Their shoe curators are working triple time because these shoes are insane. Everyone coming to market is fire. There's a recent article that I saw that was titled, “How Adidas Changed its Approach to Innovation & Then Started Winning”, What they are currently doing is giving the people what they want- designers, limited addition drops, they are shifting their brand while also still providing excellent customer service and a foundation that still focuses on using sports to empower people to strengthen their communities on a global scale.