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my top fashion, beauty, and lifestyle products of 2025. 🏆

37 items

Jailynn

as a fashion and beauty editor i get to try out tons of products, and this bunch i was reaching for and restocking all year long.

Sections

fashion.

makeup.

skincare.

bodycare.

fragrance.

hair.

fashion.

i'm a fashion girl first, and these 6 items were my most reached for AND most complimented! 👜

i'm a robe conniseaur, and while my mom did ask me why i was asking her for another robe for christmas—i needed it! and i did! it's the softest, and longest in my collection, and it's thick enough to be worn out doors on 20-below days. while the slee...

Tik Tok Shop Plush Ankle-Length Robe

tik tok did influence me into getting these frames and they honestly are my favorite frames i've gotten in years. i did get them with my prescription and the quality is 10/10. the frames themselves feel sturdier than my Celine frames ($800) I got las...

Lensmart Andrea Glasses

my most worn (and most complimented) sneaker of the year. i have been obsessed with sambas before owning these, but this deepened the fixation. i will say these are harder to come by, but I think it's worth trying your luck on Poshmark or Ebay for a ...

adidas x Wales Bonner Samba Pony Leopard Shoes

love a slouchy tote that can fit my laptop, books, snacks, journal system, ipad, water bottle, and even a second pair of shoes all at once. plus, it comes in asexy cherry red that will elevate any outfit.

Brahmin Iona Bag

don't sleep on guess, they have some heavy hitter bags in their lineup! i've actually made this marion bag my everyday bag. i love the woven exterior and have been obsessed with the naughties-inspired long straps and baguette shape. the included bag ...

Guess Marion Woven Shoulder Satchel Bag

picked these up during fashion week, and i was getting stopped left in right on where i got them from. i love the bright red color making them a great statement shoe, and hellllo they have velcro straps for easy on and off! the insole is okay, i did ...

Zara Patent Double Strap Ballet Flats

makeup.

i'm constantly exploring new makeup, and these 6 were heavy hitters in my makeup rotation! 💄

i love a good lip liner, but i hate having to constantly reapply. so i have been a bigger tester of all the lip stains hitting the market, and by far huda beauty's has been my most reached for in my bag. it stays on through eating, drinking, and lipg...

Huda Beauty Lip Contour Lip Stain

i get the hype! i finally got my hand on the pocket blushes in the iconic toasted teddy, but i fell in love with the pinky sprinkle shade. it's not ashy and is super blendable depending on how sheered out you want it to be. plus you can swipe it acro...

Rhode Pocket Blush Sprinkle

a shimmery gloss that doesn't leave the feeling of particle bits all over your lips. it's hydrating, not sticky, and lasts. it's the perfect pairing over your favorite lipstick or lip liner

The Lip Bar Gloss Up Sheer Finish Gloss

this is also in my beauty faves, but we have been reintroduced now that i have a fresh bottle. i have been scraping the reminates from my old one for months and it just wasn't as creamy or smooth as the application is with this fresh one. i've fallen...

Tom Ford Shade & Illuminate Concealer

i've tried both high and low-end foundations and still Urban Decay's Face Bond reigns supreme. it doesn't get oily throughout the day, its long-wearing, and the finish looks like a second skin. i fear im locked in 4L.

Urban Decay Face Bond Self-Setting Waterproof Foundation

winter is doing my already fair complexion no favors, so I've started reaching for my chanel bronzing cream to bring some dimension back to my face, and i've fallen in love all over again. it goes on like butter and blends seamlessly with my foundati...

Chanel Les Beiges Healthy Glow Bronzing Cream

skincare.

i keep my skincare routine simple, and I found these 5 products gave me the best results! 🧖🏽‍♀️

if you couldn't tell already, i'm an osea stan! i just finished off my second bottle of this gentle cleanser. plus, the refreshing citrusy smell is something i look forward to starting my mornings with.

Osea Ocean Cleanser

i had stopped using toners for a bit, because i noticed they were making me oily and causing breakouts, but not Rhode's Glazing Mist! it soaks into the skin so it doesn't just sit on top, but it leaves the skin subtly radiant. the mist is also super ...

Rhode Glazing Mist

i treat myself weeekly to a fask mask and the one's by Dr. Jart (this one specifically) always give my skin a nice pick me up. with winter being in full swing, i reach for masks that prioritize hydration, and this one offers just that. so much so, i ...

Dr. Jart Cryo Rubber Face Mask with Hyaluronic Acid

i love the brands purple rice line. (yes, this is inclusive of the face wash). it leaves my skin baby soft and moisturized without becoming oily. i also find that it doesn't break me out. plus, the packaging and the little spoon are so cute!

Tatcha The Dewy Skin Cream

i've tried tonnnnns of lip balms, and i find i keep reaching for the Rhode Peptide Lip Treatment. it doesn't cause my lips to peel, it isn't sticky, and it actuall lasts! i also find that this formula doesn't have that gritty texture like i feel some...

peptide lip treatment - unscented

bodycare.

the top 5 bodycare products my skin couldn't get enough of! 🧴

i've been dabbling in high-end body washes since i stepped into editorial, and i just wanted to go back to the basics. and i've fallen back in love with dove, specifically their shea butter and vanilla scent. my skin feels soft, subtle, and moisturiz...

Dove Pamper Shea Body Wash

i have gone through at least two packs of the josie maran body butter refills (in golden hour and vanilla vibez). they are amazing to travel with and a little goes a long way. the scent merries well with fragrance and you stay moisturized all day. i ...

Josie Maran Whipped Argan Oil Body Butter (Golden Hour)

the thickness of this cream makes it a top contendor for my fall/winter bodycare location. it's rich and blends like a butter, plus it leaves a subtle shine that isn't overly oily on the surface. also the scent lingers subtly and pairs well with othe...

Le Monde Gourmand Lait de Coco Perfumed Body Icing Crème

i have been wanting to try out naturium's body care products for a while now, and i finally got my hands on a few bottles. i started off with the glycolic acid, because i'm obsessed with having the softest skin, and i will say starting off my shower ...

Naturium The Smoother Glycolic Acid Exfoliating Body Wash

the amount of bottles I have gone through of this body oil should be studied. it pairs perfectly with a range of my go-to lotions, and it accompanies well alongside my fragrances. my skin is left glowy, but not oily and it lasts all day. a true stapl...

Osea Undaria Algae Body Oil

fragrance.

my standout fragrances that i've reached for on repeat! 🌹

i wore heavy cream nearly everyday this year, nearly finishing off the jumbo size bottle. it smells like a sweet but not overpowering vanilla and makes a nice base under other fragrances

Phlur Heavy Cream Body & Hair Mist

don't sleep on the dupe scents! rosa lina went double platinum amongst anyone i came in contact with wearing it. it opens floral and fruity and dries down light and creamy with hints of vanilla.

Fine'ry. Rosa Lina Eau de Parfum

my go-to special occasion, date night, dinner guest scent has and will continue to be safanad. its sweet with a bit of citrus that dries down to a warm vanilla amber and sandalwood.

Parfums de Marly Safanad Eau de Parfum

devotion has been on my wishlist for over a year now, and the wait was def worth it. its warm and bright and the perfect transition scent into the cooler months IMO

Dolce & Gabbana Devotion Eau de Parfum

when i need a mood boost, i reach for kay ali's yum. it's sweet, sugar, and candy forward with a dry down of whipped cream, marshmallows and vanilla

Kay Ali Yum Boujee Marshmallow

hair.

if it works for my locs, it'll work for curls and everything in between! 💆🏽‍♀️

having locs means i get quite a bit of build up along the perimeter of my hairline and at the base of my locs, but this shampoo broke it up instantly and left my scalp and strands feeling clean (not stripped) and refreshed. 🧖🏽‍♀️

Cécred Detoxifying Shampoo

i had been having issues with my braid outs not lasting more than two to three days, but after a fresh wash and this setting mousse, i'm currently on DAY FOURTEEN and my hair is still defined. it's also moisturized and frizz free. i recommend this fo...

Aunt Jackie's Ready, Set, Hold! Braid Setting Foam

i love a product that can knock out several steps in one. i'm someone is weary of products on my locs because of product build up, but this absorbed down into my haair shaft effortlessly and left my hair moisturized beyond belief. my hair also has a ...

Creme of Nature Argan Oil 7-in-1 Leave-in

i know, i know—the price tag is hefty, but when i say you won't regret retiring your old hair dryer for this upgrade! i'm able to wash and style my hair in half the time now. it's great for braid outs, quickly stretching hair for styling, and locs, o...

RevAir Hair Dryer

i have retired any type of edge control many moons ago, and it's because this Got2B hair gel keeps my edges laid well until the next day with no touch ups.

Got2B Ultra Glued Styling Gel

lifestyle.

here are a couple of miscellaneous day-to-day things that have improved my quality of life. 💅🏽

i have unfortunately fallin down journaling tok rabbit hole, and am now obsessed with all things stickers, pens, and journals. ie why this traveler's notebook has become my entire personality. while i'm still craving a louise carmen this is temporari...

Traveler's Company Traveler's Notebook (Passport Size)

after months of debating, i finally bought a ringconn ring. i did an extensive amount of research between the oura ring and the ultrahuman ring, and i felt most comfortable that you get 12 full days' worth of charge, it has no interest sharing data w...

RingConn Ring

i've eliminated much of my costly beauty maitnance in place of doing it myself and that has been made possible with products like this lash glue from ucoolme. with this glue i'm able to wear my lash clusters in the shower, in the snow, and on windy d...

you can read more on my favorite lash glue, along with some of my other faves on allure.com: https://www.allure.com/story/best-lash-glues

uCoolMe Lash Bond and Seal Lash Glue

i will tell just about anyone who listens about my ongoing addiction to nail reformation press-on nails. the quality rivals that of professional salons and you don't have to sit and wait for it—plus, it's a quarter of the cost. they sit flush against...

want to know more? check out my allure article for more on the brand, along with some of my other favorite brands and styles: https://www.allure.com/story/best-press-on-nails

Nail Reformation Press-On Nails (Pearl Chrome)

i love a good game night, so i'm always on the look out for new games to switch things up. if you're a lover of the old school game guess who, you'll love Superficial! but what i love most about this game is that it's in card form so I can pop it int...

Superficial Adult Party Card Game