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Affordable Beauty Products Every Woman Must Have

Purple Star emoji 48 items
These picks cover everything from skincare essentials to makeup must-haves, helping you glow, feel confident, and look effortlessly polished every day. Think of this as my personal guide to looking fabulous while keeping your wallet happy!
Sections
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My Lipstick Obsessions 💄

A lipstick for every mood, a color for every story. Welcome to the obsession you’ll never want to quit.
 
Keeva Maeve profile picture
I really love this product. The Gucci Velvet Matte Lipstick delivers rich, high-pigment color with a luxurious, soft-matte finish. It glides on smoothly and feels surprisingly lightweight for such a bold formula. Plus, the vintage-inspired gold bulle...
Gucci Velvet Matte Lipstick 💄
 
Keeva Maeve profile picture
I love my Spike Valentino Buttery Matte Lipstick. It glides on so smoothly and feels super comfortable, yet gives my lips such a rich, bold color that lasts. Every time I wear it, I feel confident and put-together, whether it’s just a regular day or ...
Luxe Valentino Buttery Matte Lipstick
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Keeva Maeve profile picture
I love how the TOM FORD Lip Color Matte Lipstick brings together rich color, refined texture, and luxury in every detail. From the first swipe, it delivers bold, high-impact pigment with a smooth, velvety matte finish that feels surprisingly lightwei...
TOM FORD Lip Color Matte Lipstick
 
Keeva Maeve profile picture
I love how the Rouge Dior Refillable Lipstick brings together luxury, performance, and sustainability in one beautiful product. The formula is rich and hydrating, infused with floral care ingredients like red peony and pomegranate flower extract, mak...
Rouge Dior Refillable Lipstick
 
Keeva Maeve profile picture
I love this lipstick so much—I seriously want to grab it right out of Selena Gomez’s makeup bag! The Rare Beauty Kind Words Matte Lipstick feels like the perfect everyday glam. It’s creamy and soft, but still gives you that gorgeous matte finish that...
Rare Beauty by Selena Gomez Kind Words Matte Lipstick
 
Keeva Maeve profile picture
I love how this gives my lips a soft, natural nude shade that’s perfect for any look! It feels creamy, comfortable, and is totally my go-to for a polished, everyday vibe.
Mac Velvet Teddy Lipstick💄
 
Keeva Maeve profile picture
I love this product. It gives my lips a glossy shine while keeping them hydrated with hyaluronic acid. The lightweight, non-sticky formula feels comfortable all day, and the soft Petal shade adds a natural, flattering tint. A perfect, easy-to-wear gl...
Maybelline Lifter Gloss Lip Gloss Makeup with Hyaluronic Acid, Petal
 
Keeva Maeve profile picture
I love this product. It provides intense shine and a plumping effect that makes lips look fuller and smoother. The formula is enriched with hyaluronic acid, keeping lips hydrated and comfortable without feeling sticky. It has a subtle, pleasant scent...
CHRISTIAN DIOR by Christian Dior-Addict Lip Maximizer Gloss - # 012 Rosewood --6ml/0.2oz-WOMEN
 
Keeva Maeve profile picture
I love how this Velvet Matte 12hr Liquid Lipstick glides on smoothly and delivers rich color with a soft matte finish. It feels lightweight on the lips while offering long-lasting wear that stays put for up to 12 hours. Perfect for all-day confidence...
Velvet Matte 12hr Liquid Lipstick
 
Keeva Maeve profile picture
I love how this gives my lips bold, long-lasting color without drying them out! It’s my go-to for a flawless, matte look that stays put all day—perfect for whenever I want to feel confident and polished.
Revlon Limitless Matte Liquid Lipstick 💄💋
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Keeva Maeve profile picture
I’ve been using the Milani Stay Put Liquid Lip in Red Flag, and I really love how vibrant and bold the color is—it’s a perfect classic red! The formula feels lightweight and dries down quickly to a matte finish, which helps it stay put for hours with...
Milani Stay Put Liquid Lipstick
 
Keeva Maeve profile picture
I love how Thrill Seeker gives me vibrant, long-lasting color. Maybelline Super Stay Matte Ink keeps my lips looking perfect from morning to night—no touch-ups needed! 🫰
Maybelline Super-Stay Matte Ink Liquid Lipstick
 
Keeva Maeve profile picture
The Sephora Favorites Holiday Lip Value Set is one I enjoy because it lets me try different bestselling lip products in one bundle. I like how it offers a mix of shades and finishes that I can use for both everyday and special looks, making it a fun ...
Sephora Favorites Holiday Lip Value Set

Skin Care

Enhance your natural glow with my curated collection of beauty essentials—carefully crafted for radiant, healthy skin and effortless confidence 🌟
 
Keeva Maeve profile picture
The Glow Recipe Fruit Babies Bestsellers Kit is something I really enjoy using because it gives me the chance to experience all of their most-loved products in one set. I love how each formula is powered by fruits that refresh and nourish my skin, le...
Glow Recipe Fruit Babies Mini Best Sellers Set
 
Keeva Maeve profile picture
I love this because it deeply hydrates and makes my skin feel smooth, plump, and refreshed. It absorbs quickly, layers well under other products, and delivers results without the high price. A must-have in my skincare routine.
e.l.f. SKIN Holy Hydration! Triple Bounce Serum, 1.0 fl oz
 
Keeva Maeve profile picture
This moisturizer is my go-to for instantly plump, hydrated skin! It feels lightweight, sinks in fast, and keeps my skin glowing all day without feeling greasy.
Water Bank Blue Hyaluronic Cream Moisturizer with Squalane 💧✨
 
Keeva Maeve profile picture
I rely on La Roche-Posay Toleriane Double Repair Moisturizer to keep my skin calm and hydrated. It feels light but really restores my skin’s barrier. My face stays soft and comfortable all day.
La Roche-Posay Toleriane Double Repair Face Moisturizer
 
Keeva Maeve profile picture
This is my favorite cleanser—it gently removes makeup and impurities without stripping my skin. My face feels clean, soft, and balanced every time I use it!
FRESH Soy Face Cleanser
 
Keeva Maeve profile picture
I love how lightweight and refreshing this feels on my skin! It hydrates perfectly without feeling greasy, keeping my face balanced and glowing all day—definitely my everyday go-to.
Bubble Skincare Level Up Gel Face Moisturizer, for Normal to Oily Skin.
 
Keeva Maeve profile picture
This lightweight gel serum delivers a boost of hydration and brightness with a blend of 1% hibiscus complex and 5% niacinamide. Ideal for dry or dull skin, it helps improve texture, even tone, and support the skin’s moisture barrier. Use on clean ski...
e.l.f. SKIN Holy Hydration! Thirst Burst Drops, Brightening & Hydrating Gel Serum, 1% Hydrating Hibiscus Complex + 5% Niacinamide, 1 fl oz
 
Keeva Maeve profile picture
A daily moisturizing cream formulated with hyaluronic acid to deeply hydrate and firm the skin, helping to reduce the appearance of fine lines and wrinkles. Ideal for anti-aging skincare routines, it promotes a smoother, more youthful complexion. Com...
7DAYS Face Moisturizer with Hyaluronic Acid – Korean Skin Care Daily Face Cream for Women – Anti Aging, Anti-Wrinkle, Firming – with Face Roller & Neck Massager – 2.7 fl oz
 
Keeva Maeve profile picture
A versatile 4-in-1 facial hydration refresher that tones, soothes, hydrates, and primes the skin. Ideal for all skin types, it can be used throughout the day to refresh and balance moisture levels. Apply before moisturizer or makeup for a smooth, rad...
GESKE Facial Hydration Refresher | 4 in 1 Skin Care

Foundation

 
Keeva Maeve profile picture
I love how this instantly smooths and blurs my skin, giving me a flawless, photo-ready look! It feels lightweight, sets my makeup beautifully, and is totally my go-to for that polished finish.
Pretty Smart Photo Blur Perfect Finish ✨
 
Keeva Maeve profile picture
I like this because it provides a soft matte finish with full coverage that lasts all day. The powder formula feels lightweight, controls shine, and is great for oily or combination skin. It’s easy to apply and perfect for quick touch-ups without cak...
Maybelline Super Stay Powder Foundation Makeup, Soft Matte Finish.
 
Keeva Maeve profile picture
I like this because it combines foundation, concealer, powder, and skincare in one product. It offers buildable coverage with a natural finish while being gentle on the skin. The formula includes skin-loving ingredients and is great for sensitive or ...
Pur 4-in-1 Pressed Mineral Makeup Powder Foundation, Broad Spectrum SPF 15, Medium Dark.
 
Keeva Maeve profile picture
I like this because it blends easily, gives natural-looking coverage, and feels lightweight and hydrating. The creamy formula suits normal to dry skin and helps keep the skin moisturized throughout the day.
L'Oreal Paris True Match Cream Foundation Makeup, N3 Neutral Light Medium.
 
Keeva Maeve profile picture
I love how Revolution’s Skin Silk Serum Foundation blends like a dream, giving me smooth, breathable coverage with a natural, radiant finish—plus the skincare benefits are a bonus.
Revolution Skin Silk Serum Foundation F9.2N
 
Keeva Maeve profile picture
I love how L’Oréal Infallible Fresh Wear stays flawless all day—lightweight, breathable, and buildable, it gives me fresh, natural-looking coverage that lasts.
L'Oreal Paris Infallible Fresh Wear 32 Hr Liquid Foundation Makeup, 425 Linen, 1 fl oz
 
Keeva Maeve profile picture
I love how the e.l.f. Halo Glow Liquid Filter gives my skin a luminous, dewy finish—wear it alone, under makeup, or mixed in for that effortless, lit-from-within glow.
e.l.f. Halo Glow Liquid Filter, 3 Light/Medium, 1.06 fl oz
 
Keeva Maeve profile picture
I like this because it gives long-lasting, full coverage with a natural matte finish. It works as both a foundation and concealer, stays put for up to 24 hours, and resists water and transfer. It’s especially good for oily or combination skin and ble...
L'Oreal Paris Infallible Skin Ink Longwear 2-in-1 Foundation Concealer Makeup

Mascara

Discover easy to use mascaras and eyeliners for every style from natural to bold with long lasting and smudge proof formulas.
 
Keeva Maeve profile picture
I love how the L'Oréal Paris Voluminous Original Curved Brush Mascara adds rich volume while lifting and curling lashes. The curved brush hugs every lash, making them look fuller, thicker, and more defined without clumping or flaking.
L'Oreal Paris Voluminous Original Curved Brush Mascara | Black Brown
 
Keeva Maeve profile picture
I love how this instantly lifts and thickens my lashes without clumping! It’s my go-to for bold, full lashes that still feel lightweight and natural all day.
NEW L'Oréal Paris Voluminous Lash Washable Mascara
 
Keeva Maeve profile picture
I love how the L'Oréal Paris Paradise Big Deal Mascara delivers bold volume and intense length in just one coat. It glides on smoothly, builds easily without clumping, and leaves lashes soft, feathery, and dramatically full all day.
L'Oreal Paris Paradise Big Deal Mascara Washable, Blackest Black, 0.33 fl oz
 
Keeva Maeve profile picture
I like this because it lifts and separates every lash for a full, fanned-out look. The waterproof formula stays put all day without smudging or flaking, even in humid conditions. The curved brush reaches from root to tip, making lashes look longer an...
Maybelline Lash Sensational Waterproof Mascara, Very Black
 
Keeva Maeve profile picture
I like this because it delivers bold volume and length with a waterproof formula that truly lasts all day. It resists smudging, flaking, and running, making it ideal for long wear or humid conditions. The brush coats lashes evenly for a defined, full...
Revlon ColorStay Full Time Waterproof Mascara, Volumizing, 411 Blackest Black, Waterproof
 
Keeva Maeve profile picture
I like this because it’s a vegan, waterproof mascara that gives bold volume and length without smudging or flaking. Its clean formula is gentle on sensitive eyes and contact lens wearers. The brush separates lashes well for a full, clump-free finish ...
COVERGIRL Lash Blast Clean Vegan Waterproof Mascara, WP Black Brown, 0.44 oz, Mascara, Black Brown Mascara, Mascara for Volume, Volume Mascara, Sweat-Proof, Smudge-Proof, Long Lasting
 
Keeva Maeve profile picture
I like this because it lengthens and lifts lashes for a natural yet defined look. The lightweight, washable formula is easy to remove but still lasts all day without smudging. Its precise brush helps coat each lash from root to tip for added length a...
L'Oreal Paris Telescopic Lift Washable Liquids Makeup Mascara, Blackest Black, 36HR Wear.
 
Keeva Maeve profile picture
I like this because it adds noticeable volume and thickness to lashes without clumping. The gentle formula is great for sensitive eyes and contact lens wearers, and it delivers a natural, full lash look. It’s easy to apply and comfortable for all-day...
Almay Thickening Mascara, 403 Black Brown.

Eyeliners

 
Keeva Maeve profile picture
I love how this glides on effortlessly and gives my eyes that precise, bold definition without smudging. It’s my go-to for a polished, everyday look that lasts all day!
Too Faced Killer Liner Gel Eyeliner Pencil - Espresso.
 
Keeva Maeve profile picture
I love how the Revlon Waterproof Eyeliner Pencil with Built-In Sharpener glides on smoothly for bold, long-lasting color. It’s waterproof, smudge-proof, and stays put all day, while the built-in sharpener makes it easy to get a precise line anytime.
Revlon Waterproof Eyeliner Pencil with Built-In Sharpener
 
Keeva Maeve profile picture
I love how the Maybelline Unstoppable Waterproof Eyeliner glides on effortlessly for smooth, smudge-proof color that lasts all day. Its waterproof formula resists fading, and the twist-up design makes it easy to use with no sharpening needed.
Maybelline Unstoppable Waterproof Eyeliner | 2 Pack
 
Keeva Maeve profile picture
I love how the L.A. Girl Intense Black Line Art Matte Eyeliner delivers ultra-black, bold lines with a smooth matte finish. The precision tip makes it easy to create sharp wings or fine details, and the long-lasting formula stays put without smudging...
L.A Girl Intense Black Line Art Matte Eyeliner
 
Keeva Maeve profile picture
I love how the Physicians Formula Eye Booster Waterproof Liquid Eyeliner gives precise, smooth lines with intense color that lasts all day. Its fine brush tip allows for easy control, while the lash-boosting formula helps condition and enhance lashes...
Physicians Formula Eye Booster Waterproof Liquid Eyeliner

Make-up Remover

 
Keeva Maeve profile picture
love how these gentle Eye Makeup Remover Wipes quickly dissolve stubborn makeup while soothing and refreshing the skin.
Eye Makeup Remover Wipes, Face Wipes with Vitamin C, 2 Pack (100 Count)
 
Keeva Maeve profile picture
I love how Equate’s Oil-Free Eye Makeup Remover gently removes stubborn eye makeup without leaving any greasy residue—perfect for clean, refreshed skin every time.
Equate Oil-Free Eye Makeup Remover, 5.5 fl oz, Compare to Neutrogena Oil-Free Eye Makeup Remover
 
Keeva Maeve profile picture
I love how Garnier’s All-in-1 Waterproof Makeup Remover and Cleanser easily lifts off waterproof makeup while gently cleansing and refreshing my skin—no harsh rubbing needed. Perfect for all skin types, even sensitive.
Garnier All in 1 Waterproof Makeup Remover and Face Cleanser
 
Keeva Maeve profile picture
I love how this makes removing my makeup so easy and gentle! Just a swipe with water, and my face feels clean without any harsh chemicals—totally my eco-friendly must-have.
The Original MakeUp Eraser
 
Keeva Maeve profile picture
I love this product because it makes removing makeup so quick and easy, especially on those nights when I’m exhausted or traveling. I don’t always have the energy to do a full face wash, and these wipes help me get most of my makeup off in just a few...
Disposable Face Towelette, Makeup Remover Wipes.