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Makeup Starter Kit for Beginners (2025)
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items Starting your makeup journey can feel overwhelming with so many products out there, but the key is building a beginner-friendly kit that covers the basics without overcomplicating things. This 2025 starter kit is designed to give you everything you n...
Sections
6
🧴 Prep & Base (Skincare + Primers)
🎨 Face Makeup Essentials
👁️ Eye Makeup Basics
👁🗨 Brow Essentials
💋 Lips
🖌️ Tools & Brushes
🧴 Prep & Base (Skincare + Primers)
Every flawless makeup look starts with good skin prep. This section focuses on cleansers, moisturizers, sunscreens, and primers that help create a smooth, hydrated canvas for makeup. By prepping properly, your makeup will last longer, look more natur...
Gentle, non-foaming cleanser that removes dirt without stripping the skin. Contains ceramides + hyaluronic acid for hydration. Best for normal to dry skin.
CeraVe Hydrating Cleansers: Face Wash & More for Normal to Dry Skin
Lightweight foaming cleanser that removes excess oil. Helps unclog pores without being harsh. Great for oily or combination skin.
Toleriane Purifying Foaming Facial Wash
Lightweight gel texture that absorbs quickly. Packed with hyaluronic acid for hydration. Perfect under makeup since it doesn’t feel greasy.
Neutrogena - Hydro Boost Gel Cream Fragrance Free Moisturizer
Simple, fragrance-free moisturizer. Works well for sensitive skin. Keeps skin soft and prepped for foundation.
Cetaphil Hydrating Oil-Free Face Lotion with Hyaluronic Acid - 3 fl oz
Invisible, gel-based sunscreen with no white cast. Doubles as a primer under makeup. Lightweight and comfortable for all skin types.
The Unseen Sunscreen Collection
Moisturizing sunscreen made to leave no white cast on deeper skin tones. Contains natural oils and shea butter for hydration. Layers well under makeup.
Black Girl Sunscreen
Hydrating spray with a dewy finish. Refreshes skin before or after makeup. Affordable and beginner-friendly.
Dewy Coconut Setting Spray Mist
Hydrating lip balm with a glossy finish. Adds subtle shine while keeping lips soft. Perfect for everyday use or under lipstick.
Lip Glowy Balm Moisturize & Nourish
Affordable primer that blurs pores and fine lines. Creates a smooth surface for foundation. Ideal for oily or textured skin.
Poreless Putty Face Primer
Hydrating primer with a tacky finish. “Grips” makeup so it lasts longer. Gives a natural, slightly dewy finish.
Hydro Grip Hydrating Face Primer
Affordable primer that doubles as skincare. Hydrates and plumps the skin. Great drugstore dupe for higher-end gripping primers.
Plump Right Back Face Primer Serum | NYX Professional Makeup
Creamy, easy-to-blend color corrector. Green cancels redness, peach cancels dark circles. Very affordable and beginner-friendly.
LA Girl HD Pro Corrector Concealer
Iconic long-lasting setting spray. Locks makeup in place for hours. Works for all skin types and occasions.
All Nighter Waterproof Makeup Setting Spray - Urban Decay Cosmetics
🎨 Face Makeup Essentials
These are the complexion products that even out skin tone, add color, and enhance dimension. From foundations and concealers to bronzers and blushes, this section includes the basics for building a polished yet customizable face routine that can go f...
Lightweight, buildable foundation with a natural finish. Wide shade range for different undertones. Great everyday option that feels breathable.
L'Oréal - N3 Neutral Light Medium True Match Super-Blendable Foundation
Sheer-to-light coverage with a skin-like finish. Blurs imperfections without looking heavy. Perfect for no-makeup makeup looks.
Eaze Drop Lightweight Blurring Skin Tint
Light coverage with skincare benefits. Hydrates while evening out skin tone. Beginner-friendly since it blends like moisturizer.
Medium/Deep Dream Fresh BB Cream 8-In-1 Skin Perfector - Maybelline
Cult-favorite concealer with medium coverage. Creamy texture, blends seamlessly under eyes. Brightens dark circles while looking natural.
Radiant Creamy Concealer
Full coverage with a matte finish. Long-lasting and budget-friendly. Covers blemishes, redness, and dark circles.
16-Hour Camo Full Coverage Concealer
Affordable setting powder that smooths skin. Controls shine without looking cakey. Great everyday powder for oily or combo skin.
Dark Fit Me Loose Finishing Powder - Maybelline
Luxury pressed powder with a soft-focus finish. Blurs pores and fine lines for a flawless look. Lightweight, doesn’t feel heavy on the skin.
Airbrush Flawless Finish Setting Powder: 2 Medium
Affordable bronzer with a natural sun-kissed finish. Creamy texture that blends easily. Has a light coconut scent.
Murumuru Butter Bronzer
Iconic matte bronzer for contouring or warming up the face. Works well for both natural and sculpted looks. Comes in different shades for multiple skin tones.
Hoola Matte Bronzer powder bronzer for face
Affordable blush with a subtle glow. Adds a natural flush of color. Smooth, buildable formula.
Baked Blush - Luminoso
Highly pigmented liquid blush—just a dot goes a long way. Blends easily for a natural or bold finish. Available in matte and dewy finishes.
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush
Super affordable powder highlighter. Gives a bright, radiant glow. Buildable formula that works for beginners.
MegaGlo™ Highlighting Powder | Precious Petals
Iconic golden-peach highlighter. Buttery smooth texture that melts into skin. Perfect for a glowing, luminous finish.
Champagne Pop Smashbox X BECCA Shimmering Skin Perfector Pressed ...
Dual-ended cream contour and highlight stick. Easy to use for sculpting and defining. Blendable and beginner-friendly.
Wonder™ Stick Contour and Highlighter Stick
Iconic loose powder that sets makeup without flashback. Lightweight and smooth, never looks cakey. Perfect for baking or light setting.
Laura Mercier Translucent Loose Setting Powder
Classic hydrating finishing spray. Can be used to set makeup or refresh throughout the day. Adds a natural, dewy finish to the skin.
Fix+ | Makeup Setting Spray
👁️ Eye Makeup Basics
The eyes are where you can really play with creativity. This section covers must-haves like neutral palettes, eyeliners, mascaras, and even beginner-friendly lashes. Whether you want a subtle everyday look or bold, dramatic eyes, these products give ...
A versatile neutral palette with mattes and shimmers that works for everyday looks or soft glam.
tartelette™ in bloom Amazonian clay palette
Easy-to-use shimmer topper that adds sparkle to the eyes with just your fingertip.
Shop Super Shock Shadow | Bold, Long-Lasting Eyeshadow
Beginner-friendly felt-tip liner that creates sharp, smudge-proof lines.
Stay All Day ® Waterproof Liquid Eye Liner
Smooth gel eyeliner that’s great for bold lines or smudged, smoky looks.
Brown Eye Studio Lasting Drama Gel Eyeliner - Maybelline
his cult-favorite mascara is known for giving dramatic volume and length with just a few coats. The hourglass-shaped brush helps grab every lash, making eyes look bigger and more defined. While it can be a little more on the clumpy side if layered to...
Black Better Than Sex Volumizing & Lengthening Waterproof Mascara ...
A high-quality curler that lifts lashes and makes eyes appear more open.
Shiseido - Eyelash Curler
Reliable lash glue that keeps falsies in place all day and dries clear.
Duo Brush-On Adhesive With Vitamins - Ardell
👁🗨 Brow Essentials
Brows frame the face, and the right products can make a huge difference in your overall look. This section breaks down pencils, gels, pomades, and tools to help beginners learn how to shape, define, and set their brows while still keeping them natura...
A beginner-friendly brow tool that combines shaping and lifting in one. It helps tame and define your brows without feeling heavy or stiff. The formula is clear, so it works with any brow color and gives a natural, feathered effect that’s perfect for...
Best Eyebrow Pencil - Instant Lift Brow Pencil
Super precise and easy to use, this slim brow pencil mimics natural hair strokes and is perfect for beginners who want control without going overboard.
Micro Brow Eyebrow Pencil | NYX Professional Makeup
The classic bold-brow product. Highly pigmented and long-lasting, perfect if you like sharp, sculpted brows. Best used with a light hand and an angled brush.
DIPBROW® Pomade
A strong-hold, affordable clear gel that locks brows in place all day. Amazing for the fluffy, laminated look.
Brow Lift - Clear Eyebrow Gel
💋 Lips
Lip products are the easiest way to switch up your look with minimal effort. This section covers everything from everyday glosses and nude lipsticks to bold reds and hydrating treatments, so you’ll have options for casual days, special occasions, and...
Affordable, smooth, and comes in tons of shades. Great for defining lips or overlining for a fuller look.
Slim Lip Pencil Creamy Lip Liner | NYX Professional Makeup
A beginner-friendly nude lipstick that’s long-wearing, easy to apply, and comfortable on the lips.
Trust Your Gut SuperStay Ink Crayon Lipstick - Maybelline
A bold, high-impact red with a soft matte finish. Perfect statement lip that stays put.
Fenty Icon Velvet Liquid Lipstick
Sheer, lightweight, and non-sticky. A cult favorite gloss that works on its own or over lipstick.
Butter Gloss Non-Sticky Lip Gloss | NYX Professional Makeup
A juicy, crystal-clear gloss that gives lips a glassy shine while being hydrating and comfortable.
ShineOn Lip Oil Jelly
Intense color payoff with a thin, comfortable matte formula that lasts for hours.
Huda Beauty Liquid Matte Lipstick
A lightweight tint that gives lips (and cheeks) a natural, long-lasting flush of color.
Benetint Cheek & Lip Stain
A stick scrub that makes exfoliating super easy. Removes dry skin and preps lips for smoother lipstick/gloss application.
Lip Exfoliator
Ultra-hydrating overnight treatment that keeps lips soft, plump, and flake-free.
Lip Sleeping Mask Nourish & Hydrate
🖌️ Tools & Brushes
Even the best makeup products won’t perform well without the right tools. This section highlights the essential brushes and sponges beginners need to blend seamlessly, apply product evenly, and make the whole routine easier and more professional-look...
Affordable dupe for the Beautyblender. Expands when damp, blends foundation/concealer seamlessly, and gives a natural, skin-like finish.
Miracle Complexion Makeup Blending Sponge - Real Techniques
Dense and soft, perfect for buffing liquid or cream foundation into the skin for medium-to-full coverage.
F80 Flat Kabuki™ Brush | Foundation Brush
Ideal for covering blemishes, under-eye areas, or carving out brows with concealer. Gives controlled, detailed application.
Flawless Concealer Brush
Perfect for dusting loose or pressed powder all over the face. Helps set makeup without disturbing foundation.
Fluffy Powder Brush
Fits perfectly on the apples of the cheeks. Deposits color evenly and blends blush naturally.
Blush Brush
Wide enough to sweep bronzer across the forehead, cheekbones, and jawline. Great for a soft, sun-kissed look.
Complexion Brush | Vegan Makeup Brush
Picks up just the right amount of highlight and applies it delicately on cheekbones, nose, and brow bone.
Airbrush Radiance Fan Brush #116 - IT Brushes For ULTA | Ulta Beauty
Essential for blending eyeshadows together. Soft bristles diffuse harsh lines for a seamless eye look.
E40 Tapered Blending Brush
Best for applying shimmer or matte shadows directly onto the lid. Helps build pigment.
Eye Makeup Brushes | Eyebrow and Eyeshadow Brushes