The hair care, makeup, skincare & outfit essentials I actually use and love. From drugstore steals to bougie faves - if it's on this list, it's Julia-approved.
Sections
4
Hair Care
Makeup
Skincare
Style & Outfits
Hair Care
The bond repair treatment that saved my hair. Use once a week before shampooing - you'll feel the difference after one use!
Nº.3 Hair Perfector
Worth every penny. Curls, waves, and blowouts without the heat damage. The investment piece of my hair routine.
Dyson Airwrap™ multi-styler and dryer
The OG hair oil that started it all. A few drops tame frizz, add shine, and make your hair smell incredible.
Moroccanoil Treatment Original
TikTok viral! Amazing for hair growth and scalp health.
Rosemary Mint Scalp & Hair Strengthening Oil
Bond-building treatment that repairs damaged hair from within.
Nº.3 Hair Perfector
Anti-frizz spray that keeps hair sleek even in humidity. TikTok fave!
Dream Coat Supernatural Spray | The #1 Anti-Frizz Treatment
The ultimate styling tool - curl, wave, smooth & dry with no extreme heat.
Dyson Airwrap i.d.™ multi-styler and dryer Straight+Wavy (Amber silk)
4-minute leave-in mask that reverses hair damage at the molecular level.
The OG viral blow dryer brush. Salon blowout at home in half the time.
Salon One-Step™ Hair Dryer and Volumizer
The shampoo that pairs with the viral scalp oil. Promotes growth and smells incredible.
Rosemary Mint Strengthening Shampoo - Treat Dry And Brittle Hair ...
Effortless beachy waves in a bottle. Smells like a Jen Atkin dream.
Wave Spray
Desert-inspired hair oil that gives instant shine without the greasy feel. TikTok obsessed!
Prickly Pear Hair Oil - Full-Size
No white residue dry shampoo that actually works. Day 3 hair savior!
dry shampoo with no white residue : perk up
3-in-1 styling cream for volume, texture, and hold. A hairstylist cult fave.
Small Talk™ Hair Thickening Cream
The honey-scented hair oil that broke the internet. Instant silk for your strands.
Gisou Honey Infused Hair Oil
Volumizing spray that gives you fuller, thicker-looking hair instantly. A blowout essential.
Thickening Spray for Lush Blow Dries
Does 10 things in one product. Detangles, protects, and adds shine. The OG leave-in.
It's a 10 Miracle Leave-In Conditioner
Luxury texturizing spray that gives instant volume and that 'I woke up like this' vibe.
Dry Texturizing Spray
The OG hair oil that started the argan oil craze. Silky, shiny, frizz-free hair in seconds.
Moroccanoil Treatment Original
The holy grail styling tool. Salon-quality curls, waves, and blowouts at home.
Dyson Airwrap™ multi-styler and dryer
The deep conditioning mask that brings damaged hair back to life. Clean beauty at its best.
Don't Despair, Repair!™ Deep Conditioning Mask
Science-backed dry shampoo that actually cleans. No white residue, just fresh hair.
Perfect hair Day™ Dry Shampoo
Salon-quality shampoo for dry hair. Argan oil formula that softens and hydrates.
All Soft Argan Oil Shampoo For Dry Damaged Hair
Jonathan Van Ness' air dry styling cream. Perfect waves and curls without heat damage.
Complete Air Dry Cream | Styling Cream For Curly & Wavy Hair | JVN
TikTok's favorite hairspray for slicked-back looks. Industrial hold that keeps everything in place.
Glued Blasting Freeze Hairspray
Award-winning pre-shampoo treatment. Makes hair incredibly soft and elastic.
Philip Kingsley Elasticizer Hair Mask | Award-Winning British Haircare
Lightweight leave-in that detangles and protects. Smells amazing and leaves hair silky smooth.
Leave In Conditioner
The Rolls Royce of hair dryers! Ultra-fast drying with intelligent heat control that protects your hair. Cuts drying time in half and adds incredible shine.
Dyson Supersonic™ hair dryer
The perfect partner to No.3! This bond-building shampoo gently cleanses while repairing damaged hair from the inside out. Color-safe and sulfate-free.
Nº.4 BOND MAINTENANCE® SHAMPOO
THE most viral hair oil on TikTok! Rosemary mint formula promotes hair growth and strengthens from root to tip. Affordable and smells amazing.
Rosemary Mint Scalp & Hair Strengthening Oil
TikTok's most viral hair mask! The plunge method videos broke the internet. Transforms tangled, damaged hair into silky smooth strands instantly.
Karseell Collagen Hair Treatment Argan Oil
Lightweight finishing oil that adds shine, smooths frizz, and protects from heat. A few drops = glass hair.
OLAPLEX Nº.7 Bonding Oil
The blow dryer brush that replaced my round brush AND blow dryer. Salon-quality blowout at home in half the time. TikTok hairstylists swear by this one.
Airebrush Duo | Blow Dry Brushes
The clean girl dry shampoo! Talc-free formula that absorbs oil without white residue. Smells like a tropical vacation and extends your blowout for days.
dry shampoo with no white residue : perk up
The claw clip that broke TikTok! Kitsch claw clips are the #1 bestselling hair accessory for a reason – they hold ALL your hair without slipping, look chic, and come in the prettiest colors. I literally own every shade. The perfect lazy-girl updo ess...
Claw Clips | KITSCH - Evolving Your Everyday Essentials
THE hair growth oil that broke the internet! Mielle Rosemary Mint Oil went SO viral on TikTok that it sold out everywhere. It stimulates your scalp, strengthens hair, and smells amazing. I massage it in before bed and my hair has never been healthier...
Rosemary Mint Scalp & Hair Strengthening Oil
The anti-frizz spray that gives you glass hair in humidity! Color Wow Dream Coat is like a raincoat for your hair – it repels moisture so your blowout stays sleek for DAYS. TikTok hairstylists swear by it. One spray and your hair looks salon-fresh no...
Dream Coat Supernatural Spray | The #1 Anti-Frizz Treatment
The deep conditioning mask that brings damaged hair back from the dead! Briogeo Don't Despair Repair is a Sephora bestseller and TikTok favorite for a reason – it transforms dry, fried, color-treated hair into silk in just 5 minutes. My weekly hair r...
Don't Despair, Repair!™ Deep Conditioning Mask
The OG hair growth oil that's been a cult favorite for DECADES and went viral again on TikTok! Wild Growth Hair Oil is under $10 and people swear it makes your hair grow like crazy. The before and after videos are insane. A true hidden gem on Amazon!
Wild Growth Hair Oil 4 Oz
The investment that replaced 6 hot tools. Salon-quality curls, waves, and blowouts in one device. Worth every penny.
Dyson Airwrap™ multi-styler and dryer
The fastest, most powerful hair dryer I've ever used. Cuts drying time in half with zero heat damage. A game-changer for thick hair.
Dyson Supersonic™ hair dryer
The #1 viral hair growth oil on TikTok. Rosemary + mint for thicker, stronger hair. A must-have!
Rosemary Mint Scalp & Hair Strengthening Oil
At-home hair gloss for that expensive salon shine. Gives your color the most gorgeous, glossy finish.
Hair Gloss
Salon-quality straightening at home. The gold standard for sleek, shiny hair.
Professional Flat Irons for Hair
Makeup
The glow-from-within filter in a bottle. Wear alone or under foundation for the most insane lit-from-within skin.
Hollywood Flawless Filter: Glow Booster
A tiny dot goes SO far. The most natural flush - I'm obsessed with the shade Joy. Trust me on this one.
The drugstore mascara that rivals high-end. Insane length and zero clumps.
Lash Sensational Sky High® Washable Mascara
Non-sticky, buttery gloss in the most flattering shades. Under $10 drugstore gem.
Butter Gloss Non-Sticky Lip Gloss | NYX Professional Makeup
The matte bronzer that flatters every skin tone. Contour queen staple.
Hoola Matte Bronzer powder bronzer for face
67 shades of full-coverage perfection. The MUA-approved foundation that photographs flawlessly.
Studio Fix Fluid SPF 15 Foundation | 67 Soft Matte Shades
The $14 Charlotte Tilbury dupe that TikTok can't stop talking about. Drugstore glow!
Halo Glow Liquid Filter Complexion Booster
The universal lip gloss that looks incredible on everyone. Non-sticky shine with the best scent.
Gloss Bomb Universal Lip Luminizer
The volumizing mascara that started it all. Dramatic lashes with no clumps.
Better Than Sex Volumizing Mascara
The fluffy brow gel that made 'no makeup makeup' a thing. Natural, effortless brows.
Boy Brow | Tinted Brow Gel
The ultimate brow pencil for hair-like strokes. TikTok's #1 brow product for a reason.
Brow Wiz
The concealer that started it all. Creamy, full-coverage, and never creases.
Radiant Creamy Concealer
The drugstore mascara that rivals high-end. Insane length and definition for under $15.
L'Oreal Paris Telescopic Mascara
Grippy primer that keeps makeup locked in all day. Hydrating formula that TikTok swears by.
Hydro Grip Hydrating Face Primer
The setting spray that makes makeup bulletproof. 16 hours of wear no matter what.
All Nighter Waterproof Makeup Setting Spray
The concealer with a cult following. Full coverage that lasts all day without creasing.
shape tape™ full-coverage concealer
The viral blush duo everyone is obsessed with. Creme + powder for the perfect flush.
Major Headlines Double-Take Crème & Powder Blush Duo
Ultra-affordable eyeshadow with insane pigment. One-swipe color that lasts all day.
Shop Super Shock Shadow | Bold, Long-Lasting Eyeshadow
The CC cream that does it all - coverage, skincare, and SPF 50. Your skin but better.
CC+ Cream Full-Coverage Foundation with SPF 50+
The gold standard setting powder. Blurs pores and sets makeup for a flawless finish all day.
Translucent Loose Setting Powder
The $5 lip liner that rivals high-end. Smooth, creamy, and lasts all day long.
Shop Creamy Lip Liners & Pencils | NYX Professional Makeup
Clean beauty setting powder that blurs and brightens. Talc-free formula TikTok loves.
Cloud Set Setting Powder
The ultimate beauty destination! Great mix of drugstore and luxury brands plus an amazing points system.
Ulta Beauty
Target has seriously stepped up their beauty game. Great affordable finds and their exclusive brands are a must-try.
Target
The viral pH-activated blush that adapts to YOUR unique skin tone! Gives the most natural, healthy flush every time. A luxury staple worth every penny.
Rosy Glow: the iconic Dior blush with pH-activated color | DIOR US
Selena Gomez's viral liquid blush that everyone is obsessed with! A tiny dot gives the most gorgeous natural flush. The formula is unmatched.
Hailey Bieber's viral cream blush that broke the internet! The cutest packaging with the dreamiest natural flush. Blends like butter and lasts all day.
pocket blush - piggy
The cream blush that started the clean girl aesthetic! Seamless, buildable color that looks like you're blushing from within. Dusk and Puff are iconic shades.
Cloud Paint
Rihanna's blinding highlighter that shows up on every skin tone! The most beautiful glow you'll ever see. Lightning Dust/Fire Crystal is the iconic duo.
Killawatt Freestyle Highlighter
The luxury blush duo that MUAs are obsessed with. Cream + powder in one compact for the most sculpted, gorgeous flush. She Do It All is THE shade.
Major Headlines Double-Take Crème & Powder Blush Duo
The contour wand that TikTok made famous! Sculpts cheekbones like magic with a buildable, blendable formula. Instant supermodel bone structure in seconds.
Hollywood Contour Wand - Light-medium - Liquid Contour
The $14 dupe for Charlotte Tilbury Flawless Filter that TikTok swears by! This e.l.f. Halo Glow gives you the most gorgeous lit-from-within glow and works as a primer, mixer, or highlighter. It went viral for looking IDENTICAL to the $49 CT version. ...
Halo Glow Liquid Filter Complexion Booster
Hailey Bieber's Rhode Pocket Blush is THE cream blush of the moment! The packaging is genius – a built-in mirror and the creamiest formula that melts into your skin for the most natural flush. Every shade sold out instantly. The pigment is unreal and...
pocket blush - piggy
The pH-reactive blush that adjusts to YOUR perfect shade! Dior Rosy Glow is a TikTok holy grail because it literally gives everyone their ideal blush color. It reacts to your skin's pH so no two people look the same. The most natural, healthy flush e...
Rosy Glow: the iconic Dior blush with pH-activated color | DIOR US
THE mascara that started a million TikTok mascara check videos! Maybelline Sky High gives you the most insane lengthening effect for under $15. It makes your lashes look like extensions – no clumps, just miles of length. The #1 bestselling mascara on...
Lash Sensational Sky High® Washable Mascara
The OG full-coverage concealer that TikTok STILL can't stop talking about! Tarte Shape Tape covers everything – dark circles, blemishes, redness – with the most crease-proof formula. One dot and you're set all day. A makeup bag staple that lives up t...
shape tape™ full-coverage concealer
The cream blush that invented the clean girl aesthetic! Glossier Cloud Paint is the most foolproof blush ever – just dab it on and blend with your fingers for the prettiest natural flush. Puff and Dusk are my go-to shades. So buildable and impossible...
Cloud Paint
The setting powder that TikTok beauty gurus swear gives you an airbrushed finish! Huda Beauty Easy Bake blurs pores, sets concealer, and keeps everything crease-free for 18+ hours. The Pound Cake shade is perfect for baking under the eyes. Flawless p...
Under $10 serum that fades dark spots like magic. TikTok's best affordable skincare find.
Good Molecules Discoloration Correcting Serum 30 ml
Personalized skincare that actually works. Gentle cleanser perfect for all skin types.
The Cleanser | Face Wash for All Skin Types
The body cream that smells like vacation. Tightens, hydrates, and makes skin glow.
Brazilian Bum Bum Cream - Skin Tightening Body Cream
My go-to for all things beauty! Amazing rewards program and always has the latest launches.
SEPHORA
TikTok's #1 viral skincare mask! This collagen hydrogel mask works overnight to plump, hydrate, and firm your skin. A must-have for glowing skin.
BIODANCE Bio-Collagen Deep Hydrating Mask
Hailey Bieber's iconic lip treatment that broke the internet! Keeps lips plump, glossy, and hydrated all day. The peptide formula is next level.
peptide lip treatment - unscented
The OG overnight lip mask that started it all! Wake up with the softest, most nourished lips ever. The berry scent is everything. A nightstand essential.
Lip Sleeping Mask Nourish & Hydrate
The dermatologist-approved moisturizer that took over TikTok! Affordable, effective, and perfect for all skin types. The ceramide formula is a game-changer for your skin barrier.
Moisturizing Cream
The scent that has everyone asking what perfume you're wearing! This Brazilian body cream makes your skin SO soft and smells absolutely incredible. Obsessed.
Brazilian Bum Bum Cream - Skin Tightening Body Cream
The K-beauty holy grail that went mega viral! 96% snail mucin for the dewiest, most hydrated glass skin ever. This essence is a skincare routine game-changer.
The slugging trend holy grail! Apply a thin layer before bed and wake up with the softest, most hydrated skin ever. TikTok's #1 overnight skin hack.
Healing Ointment for Very Dry, Chafed & Cracked Skin
The affordable hydration powerhouse! Plumps skin with multiple weights of hyaluronic acid. Billions of TikTok views for a reason - glass skin for under $10.
Hyaluronic Acid 2% + B5 (with Ceramides)
The vitamin C serum that actually delivers! Brightens dark spots, fights free radicals, and gives you that lit-from-within glow. A Drunk Elephant cult classic.
C-Firma Fresh Vitamin-C Day Serum
The collagen mask that literally DISSOLVES into your skin overnight! This Biodance mask went mega viral on TikTok and is the #1 bestseller on Amazon for a reason. You wake up with the most hydrated, plump, glass skin ever. I use it every week for my ...
BIODANCE Bio-Collagen Deep Hydrating Mask
The dewy glow serum that made everyone look like a glazed donut! These Glow Recipe Dew Drops give you the most insane lit-from-within glow. I mix it into my moisturizer or wear it alone for that viral glass skin look. TikTok's favorite highlighter se...
Watermelon Glow Niacinamide Dew Drops
The exfoliant that converted millions of people to chemical exfoliation! Paula's Choice BHA is THE gold standard for clearing pores, smoothing texture, and fighting breakouts. TikTok skincare girlies swear by this – the blackhead removal videos are I...
Paula's Choice SKIN PERFECTING 2% BHA Liquid
The slugging essential that gave TikTok glass skin overnight! CeraVe Healing Ointment is THE product for locking in all your skincare at night. I slather this on as my last step and wake up with the softest, most hydrated skin ever. The ultimate budg...
Healing Ointment for Very Dry, Chafed & Cracked Skin
The vitamin C serum that TikTok dermatologists ACTUALLY recommend! Drunk Elephant C-Firma is a splurge but SO worth it – it brightens dark spots, evens skin tone, and gives you the most incredible glow. The fresh formula means it's always potent. A t...
C-Firma Fresh Vitamin-C Day Serum
The at-home facial toning device that actually works. 5 minutes a day for visibly lifted, sculpted skin. A fraction of the cost of professional treatments.
TRINITY+ Facial Toning Devices And Sets
Red light therapy at home for under $100. Reduces fine lines, boosts collagen, and clears breakouts. TikTok's favorite skincare device.
Solawave 4-in-1 Red Light Therapy Wand
The gold standard of vitamin C serums. Dermatologists swear by it for brightening, anti-aging, and protecting against environmental damage. Splurge-worthy.
C E Ferulic® with 15% L-Ascorbic Acid
The viral glass-skin mask that broke TikTok. Collagen + hyaluronic acid = instant glow. ✨
BIODANCE Bio-Collagen Deep Hydrating Mask
The body cream that smells like a Brazilian vacation. Gives your skin the glossiest, most luxurious glow.
Brazilian Bum Bum Cream - Skin Tightening Body Cream
SPF that doubles as a glow primer. Protects AND makes your skin look lit from within.
Glowscreen SPF 40 - Tinted Sunscreen & Primer
The overnight mask that resets your skin while you sleep. Wake up looking like you got 12 hours of beauty rest.
Water Sleeping Mask Brighten & Hydrate
Microcurrent facial toning device that lifts, contours, and firms. Non-invasive facelift at home!
TRINITY+® Starter Kit
The smart sonic cleanser that transforms your skin. Deep cleans, exfoliates and firms - all in 60 seconds.
FOREO LUNA™ 4 | Smart Facial Cleansing Device
Microcurrent facial toning that sculpts and lifts your face. Celebrity-favorite skincare tech!
FOREO Sweden l Pro-level Skincare and Oral Care
The crème de la crème of moisturizers. A-list celebrities swear by this for plump, youthful skin.
The Rich Cream
The most iconic luxury moisturizer in the world. The original miracle cream for dewy, glowing skin.
La Mer ™ Official Site | Free Summer Skincare Gifts*
The ultra-luxe caviar-infused moisturizer. Pure Swiss indulgence for firmed, luminous skin.
Skin Caviar Luxe Cream - La Prairie LP4058PRL
Style & Outfits
The softest leggings on the planet. I wear these to the gym, brunch, and literally everywhere. Size up if you're between sizes.
The jeans that actually fit curves. TikTok's most-recommended denim with zero gap at the waist.
Women's Curve Love Fit Bottoms
The Amazon blazer that looks designer. Instant boss-babe energy for under $50.
Oversized Blazers For Women Trendy
The retro sneaker that goes with literally everything. The 'it girl' shoe of the moment.
New Balance 550
Kim K's bodysuit that snatches everything. Second-skin fit in the best colors.
Fits Everybody Collection
The viral sneaker that replaced every other shoe. Retro cool meets everyday comfort.
Black Samba OG Shoes
The cozy mini boot that goes with everything. A TikTok fall/winter essential.
Classic Ultra Mini Boot for Women
The it-girl puffer jacket. Warm, chic, and the most Instagram-worthy winter coat.
The Super Puff | Puffer Jackets for Women
The forever classic sneaker. Clean, crisp, and goes with literally everything.
White Air Force 1 Shoes
The viral Free People romper that took over TikTok. Effortlessly cool one-piece outfit.
Hot Shot Onesie
Timeless sneakers that never go out of style. The ultimate cool-girl shoe.
Chuck Taylor All Star - The Most Iconic, Ever. Converse.com
The satin midi skirt that looks designer but isn't. Dress it up or down - pure versatility.
Women's Satin Skirts | ZARA United States
Platform sneakers with major sparkle. The TikTok-famous going out shoe.
MAXIMA Black Rhinestones Women's Sneakers
The viral Amazon puffer vest under $30. Layer it over everything for instant style.
Amazon Essentials Men's Lightweight Water-Resistant Puffer Vest
The clogs that took over fashion. Cozy, chic, and endlessly versatile.
Boston Collection | BIRKENSTOCK United States
Chic linen trousers that look expensive. The perfect summer-to-fall staple piece.
Women's linen trousers 2026 | MANGO USA
Amazon's own fashion line delivers. This oversized shirt is the perfect casual-chic staple.
The Drop Women's T-Shirts & Tops
Super comfy and flattering! These are my go-to for everyday wear.
OFFLINE By Aerie Real Me High Waisted Crossover Legging
The best athleisure brand hands down. Their Align leggings are butter soft and worth every penny.
Lululemon
Love Anthropologie for unique fashion finds and gorgeous home decor. Their candles and accessories are unmatched.
Anthropologie
THE tumbler that broke the internet! Keeps drinks cold for hours and comes in the cutest colors. The perfect accessory for your daily routine.
The Quencher H2.0 Flowstate™ Tumbler | 40 OZ
The TikTok belt bag that started it all! Perfect hands-free accessory for errands, travel, or workouts. Fits surprisingly a lot and goes with everything.
Everywhere Belt Bag 1L | Men's Bags,Purses,Wallets
THE sneaker of 2024-2025! Adidas Sambas are the ultimate versatile shoe - dress them up or down. Retro vibes with modern street style appeal.
Black Samba OG Shoes
The original TikTok leggings! These booty-lifting high waist yoga pants went mega viral and are still a top seller. Super flattering and under $30.
SEASUM Women's High Waist Yoga Pants Slimming
Kim K's viral lounge dress that hugs every curve perfectly. The softest fabric ever and looks way more expensive than it is. Date night or couch night approved.
SOFT LOUNGE LONG SLEEVE DRESS | ONYX
The sports bra that looks cute enough to wear as a top. TikTok gym girls swear by Alo. The cross-back design is everything and the support is unreal.
Airlift Intrigue Bra - Black
The jacket that every girl on TikTok owns and for good reason! The Lululemon Define Jacket is the most flattering zip-up ever – it cinches your waist perfectly and looks amazing with leggings or jeans. I wear mine literally everywhere. Worth every si...
Define Jacket *Luon | Women's Coats & Jackets
The TikTok-famous Free People shorts that are literally the comfiest things I own! These Way Home shorts are the perfect mix of casual and cute – great for running errands, working out, or just lounging. They look amazing with a cropped tank. Every c...
The Way Home Run Shorts
The puffer jacket that took over TikTok and every girl's winter wardrobe! The Aritzia Super Puff is SO warm yet lightweight, and it comes in the cutest colors. It's cropped, flattering, and goes with literally everything. The winter staple you'll rea...
The Super Puff | Puffer Jackets for Women
The jacket that goes from the gym to brunch to the office. Flattering, buttery-soft, and worth every dollar. I own three colors.
Define Jacket *Luon | Women's Coats & Jackets
The oversized retro sunnies that make any outfit look expensive. Under $20 and giving designer energy.
Shop Round Sunglasses Women
The it-girl bag that looks designer but is totally affordable. Goes with everything!
Joy Shoulder Bag - Black
Chunky gold hoops that look like real gold. The everyday earring that elevates any look instantly.
