Celebrity Brands Worth The Hype

Victoria Secret model and fashionista Elsa Hosk unveiled Helsa, a brand that showcases model off duty pieces including oversized trousers, leather belts, cropped jackets, maxi dresses and more.

Hailey Bieber launched a cruelty-free skincare line all under the $30 price point with the slogan—one of everything good. The concept helps to minimize the number of products needed in your skincare and makeup routine.

Celebrity stylist Dani Michelle recently launched the jewelry brand Mega. Know for producing the stylish looks for Kendall Jenner and Hailey Bieber, Dani loves stacking multiple pieces to produce effortless yet cool girl vibe looks.

Supermodel Gigi Hadid launched Guest in Residence, a brand bringing quality cashmere sweaters to the industry, and now some classic pieces for the summer.

Celebrity hairstylist Jen Atkin launched Ouai—luscious scented lotions and hair products for all different hair types. And, she recently launched Mane, featuring hair tools used by the celeb stylist when working with her high profile clientele. 

The OG of luxury skincare products balanced by clothing staple items, beauty and jewelry, the Goop list continuous to grow and so does Gwenyth Paltrow's cult following. 

Victoria Beckham launched a cosmetics line, and it is superb. From the soft eye liner options to the lip gloss options, it's the luxurious experience you've been waiting for.

Looking for cute jewelry but don't want to break the bank? Reality tv personality Kristin Cavallari launched a jewelry brand with cute pieces that will add that cool factor to your wardrobe.

Leave it to Rihanna to deliver one of the world's most successful beauty brands. Her gloss bombs are heavenly and her products have glowing reviews.