- Silicone-free
- Made with natural oils
- Prevents damage and color-fading
- Developed for both wet and dry hair
A hair oil with naturally powerful + proven-effective ingredients
Every ingredient in your Custom Hair Oil is rigorously researched, backed by science, and precisely selected to target your unique hair goals and concerns. We responsibly source only the clean ingredients you need — nothing more, nothing less.
✓ Cruelty-free
✓ PETA Approved
✓ Alcohol-free
✓ Sulfate-free
✓ Paraben-free
✓ Mineral oil-free
✓ Phthalate-free
✓ GMO-free
✓ Available fragrance-free
✓ Silicone-free options
✓ Vegan options
A nurturing oil and a true multi-tasker, Prose Custom Hair Oil can be used as a treatment before washing, a styling primer, or as a finishing touch. No matter your preference, this premium oil helps tame flyaways, smooth unwanted frizz, and seal in m...
- Silicone-free
- Made with natural oils
- Prevents damage and color-fading
- Developed for both wet and dry hair
A hair oil with naturally powerful + proven-effective ingredients
Every ingredient in your Custom Hair Oil is rigorously researched, backed by science, and precisely selected to target your unique hair goals and concerns. We responsibly source only the clean ingredients you need — nothing more, nothing less.
✓ Cruelty-free
✓ PETA Approved
✓ Alcohol-free
✓ Sulfate-free
✓ Paraben-free
✓ Mineral oil-free
✓ Phthalate-free
✓ GMO-free
✓ Available fragrance-free
✓ Silicone-free options
✓ Vegan options
Custom Hair Oil - Prose | Haircare
Prose Custom Leave-In Conditioner
A hydrating leave-in conditioner that detangles, tames unwanted frizz, and leaves strands soft, polished, and manageable. Personalized to your unique goals, Prose Custom Leave-In Conditioner primes your hair for styling and protects hair from heat da...
- Alcohol-free | Smooths flyaways
- Pump or spray applicator, based on your needs
A leave-in conditioner with naturally powerful + proven-effective ingredients
Every ingredient in your Custom Leave-In Conditioner is rigorously researched, backed by science, and precisely selected to target your unique hair goals and concerns. We responsibly source only the clean ingredients you need — nothing more, nothing ...
✓ Cruelty-free
✓ PETA Approved
✓ Alcohol-free
✓ Sulfate-free
✓ Paraben-free
✓ Mineral oil-free
✓ Phthalate-free
✓ GMO-free
✓ Available fragrance-free
✓ Silicone-free options
✓ Vegan options
A hydrating leave-in conditioner that detangles, tames unwanted frizz, and leaves strands soft, polished, and manageable. Personalized to your unique goals, Prose Custom Leave-In Conditioner primes your hair for styling and protects hair from heat da...
- Alcohol-free | Smooths flyaways
- Pump or spray applicator, based on your needs
A leave-in conditioner with naturally powerful + proven-effective ingredients
Every ingredient in your Custom Leave-In Conditioner is rigorously researched, backed by science, and precisely selected to target your unique hair goals and concerns. We responsibly source only the clean ingredients you need — nothing more, nothing ...
✓ Cruelty-free
✓ PETA Approved
✓ Alcohol-free
✓ Sulfate-free
✓ Paraben-free
✓ Mineral oil-free
✓ Phthalate-free
✓ GMO-free
✓ Available fragrance-free
✓ Silicone-free options
✓ Vegan options
Custom Leave-In Conditioner - Prose | Haircare
Prose Custom Curl Cream
A nourishing curl cream to define your natural texture — whether your hair is wavy, curly, or coily. Used as a styler or for touch-ups, Prose Custom Curl Cream is formulated to keep strands hydrated and minimize unwanted frizz, too.
- Developed for both wet and dry hair
- Leaves waves and curls soft
- Personalized to your curl type
A curl cream with naturally powerful + proven-effective ingredients
Every ingredient in your Custom Curl Cream is rigorously researched, backed by science, and precisely selected to target your unique hair goals and concerns. We responsibly source only the clean ingredients you need — nothing more, nothing less.
✓ Cruelty-free
✓ PETA Approved
✓ Alcohol-free
✓ Sulfate-free
✓ Paraben-free
✓ Mineral oil-free
✓ Phthalate-free
✓ GMO-free
✓ Available fragrance-free
✓ Silicone-free options
✓ Vegan options
A nourishing curl cream to define your natural texture — whether your hair is wavy, curly, or coily. Used as a styler or for touch-ups, Prose Custom Curl Cream is formulated to keep strands hydrated and minimize unwanted frizz, too.
- Developed for both wet and dry hair
- Leaves waves and curls soft
- Personalized to your curl type
A curl cream with naturally powerful + proven-effective ingredients
Every ingredient in your Custom Curl Cream is rigorously researched, backed by science, and precisely selected to target your unique hair goals and concerns. We responsibly source only the clean ingredients you need — nothing more, nothing less.
✓ Cruelty-free
✓ PETA Approved
✓ Alcohol-free
✓ Sulfate-free
✓ Paraben-free
✓ Mineral oil-free
✓ Phthalate-free
✓ GMO-free
✓ Available fragrance-free
✓ Silicone-free options
✓ Vegan options
Custom Curl Cream – Prose | Haircare
Prose Custom Cleanser
A gentle yet effective face cleanser tailored to your unique skin goals and skin type, including oily, sensitive, and dry. Formulated at a low pH to support a healthy skin barrier and scientifically proven to preserve skin hydration.*
- Non-stripping formula
- Dermatologist tested
- Suitable for all skin types, even sensitive
A cleanser with naturally powerful + proven-effective ingredients
Every ingredient in your Custom Cleanser is rigorously researched, backed by science, and precisely selected to target your unique skin goals and concerns. We responsibly source only the clean ingredients you need — nothing more, nothing less.
✓ Vegan
✓ Cruelty-free
✓ Silicone-free
✓ Alcohol-free
✓ Paraben-free
✓ Mineral oil-free
✓ Phthalate-free
✓ GMO-free
✓ Available fragrance-free
A gentle yet effective face cleanser tailored to your unique skin goals and skin type, including oily, sensitive, and dry. Formulated at a low pH to support a healthy skin barrier and scientifically proven to preserve skin hydration.*
- Non-stripping formula
- Dermatologist tested
- Suitable for all skin types, even sensitive
A cleanser with naturally powerful + proven-effective ingredients
Every ingredient in your Custom Cleanser is rigorously researched, backed by science, and precisely selected to target your unique skin goals and concerns. We responsibly source only the clean ingredients you need — nothing more, nothing less.
✓ Vegan
✓ Cruelty-free
✓ Silicone-free
✓ Alcohol-free
✓ Paraben-free
✓ Mineral oil-free
✓ Phthalate-free
✓ GMO-free
✓ Available fragrance-free
Custom Face Cleanser & Face Wash – Prose | Skincare
Prose Custom Serum
A dewy, highly concentrated face serum for intensive care tailored to your specific skin concerns. Clinically proven to hydrate skin, boost radiance, and visibly reduce the appearance of fine lines.*
- Fast-absorbing formula
- Dermatologist tested
- Suitable for all skin types, even sensitive
A serum with naturally powerful + proven-effective ingredients
Every ingredient in your Custom Serum is rigorously researched, backed by science, and precisely selected to target your unique skin goals and concerns. We responsibly source only the clean ingredients you need — nothing more, nothing less.
✓ Vegan
✓ Cruelty-free
✓ Silicone-free
✓ Alcohol-free
✓ Paraben-free
✓ Mineral oil-free
✓ Phthalate-free
✓ GMO-free
✓ Available fragrance-free
A dewy, highly concentrated face serum for intensive care tailored to your specific skin concerns. Clinically proven to hydrate skin, boost radiance, and visibly reduce the appearance of fine lines.*
- Fast-absorbing formula
- Dermatologist tested
- Suitable for all skin types, even sensitive
A serum with naturally powerful + proven-effective ingredients
Every ingredient in your Custom Serum is rigorously researched, backed by science, and precisely selected to target your unique skin goals and concerns. We responsibly source only the clean ingredients you need — nothing more, nothing less.
✓ Vegan
✓ Cruelty-free
✓ Silicone-free
✓ Alcohol-free
✓ Paraben-free
✓ Mineral oil-free
✓ Phthalate-free
✓ GMO-free
✓ Available fragrance-free
Custom Face Serum – Prose | Skincare
Prose Custom Moisturizer
A nourishing face moisturizer that targets your specific skin needs, providing powerful protection against environmental stressors. Scientifically proven to provide 8-hour hydration* and boost skin firmness and elasticity.†
- Fast-absorbing formula
- Dermatologist tested
- Suitable for all skin types, even sensitive
A moisturizer with naturally powerful + proven-effective ingredients
Every ingredient in your Custom Moisturizer is rigorously researched, backed by science, and precisely selected to target your unique skin goals and concerns. We responsibly source only the clean ingredients you need — nothing more, nothing less.
✓ Vegan
✓ Cruelty-free
✓ Silicone-free
✓ Alcohol-free
✓ Paraben-free
✓ Mineral oil-free
✓ Phthalate-free
✓ GMO-free
✓ Available fragrance-free
A nourishing face moisturizer that targets your specific skin needs, providing powerful protection against environmental stressors. Scientifically proven to provide 8-hour hydration* and boost skin firmness and elasticity.†
- Fast-absorbing formula
- Dermatologist tested
- Suitable for all skin types, even sensitive
A moisturizer with naturally powerful + proven-effective ingredients
Every ingredient in your Custom Moisturizer is rigorously researched, backed by science, and precisely selected to target your unique skin goals and concerns. We responsibly source only the clean ingredients you need — nothing more, nothing less.
✓ Vegan
✓ Cruelty-free
✓ Silicone-free
✓ Alcohol-free
✓ Paraben-free
✓ Mineral oil-free
✓ Phthalate-free
✓ GMO-free
✓ Available fragrance-free
Custom Face Moisturizer – Prose | Skincare