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Life Changing Books for Executive Career, and Personal Growth

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A list of books I used to increase my business acumen, personal growth and negotiation tactics.
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Personal Growth and Mindset Shifts

This section focuses on self improvement strategies and different ways of thinking about problems.
 
Jonathan Zavala profile picture
This book teaches you how to develop meaningful long lasting habits while will shape your life. If you want to be something, you have to do things that create that image. For example, I am not a woodworker because I say so, but rather, because I have...
Atomic Habits: James Clear
 
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Do you get angry when your boss talks down to you? Would your coworkers say that they love working with you, even during stressful times? This book teaches you how to interpret the world outside using only your perspective. For example: Why is my wif...
Emotional Intelligence 2.0: Travis Bradberry
 
Jonathan Zavala profile picture
This book was one of the hardest pills to swallow, and yet it has been vital to my growth. It teaches you that your ego might actually be holding you back, or even preventing advancement to that big promotion. This book shows that success is not prai...
Ego Is the Enemy: Holiday, Ryan
 
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This book is for you if you have a major life change going on. Divorce, new job, new mom, death in the family, or anything which changes your life and routine. This is a very short read, with the audiobook being less than an hour. It tells a story ab...
Who Moved My Cheese?: A-Mazing Way to Change
 
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One of my favorites. This book teaches you that decisions are not black and white good or bad. But rather, like a poker hand, are based on likely results, percentages. Just because a decision resulted in a bad outcome does not mean it was not the co...
Thinking in Bets: Making Smarter Decisions

Strategy, Organizational Growth, and Startups.

This section showcases books on corporate strategies, organizational limitations and business concepts.
 
Jonathan Zavala profile picture
Everyone should read this prior to using AI, especially those in leadership position. AI should be a thought partner. This book teaches you specific skills such as promoting AI to interview you, one question at a time, to do all sorts of things. Use ...
The AI-Driven Leader: Harnessing AI for Smarter Decisions
 
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This was recommended to me from a friend who’s into investment banking. I think it’s vital to those looking to create a new start up. From the founder of PayPal, this book shows important lessons on startups, and the pitfalls of surviving them.
Zero to One: Notes on Startups & Building Future
 
Jonathan Zavala profile picture
A very fun read. Its written non traditionally from the perspective of a fiction plant manager. It reads like a normal story, with a plot, protagonist, etc and not like a standard narration you get from business books. Concepts are good for those in ...
The Goal: 40th Anniversary Edition
 
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This book teaches that bad strategy can often times be buzz words with no actionable items: “decrease costs while maintaining quality” Isn’t a strategy. This book teaches how actionable, targeted goals lead to good strategy. This applies to things ou...
Good Strategy Bad Strategy: The Difference
 
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This book is over 30 years old, and still provides concepts applicable today. It’s one of those books that simply tells you “common sense” items, yet we never think to comment on. This is ideal for new or seasoned managers.
High Output Management: Grove, Andrew S.

Sales, Negotiation, and Influence.

This section focuses books featuring influence, sales and relationship building.
 
Jonathan Zavala profile picture
This book actually taught me real techniques I could use, and not just standard generic advice. For example: Accusation audits are VITAL when dealing with an angry client. This book actually gives you real things you can apply right away, not just ge...
Never Split The Difference by Chris Voss
 
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This book was used in a sales training I attended. It teaches an actual sales PROCESS, not necessarily how to sell at an individual level. I would recommend this to aspiring sales managers and directors in sales.
Baseline Selling: How to Become a Sales Superstar
 
Jonathan Zavala profile picture
This book has influenced how I approach interactions with everyone in my life. It teaches how there are some simple conceptst in psychology which allow us to hack into humanities pre programmed DNA. Contrasting or reciprocity being 2 of many.
Influence: Essential Guide to Psychology - Cialdini
 
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Probably the single most influential book on relationship building. This showed me that although people change through the years, humanity and their desire to be liked transcends decades. Everyone should read this.
How to Win Friends and Influence People
 
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This was more of a pop culture read. It provides a different perspective to traditional logic, and focuses more on being open with oneself.
The Subtle Art of Not Giving a F*ck