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30 Years in Beauty: What I Actually Recommend

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After nearly 30 years in skincare and makeup, I’ve learned that expensive, trendy and effective are three very different things. These are the beauty products I genuinely think are worth knowing about—from skincare and hair care to tools that make ge...
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Skincare Worth Knowing About

Skincare finds that stand out to me for their ingredients, benefits or approach to caring for mature skin! Whether they’re longtime favorites or products I think deserve a closer look.

 
Kathy Freeman profile picture
These were originally gifted to me by the brand, and they quickly showed me why a toning pad can be worth the extra step. Even after cleansing, I’ve found they can pick up makeup that was left behind. That alone earned them a spot in my routine.                                                               This recommendation contains an affiliate link, which means I may earn a small commission if you choose to purchase through my link at no extra cost to you. This item was gifted by the brand.
JIYU Toning Polish Pads - Korean Skincare
 
Kathy Freeman profile picture
I’m giving you both sides on this one. The brand originally sent it to me in exchange for an Amazon shoppable video, and getting the mask peeled off isn’t my favorite part. It takes some patience! But once it’s off, my skin feels so moisturized and h...              This recommendation contains an affiliate link, which means I may earn a small commission if you choose to purchase through my link at no extra cost to you. This item was gifted by the brand.
Deep Hydration Collagen Night Wrapping Mask
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Kathy Freeman profile picture
This was originally gifted to me by the brand for an Amazon shoppable video. I’ve used it myself, but rather than promise some dramatic overnight result, I’ll say this: vitamin C is an ingredient I value from my years in skincare, and this serum earn...                                                                                                This recommendation contains an affiliate link, which means I may earn a small commission if you choose to purchase through my link at no extra cost to you. This item was gifted by the brand.
Vitamin C Serum Face with Stem Cells & Retinol

Healthy Hair Favorites

Hair care finds worth knowing about for healthier-looking, shiny, manageable hair—without making your routine more complicated than it needs to be.

 
Kathy Freeman profile picture
I’ve been using Kenra for years, especially their mousse and hairspray. I like plenty of mousse because I actually want that firmer, slightly crunchy hold—it keeps my hair from turning frizzy. If you prefer super-soft hold, keep that in mind. And the... This recommendation contains an affiliate link, which means I may earn a small commission if you choose to purchase through my link at no extra cost to you.
Kenra Professional - 84 Products
 
Kathy Freeman profile picture
Remilia originally sent this to me for a shoppable video, and I ended up genuinely loving the shampoo. My hair feels soft, smooth and hydrated when I use it. I like it enough that I’m planning to get the conditioner to go with it—and that probably sa...    This recommendation contains an affiliate link, which means I may earn a small commission if you choose to purchase through my link at no extra cost to you. This item was gifted by the brand.
Remilia Green Goddess Shampoo with Rosemary Oil - 300ml
 
Kathy Freeman profile picture
I received the Gold shampoo and conditioner from the brand and have personally used both. What stands out most is how clean my hair feels afterward. And yes, I’m also going to give it points for being beautiful because there’s nothing wrong with a pr...                                                                                                This recommendation contains an affiliate link, which means I may earn a small commission if you choose to purchase through my link at no extra cost to you. This item was gifted by the brand.
GK Hair Gold Shampoo & Conditioner Set

Beauty Tools That Earn Their Space

Beauty tools that offer something genuinely useful—from making everyday routines easier to helping you get better results with less fuss.

 
Kathy Freeman profile picture
I first tried this because the brand sent it to me, but I continue using it because it works well for me. It’s now part of my morning routine, and I feel like the heated curl gives my lashes just a little more staying power than my regular curler.                                                                             This recommendation contains an affiliate link, which means I may earn a small commission if you choose to purchase through my link at no extra cost to you. This item was gifted by the brand.
DUDUDU Mini Heated Eyelash Curler, 2-Level Temp