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Rare beauty
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items “Creating this brand was a way to have open conversations around beauty and mental health and can change the industry by breaking down unrealistic standards of beauty together.”
A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.
Soft Pinch Liquid Blush
A breakthrough bronzing stick for a quick and visible sunkissed glow with a smooth, seamless, second-skin finish—just swipe on, blend, and go.
Warm Wishes Effortless Bronzer Sticks
A flexible tinted moisturizer that immediately blurs skin with glowy, light to medium coverage, all while hydrating and protecting skin from the sun.
Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.
Positive Light Silky Touch Highlighter
A silky, second-skin liquid highlighter that creates a lasting, soft, and luminous finish.
Positive Light Liquid Luminizer Highlight
A silky, do-it-all, talc-free loose setting powder to visibly smooth, blur, and control shine for a soft natural finish and all-day comfort.
Always an Optimist Soft Radiance Setting Powder
An innovative breathable foundation that combines the weightless feel of a serum with buildable medium coverage for truly layerable wear.
Liquid Touch Weightless Foundation
A flexible tinted moisturizer that immediately blurs skin with glowy, light to medium coverage, all while hydrating and protecting skin from the sun.
Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.
Liquid Touch Brightening Concealer - Rare Beauty by Selena Gomez | Sephora
A super-lightweight liquid that visibly brightens, hydrates, and awakens under eyes with sheer, flexible coverage—for a fresh look in a flash.
Positive Light Under Eye Brightener
A weightless air-whipped lip cream that hugs lips with rich color and nourishing hydration that gives a soft velvety matte finish.
Lip Soufflé Matte Cream Lipstick
A super creamy, waterproof lip liner that glides on like a balm to define lips—in the same 10 rich, made-to-match shades as the Kind Words Matte Lipstick.
Rare Beauty by Selena Gomez Kind Words Lip Liner
A hydrating, nourishing balm with a buildable, light-to-medium dose of color and a natural dewy finish.
With Gratitude Dewy Lip Balm
A universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.
Perfect Strokes Universal Volumizing Mascara
An ultrafine, glow-boosting mist that hydrates, primes, sets, and refreshes skin.
Always An Optimist 4-in-1 Prime & Set Mist
A breakthrough, mistake-proof, liquid-like cream blush that melts into a second skin for the most natural-looking wash of soft-focus color.
Stay Vulnerable Melting Cream Blush
A buttery, pigment-rich, soft matte lipstick, available in a range of wearable shades, that hugs lips in pure comfort all day.
Kind Words Matte Lipstick - Rare Beauty by Selena Gomez | Sephora
A refillable two-in-one compact of touch-up essentials—blotting papers and a radiant powder-filled puff—for freshening up on the go.
Blot & Glow Touch-Up Kit
An ultrafine, glow-boosting mist, now in a portable mini size to hydrate, prime, set, and refresh your skin wherever you go.
Mini Always an Optimist 4-in-1 Mist
A mini universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.
Mini Perfect Strokes Universal Volumizing Mascara
A waterproof brow putty that softly shapes and fills in brows for a natural, mistake-proof look that lasts.
Brow Harmony Shape & Fill Duo
A hydrating, non-sticky, long-lasting lip gloss that cushions lips all day with soft, nourishing color and shine.
Stay Vulnerable Glossy Lip Balm
A limited-edition set featuring an eyeshadow palette of rich, crease-resistant shades and a universal mascara to lift, lengthen, curl, and volumize.
Mini Sincerely Me Eye Essentials
A hydrating, cushiony gel primer that blurs the look of pores and fine lines, boosts and extends makeup wear, and helps fight shine all day.
Mini Pore Diffusing Primer- Always An Optimist Collection
A hydrating, cushiony gel primer that blurs the look of pores and fine lines, boosts and extends makeup wear, and helps fight shine all day.
Pore Diffusing Primer - Always an Optimist Collection
A feathery soft blush brush that blends pigment-rich formulas with ease—ideal for applying liquids and creams for a soft diffused finish.
Soft Pinch Blush Brush
A cruelty-free concealer brush with uniquely sculpted bristles and a pointed tip for precise coverage.
Liquid Touch Concealer Brush
An easy-glide, waterproof liquid eyeliner with up to 800 vegan bristles to lay down long-lasting, ultra-black lines with perfect precision every time
Perfect Strokes Matte Liquid Liner
A cruelty-free foundation brush packed with soft, silky bristles that build, blend, and buff.
Liquid Touch Foundation Brush
A dual-ended, triangular-shaped, retractable brow pencil and tinted brow gel that creates naturally defined brows.
Brow Harmony Pencil & Gel
A weightless, silicone-free, gel primer enriched with ultra-fine pearls for a lit-from-within glow.
Mini Illuminating Primer- Always An Optimist Collection
A weightless, silicone-free, gel primer enriched with ultra-fine pearls for a lit-from-within glow.
Illuminating Primer- Always An Optimist Collection
A small, tapered precision brush that makes it easy to sweep on highlighter exactly where you want it.
Positive Light Precision Highlighter Brush
A precise, dome-shaped powder brush with a soft, tapered tip that’s fluffy enough for all-over blending, yet firm enough for precise application.
Always An Optimist Powder Brush
A gift-worthy, limited-edition trio of bestselling Soft Pinch Liquid Blushes for a festive, rosy flush you’ll love.
Soft Pinch Liquid Blush 3 Piece Set
A weightless, liquid-to-powder eyeshadow that blends seamlessly for a quick, buildable wash of long-lasting, waterproof, crease-resistant color.
Stay Vulnerable Liquid Eyeshadow
A sleek eyeshadow palette that includes seven easy-to-wear, crease-resistant shades in a range of finishes that stay put all day without fading.
Discovery Eyeshadow Palette
A weightless, hydrating eye primer that smooths lids while prepping for longer-lasting, amped-up color that won’t crease, fade, or smudge.
Weightless Eyeshadow Primer- Always An Optimist Collection
A limited-edition eyeshadow palette featuring six ultra-creamy, blendable, one-swipe shades in rich jewel-tone shimmers.
Magnetic Spirit Eyeshadow Palette
A limited-edition eyeshadow palette featuring six ultra-creamy, blendable, one-swipe shades in glimmering warm neutrals and vivid bolds.
Confident Energy Eyeshadow Palette
A cruelty-free eyeshadow brush for easy, all-over blending, with a unique dense, angled shape that mimics your fingertip for max control.
Stay Vulnerable All - Over Eyeshadow Brush
A velvety puff pre-filled with a universal, talc-free, radiant powder to refill the Blot & Glow Touch-Up Kit for mess-free, stress-free touch-ups.
Blot & Glow Powder Puff Refill
A pack of 100 linen-blend oil-absorbing sheets made to refill the Blot & Glow Touch-Up Kit for mess-free, stress-free touch-ups.
Blot & Glow Blotting Paper Refill
A sleek eyeshadow palette with seven rich, rosy shades in a range of lasting, crease-resistant finishes—inspired by the iconic Soft Pinch Liquid Blush.
Discovery Eyeshadow Palette - Give Yourself Grace