Rare beauty
“Creating this brand was a way to have open conversations around beauty and mental health and can change the industry by breaking down unrealistic standards of beauty together.”
A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.
A breakthrough bronzing stick for a quick and visible sunkissed glow with a smooth, seamless, second-skin finish—just swipe on, blend, and go.
A flexible tinted moisturizer that immediately blurs skin with glowy, light to medium coverage, all while hydrating and protecting skin from the sun.
An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.
A silky, second-skin liquid highlighter that creates a lasting, soft, and luminous finish.
A silky, do-it-all, talc-free loose setting powder to visibly smooth, blur, and control shine for a soft natural finish and all-day comfort.
An innovative breathable foundation that combines the weightless feel of a serum with buildable medium coverage for truly layerable wear.
A flexible tinted moisturizer that immediately blurs skin with glowy, light to medium coverage, all while hydrating and protecting skin from the sun.
A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.
A super-lightweight liquid that visibly brightens, hydrates, and awakens under eyes with sheer, flexible coverage—for a fresh look in a flash.
A weightless air-whipped lip cream that hugs lips with rich color and nourishing hydration that gives a soft velvety matte finish.
A super creamy, waterproof lip liner that glides on like a balm to define lips—in the same 10 rich, made-to-match shades as the Kind Words Matte Lipstick.
A hydrating, nourishing balm with a buildable, light-to-medium dose of color and a natural dewy finish.
A universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.
An ultrafine, glow-boosting mist that hydrates, primes, sets, and refreshes skin.
A breakthrough, mistake-proof, liquid-like cream blush that melts into a second skin for the most natural-looking wash of soft-focus color.
A buttery, pigment-rich, soft matte lipstick, available in a range of wearable shades, that hugs lips in pure comfort all day.
A refillable two-in-one compact of touch-up essentials—blotting papers and a radiant powder-filled puff—for freshening up on the go.
An ultrafine, glow-boosting mist, now in a portable mini size to hydrate, prime, set, and refresh your skin wherever you go.
A mini universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.
A waterproof brow putty that softly shapes and fills in brows for a natural, mistake-proof look that lasts.
A hydrating, non-sticky, long-lasting lip gloss that cushions lips all day with soft, nourishing color and shine.
A limited-edition set featuring an eyeshadow palette of rich, crease-resistant shades and a universal mascara to lift, lengthen, curl, and volumize.
A hydrating, cushiony gel primer that blurs the look of pores and fine lines, boosts and extends makeup wear, and helps fight shine all day.
A hydrating, cushiony gel primer that blurs the look of pores and fine lines, boosts and extends makeup wear, and helps fight shine all day.
A feathery soft blush brush that blends pigment-rich formulas with ease—ideal for applying liquids and creams for a soft diffused finish.
A cruelty-free concealer brush with uniquely sculpted bristles and a pointed tip for precise coverage.
An easy-glide, waterproof liquid eyeliner with up to 800 vegan bristles to lay down long-lasting, ultra-black lines with perfect precision every time
A cruelty-free foundation brush packed with soft, silky bristles that build, blend, and buff.
A dual-ended, triangular-shaped, retractable brow pencil and tinted brow gel that creates naturally defined brows.
A weightless, silicone-free, gel primer enriched with ultra-fine pearls for a lit-from-within glow.
A weightless, silicone-free, gel primer enriched with ultra-fine pearls for a lit-from-within glow.
A small, tapered precision brush that makes it easy to sweep on highlighter exactly where you want it.
A precise, dome-shaped powder brush with a soft, tapered tip that’s fluffy enough for all-over blending, yet firm enough for precise application.
A gift-worthy, limited-edition trio of bestselling Soft Pinch Liquid Blushes for a festive, rosy flush you’ll love.
A weightless, liquid-to-powder eyeshadow that blends seamlessly for a quick, buildable wash of long-lasting, waterproof, crease-resistant color.
A sleek eyeshadow palette that includes seven easy-to-wear, crease-resistant shades in a range of finishes that stay put all day without fading.
A weightless, hydrating eye primer that smooths lids while prepping for longer-lasting, amped-up color that won’t crease, fade, or smudge.
A limited-edition eyeshadow palette featuring six ultra-creamy, blendable, one-swipe shades in rich jewel-tone shimmers.
A limited-edition eyeshadow palette featuring six ultra-creamy, blendable, one-swipe shades in glimmering warm neutrals and vivid bolds.
A cruelty-free eyeshadow brush for easy, all-over blending, with a unique dense, angled shape that mimics your fingertip for max control.
A velvety puff pre-filled with a universal, talc-free, radiant powder to refill the Blot & Glow Touch-Up Kit for mess-free, stress-free touch-ups.
A pack of 100 linen-blend oil-absorbing sheets made to refill the Blot & Glow Touch-Up Kit for mess-free, stress-free touch-ups.
A sleek eyeshadow palette with seven rich, rosy shades in a range of lasting, crease-resistant finishes—inspired by the iconic Soft Pinch Liquid Blush.