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Curly and coily hair

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Shampoos & Conditioners

 
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A nourishing conditioner that seals in moisture to boost hydration, minimize frizz, and enhance the definition of waves, curls, and coils.
Curl Charisma™ Rice Amino + Shea Curl Defining Conditioner
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A mineral-rich clarifying black-soap shampoo enhanced with beneficial pro-vitamin B5, butters, and oils for soothing the scalp while hydrating and adding shine to hair.
African Black Soap Reviving Shampoo
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A medium conditioner that nourishes low- to normal-porosity curls/ dry hair types with hydration, slippage, and curl definition without weighing them down.
Medium Conditioner
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A gentle, moisturizing shampoo that deposits sebum mimicking natural and organic oils to nourish the scalp without stripping hair.
Baomint™ Moisturizing Shampoo
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A conditioner that repairs damaged or color-treated hair and contains marshmallow root, argan oil, and shea butter to reduce tangles, fight frizz, and improve shine.
Blue Tansy Reparative Conditioner
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A hydrating shampoo for soft, defined waves and curls with less frizz.
Curl Charisma™ Rice Amino + Avocado Hydrating Shampoo - Briogeo | Sephora
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A multiuse leave-in conditioner that softens, smooths, and detangles while increasing shine and elasticity and supporting healthy hair growth.
Multi-Use Softening Leave In Conditioner

Hair Masks & Treatments

 
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A lightweight, moisture-replenishing conditioner for all curls and coils that intensely hydrates, easily detangles, and reduces frizz for bouncy, ultra-soft curls with enhanced shine.
Curl Manifesto Lightweight Conditioner for Curly Hair
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A deeply hydrating conditioner that is enhanced with a rich blend of oils and butters that can be used three different ways: rinse-out, leave-in, or co-wash.
Curl 3 in 1 Conditioner
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A sulfate-free shampoo that gently cleanses scalp and hair with intense hydration to remove buildup, boost radiance, and preserve natural oils for softer, more defined curls and coils.
Curl Manifesto Sulfate-Free Shampoo for Curly Hair
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A high-performance, argan-oil-rich mask formulated for medium to thick dry hair that improves hydration, texture, elasticity, shine, and manageability.
Intense Hydrating Mask
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A softening and strengthening treatment mask that delivers slip, curl elongation, and definition to coils, leaving hair fortified and hydrated.
Treatment Mask
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A protein-free, weekly hair mask that intensely moisturizes, enhances slip, and boosts definition for soft, bouncy, and vibrant curls.
Curl Charisma™ Rice Amino + Avocado Hydrating & Defining Hair Mask
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A pre-wash detox with quartz, clay, and nutrient-dense compounds that leaves scalps stimulated and resets curls for squeaky-soft, shiny strands.
Mud-Mask: Hair & Scalp Detoxifying Pre-Wash Clay Treatment
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Styling Sprays & Creams

 
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A rich, UV-protective cream that creates moisturized, flexible curls without the crunch while deeply hydrating hair, reducing frizz, and adding shine.
Curl Defining Cream
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An all-in-one curl-enhancing product for visibly glossy, defined, frizz-free waves and curls.
Dream Coat Anti-Frizz Treatment for Curly Hair
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A lightweight, curl-refreshing spray that quickly rehydrates and redefines second-day curls for softer, bouncier, and more voluminous hair with reduced frizz and added shine.
Curl Manifesto Curl Refreshing & Restyling Spray
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A silky-soft styling cream that contains conditioning and repairing agents for a semi-defined, soft hold with elasticity and pliability.
Elastic Bounce Leave-in Conditioning Styler Hair Cream
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A two-in-one pre-styling and restyling spray for curls that feel moisturized.
Coco Dew Curl Pre-Styling & Restyling Refresher Spray
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A conditioning styler that strengthens and defines curls while forming intact curl clumps, helping hair appear healthier over time.
Curl Definer Conditioning Cream
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An ultra-rich, moisturizing leave-in styler that nourishes and defines natural texture, minimizes frizz, and provides control for coily hair.
Curl Charisma™ Chia + Flax Seed Coil Custard
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An oil-rich styling cream that provides superior moisture penetration and touchable hold while preventing breakage.
Styling Cream for Curly &Coily Hair
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A creamy, rich styler that detangles while leaving your strands shiny, silky, and smooth with a soft hold.
Baomint™ Moisturizing Curl Defining Cream
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An argan-oil-infused styling and conditioning product for all curl types that activates and defines curls while fighting frizz.
Curl Defining Cream
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A rich yet lightweight buildable styling cream that smooths, defines, nourishes, detangles, and locks moisture into coils, kinks, curls, waves, braids, twists, and wet-set styles.
Twist-Elongating Style Cream
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A strong-hold styling gel that delivers moisture, shine, and flexible definition for all curl types.
Curl Defining Styling Hair Souffle Gel
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Leave-In Conditioners & Primers

 
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A super-moisturizing mist that is enhanced with a rich blend of oils and butters and revives, reactivates, and moisturizes curls on day one, two, three, and beyond.
Curl Reactivator
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A concentrated, leave-in styling cream that promotes the natural hair pattern, locks in moisture, strengthens strands, and fights frizz for soft, defined curls.
Gin Twist Leave-In Conditioning Styler
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A blue-tansy-based daily leave-in conditioner that preps, strengthens, and repairs dry or color-treated hair.
Blue Tansy Leave in Conditioning Styler
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A lightweight leave-in cream for all curly and coily hair types that restores, strengthens, and intensely moisturizes curls for enhanced definition and all-day frizz control with added shine.
Curl Manifesto Hydrating Leave-In Cream for Curly Hair
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Give your curls new life with this lightweight daily spray that hydrates, adds shine and fights frizz without weighing your hair down.
REVIVE ME Daily Moisturizing Spray
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A versatile, leave-in conditioner that hydrates, detangles, and provides up to 72 hours of softness.
All in One Leave-In Conditioner
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A curl-defining cream to boost hydration, minimize frizz, and provide soft, flexible control for waves and curls.
Curl Charisma™ Rice Amino + Avocado Leave–In Defining Cream
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JennieV profile picture
A multiuse leave-in conditioner that softens, smooths, and detangles while increasing shine and elasticity and supporting healthy hair growth.
Multi-Use Softening Leave In Conditioner
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A lightweight leave-in conditioner with heat protection that detangles, repairs damage, treats dryness, and controls frizz.
25 Miracle Milk Heat Protectant Leave-In Conditioner
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A thick, creamy, and rich daily leave-in conditioner to prep, rehydrate, and soften kinky, curly, and wavy hair textures.
Baomint™ Leave In Conditioning Styler
 
JennieV profile picture
A leave-in conditioner that seals in moisture, detangles, and adds extra hydration while giving soft-curl-pattern definition.
Leave- In Conditioner for Curly & Coily Hair
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Hair gels

 
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A curl-defining gel-cream for all curls and coils that combines the hydration properties of a cream with the hold of a gel for boosted curl volume, added shape, and enhanced shine.
Curl Manifesto Curl Defining Gel-Cream
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A go-to for glossy, defined curls, this bouncy, versatile, silicone-free pomade shapes and styles your curls while providing hold, shine, and definition.
Curl Gel Pomade
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A lightweight styling gel finisher made to deliver humidity-resistant control and definition, without the crunch or weight.
Curl Defining Gel
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A concentrated, cream-based, healthy hair gel that elongates, moisturizes, and defines without dryness, crunch, or tackiness.
Baomint™ Moisturizing Curl Defining Gel
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A defining styling gel to minimize frizz and enhance curl formation and strength.
Curl Charisma™ Rice Amino + Quinoa Frizz Control Gel
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A creamy, smooth curl gel with aloe vera, coconut oil, and cacay oil to define and nourish curls with a medium hold—great for wash-and-gos.
Curl Gel
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A lightweight and slippy styling custard that provides a hydrated hold, definition, and shine for the entire family.
Styling Custard Hair Gel
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A nourishing gel-oil that is enhanced with a rich blend of oils and butters to elongate curls while adding hydration, bounce, and protection against humidity.
Curl Anti-Humidity Gel Oil
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