Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!

Best Drugstore Makeup for Women Over 50

Purple Star emoji 20 items
Affordable Beauty Finds That Help Mature Skin Look Fresh, Radiant & Beautiful As a woman in my 50s, I’ve learned that great makeup doesn’t have to come with a luxury price tag. The right products can help smooth, brighten, hydrate, and enhance y...
Sections
7
 
 
 
 
 
 

Start With Healthy, Hydrated Skin

Why I Love These The best makeup starts with skincare. Mature skin tends to be drier, and hydration helps foundation apply more smoothly while minimizing the appearance of fine lines.
 
Julie Winkels profile picture
This moisturizer gives my skin a healthy, plump look before makeup application. It absorbs quickly and creates a smooth canvas without feeling greasy.
Holy Hydration! Hydrating Face Cream - TikTok Shop
 
Julie Winkels profile picture
If your makeup tends to disappear by lunchtime, this primer helps everything stay put while giving skin a hydrated, fresh-looking finish.
Power Grip Primer
 
Julie Winkels profile picture
This is one of those simple products that quietly does its job really well. When my skin is feeling a little dull or thirsty, I add a few drops before moisturizer and my makeup applies much more smoothly. It helps give my skin a hydrated, healthy-loo...
Hydrating Hyaluronic Acid Serum
1

Lightweight Foundations That Don’t Feel Heavy

Why I Love These Heavy foundations can emphasize texture and fine lines. These options give beautiful coverage while still looking like skin.
 
Julie Winkels profile picture
This is one of my favorite drugstore complexion products. It feels lightweight, gives natural coverage, and adds hydration without looking cakey.
True Match Nude Hyaluronic Tinted Serum Foundation
 
Julie Winkels profile picture
Perfect when I want a little more coverage while still keeping a natural finish. It blends easily and wears beautifully throughout the day.
Maybelline Super Stay Super Stay Up to 24HR Skin Tint with Vitamin C
 
Julie Winkels profile picture
A fantastic affordable option that gives skin a fresh, healthy glow. It never feels heavy and photographs beautifully.
HD Liquid Coverage Foundation

Brightening Concealers for Tired Eyes

Why I Love These A good concealer can help brighten the under-eye area without settling into every little line.
 
Julie Winkels profile picture
This serum-style concealer feels lightweight and hydrating, making it a great choice for mature under-eyes.
Bare With Me Concealer Serum | NYX Professional Makeup
 
Julie Winkels profile picture
Affordable, creamy, and easy to blend. A little goes a long way while still keeping the skin looking natural.
Hydrating Camo Concealer
 
Julie Winkels profile picture
This little gem has become one of my favorite affordable beauty finds. On mornings when I look a little tired, I use a small amount in the inner corner and under my eyes before concealer. The soft peachy-pink tone helps brighten the area and makes me...
Under Eye Brightener

Blushes That Bring Life Back to the Face

Why I Love These As we get older, adding a little color back into the cheeks can instantly make us look more awake and healthy.
 
Julie Winkels profile picture
These blushes have been favorites for years. They add a soft glow and never look flat or chalky.
Baked Blush
 
Julie Winkels profile picture
I love products that multitask. This palette gives beautiful soft color to both cheeks and eyes while staying flattering for mature skin.
Catrice Cozy Glow Eye & Cheek Makeup Palette, Beauty & Personal Care Makeup Set - TikTok Shop
 
Julie Winkels profile picture
This blush gives that beautiful “lit-from-within” glow that I love for mature skin. The baked formula feels silky, blends easily, and adds a soft wash of color with a subtle radiance that isn’t overly sparkly. It’s perfect for days when you want to l...
Soft Glam Baked Blush - TikTok Shop
placeholder

Lips That Stay Soft and Flattering

Why I Love These Hydration becomes even more important as we age. These lip products add color while keeping lips comfortable.
 
Julie Winkels profile picture
A beautiful shine without the sticky feeling. It keeps lips looking healthy and hydrated.
Glow Reviver Lip Oil
 
Julie Winkels profile picture
This gloss gives lips a fuller appearance while keeping them comfortable and moisturized.
Maybelline Lifter Gloss Plumping Lip Gloss with Hyaluronic Acid

Eyeshadows That Enhance Without Looking Harsh

Why I Love These Soft, blendable shadows can define mature eyes beautifully without emphasizing texture.
 
Julie Winkels profile picture
Beautiful neutral shades that work for everyday wear. Easy to blend and perfect for creating a polished look.
Catrice Cozy Glow Eye & Cheek Makeup Palette
 
Julie Winkels profile picture
Don’t let the size fool you. These little palettes perform like products that cost much more.
Bite-Size Eyeshadow

Setting Products That Keep Everything Looking Fresh

Why I Love These The goal isn’t to look matte and flat. These help makeup last while still letting skin look like skin.
 
Julie Winkels profile picture
💜 My personal favorite: If I had to choose one powder from this list, the Catrice Bright & Blur Powder would be at the top. It gives that fresh, bright, smooth look that I am always trying to achieve without making my skin look dry or over-powde...
Bright & Blur Setting Powder - TikTok Shop
 
Julie Winkels profile picture
If you love a soft-focus finish, this powder is a must-have. It helps blur the look of pores and fine lines while keeping skin looking smooth and natural. I love that it sets my makeup without making my skin look dry or flat. It gives that soft, filt...
Catrice Soft Glam Filter Fluid, Radiant Bronzer & Highlighter Makeup - TikTok Shop
 
Julie Winkels profile picture
Lightweight and soft. It helps control shine without emphasizing texture or dryness.
Halo Glow Setting Powder
 
Julie Winkels profile picture
💜 This is one of my favorite finishing steps when I want my makeup to look fresh, healthy, and not overly done. It gives that soft glow that works so beautifully on mature skin.
MCoBeauty Miracle Flawless Setting Spray - 3.38 fl oz: Vegan, Shine Control, Normal Skin, Semi-Matte Finish