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The Ultimate Ulta Beauty Guide

Purple Star emoji 15 items
A curated collection of Ulta’s best — from everyday beauty staples to trending products you’ll want in your routine. Discover makeup, skincare, haircare, and more all in one place.
Sections
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💄Makeup-Slay every Look

From bold lips to flawless foundations, these picks will take your look to the next level.
 
Kasey Aulsbrook profile picture
Waterproof bubble mascara works extremely well. I get hot easy, am in the sun for soccer games, home management, and so much more-I need waterproof. This is a great go-to for my lashes!
Colossal Bubble™ Waterproof Mascara Buildable, sleek volume
 
Kasey Aulsbrook profile picture
Love how lightweight this foundation is! It has coverage but doesn’t feel thick or caked on. There are tons of shades. I always ask for help from Ulta staff to help with color matching. However, I know my shade now. I use 20N, and I am light to fair ...
Stay Naked Weightless Liquid Foundation - 50 Shades
 
Kasey Aulsbrook profile picture
Love this for powder coverage as an option. It’s a classic choice. There are tons of shades too.
bareMinerals - 64 Products
 
Kasey Aulsbrook profile picture
My daughter and I both use this lip balm. It’s hydrating and works like a charm. The cap seals well and doesn’t pop off easily.
Bubble - Lip Balms & Treatments - 3 Products
 
Kasey Aulsbrook profile picture
I love this because it is tinted, has moisturizer, and SPF all in one! This is great-especially if I know I will be outside for the day!
IT Cosmetics - Light Medium CC+ Nude Glow Lightweight Foundation ...
 
Kasey Aulsbrook profile picture
This is my first cream blush stick I have tried, and I love it. It was referred to me by an Ulta Associate as the top seller. Goes on smooth and can be used with a makeup brush or sponge.
Multi-Stick - Cream Blush Stick and Lip Tint

🌸 Fragrance-Signature Scents, everyday Vibes

Fresh, floral, and irresistible fragrances you’ll want to wear daily.
 
Kasey Aulsbrook profile picture
This classic favorite has been around for a long time! There is a reason-it smells amazing. It’s a refreshing scent but not too strong.
Clinique Happy™ Perfume in 6 Unique Scents
 
Kasey Aulsbrook profile picture
Burberry perfume is amazing for those special occasions. It’s a wonderful, upscale perfume and always a go-to for those special days and nights!
Burberry For Women Eau de Parfum 100mlWhite
 
Kasey Aulsbrook profile picture
This is a floral fragrance and is a must have if you want elegant fragrance. It’s a definite anytime go-to for everyone.
3.4 oz Miss Dior Eau de Parfum
 
Kasey Aulsbrook profile picture
Wow! If you love a roll on oil pheromone perfume-this is a definite must. It smells like floral mixed with a refreshing scent. It’s not too strong if you roll on your wrists!
Raipult Crazy in Love Roll On Oil 2PCS
 
Kasey Aulsbrook profile picture
A definite must-have for everyday occasions. Smells expensive but is not costly.
CHANEL - Perfume - 25 Products

💆Haircare-your Hair’s New BFF

Shampoos, treatments, and styling must-haves for healthy, shiny hair.
 
Kasey Aulsbrook profile picture
This is wonderful! It smells great and works extremely well. Worth every penny. I could tell a difference in my hair after I ran out.
Professional Shampoo Products
 
Kasey Aulsbrook profile picture
An upgrade from everyday hairspray. Has a great hold and is perfect for special occasions!
SexyHair: Hairspray
 
Kasey Aulsbrook profile picture
Wet brushes are the way to go-especially if you have thick hair, naturally wavy hair, curly hair, and everything in between. Gets tangles out with ease. Feels good on the scalp too.
Wet Brush - 71 Products
 
Kasey Aulsbrook profile picture
I use these every single day when I style my hair and need to divide my hair into sections. These have always been my go to for forever. They hold well and last a long time.
Ondder Black Butterfly Hair Styling Clips