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Must-Have Eye Makeup to Elevate Your Looks

Purple Star emoji 54 items
From bold liners to smudge-proof mascaras and shimmer-packed shadows, these eye makeup picks bring the drama (or the subtle glam) exactly where you want it. Whether you’re going smoky, soft, or full-on sparkle, these essentials make every glance unfo...
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SinglePick Your Shade: Single Eyeshadows for Custom Looks

Create your perfect eye look with our collection of single eyeshadows. From soft neutrals to vibrant pops of color, each highly pigmented shadow blends effortlessly for endless styling possibilities. Mix, match, and layer to express your unique style...

 
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The name says it all - eyes to mesmerize
Oyster Pearl Eyes To Mesmerize Cream Eyeshadow - Charlotte Tilbury | Ulta Beauty
 
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Among the best eye shadow sticks on the market
Bronze Long-Wear Waterproof Cream Eyeshadow Stick - BOBBI BROWN | Ulta Beauty
 
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A single eye shadow worth all the hype
Ritz Super Shock Shadow - ColourPop | Ulta Beauty
 
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No tugging - sign me up
Silk Armour Superhero No-Tug Longwear Eyeshadow Stick - IT Cosmetics | Ulta Beauty
 
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Brightening under eye corrector
Fair/Light Smashbox X BECCA Under Eye Brightening Corrector - Smashbox | Ulta Beauty
 
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Viral and easy - one swipe and you are done
Julep Eyeshadow 101 Cream-to-Powder Stick

Color Your World: Eyeshadow Palettes for Every Mood

From everyday neutrals to bold, statement-making shades, our collection of eyeshadow palettes has something for every look. Blend, layer, and play with a variety of finishes—matte, shimmer, and metallic—to create endless eye-catching possibilities. P...

 
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The most blendable eye shadow you may ever find
Rich Glitch ChromaPlus 6-Pan Eyeshadow Palette - Morphe | Ulta Beauty
 
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These 9 pan palettes are among my faves
Nude Mood Pressed Powder Palette - ColourPop | Ulta Beauty
 
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These have a cult following and you will need all the colors
Mini Eye Sculpt Eyeshadow Palette - NATASHA DENONA | Ulta Beauty
 
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Cool toned palettes aren't easy to find
Of Quartz Pressed Powder Palette - ColourPop | Ulta Beauty
 
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Baked in Italy- and amazing
The Delectables Baked Eyeshadow Palette Earthy Essentials
 
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One of the very best drugstore eye shadow pallettes
Nothing Compares To Nude Eyeshadow Palette - Essence | Ulta Beauty

Perfect Your Canvas: Primers for Flawless Makeup

Prep your skin for a picture-perfect finish with our collection of primers. From pore-blurring and mattifying formulas to hydrating and illuminating options, each primer smooths, nourishes, and enhances your makeup’s longevity. Create a flawless base...

 
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This itty bitty tiny brush gets all of your lashes!
Tightline 3-In-1 Black Lash Primer - Eyeliner - Lengthening Mascara - IT Cosmetics | Ulta Beauty
 
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This cult classic: Smooth Eye Makeup Base
Urban Decay Eyeshadow Primer Potion - Nude
 
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Lock It Down Eyeshadow Primer
e.l.f. Lock It Down Eyeshadow Primer

Frame Your Face: Brows That Wow

Shape, define, and fill your brows with our curated collection of brow essentials. From pencils and powders to gels and pomades, each product helps you achieve everything from natural, soft arches to bold, statement brows. Perfect for sculpting, enha...

 
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The best brow brand in the whole wide world
Soft Brown Brow Definer 3-in-1 Triangle Tip Easy Precision Eyebrow Pencil - Anastasia Beverly Hills | Ulta Beauty
 
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My biggest seller on every platform
Clear Brow Gel Flexible Medium-Hold Eyebrow Setter - Anastasia Beverly Hills | Ulta Beauty
 
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Don't you love the sound of an eye lifting brow product
Define-n-Tame Brow Lifting Stick

Define Your Eyes: Eyeliners for Every Look

From precise liquid liners to smooth pencils and bold gel formulas, our collection of eyeliners lets you create everything from subtle definition to dramatic wings. Waterproof, smudge-proof, and richly pigmented, each liner is designed to make your e...

 
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I love an eyeliner that i don't need to sharpen!
Raven Always Sharp Longwear Waterproof Kôhl Eyeliner Pencil - Smashbox | Ulta Beauty
 
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e.l.f. No Budge Retractable Eyeliner
e.l.f. No Budge Retractable Eyeliner Grey
 
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Waterproof Liquid Eyeliner
NYX Epic Ink Waterproof Liquid Eyeliner Black

Lash Out Loud: Your Ultimate Mascara Collection

Elevate your eye game with our hand-picked selection of mascaras. From volumizing to lengthening, curling to waterproof formulas, each mascara is designed to enhance your lashes and make your eyes pop. Whether you’re going for a natural daytime flutt...

 
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An automatic repurchase
Super Black Superhero Elastic Stretch Volumizing & Lengthening Mascara - IT Cosmetics | Ulta Beauty
 
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COCONUT & VITAMIN B INFUSED mascara
Pacifica Stellar Gaze Mascara Supernova Black
 
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The tubing mascara that changed the world
Blinc Amplified Ultra-Longwearing Mascara
 
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Lash primer really makes a difference!
blinc Blinc Lash Primer
 
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Lash Princess by Essence is cheap and viral!
Lash Princess False Lash Effect Mascara Black Brown - Essence | Ulta Beauty
 
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Get all of those itty bitty lashes on the bottom lid
Very Black Lash Discovery Mascara - Maybelline | Ulta Beauty
 
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I adore this tubing mascara - try the brown!!
Black Tartelette Tubing Mascara - Tarte | Ulta Beauty
 
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one of my faves
Black High Impact Mascara - Clinique | Ulta Beauty
 
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THIS BRUSH IS LIFE CHANGING
Hypnôse Drama Extreme Volumizing Mascara - Lancôme | Ulta Beauty
 
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ONe of my all time fave drugstore mascaras - Tried and true
Blackest Black Voluminous Original Washable Mascara - L'Oréal | Ulta Beauty
 
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One of the best selling mascaras
MakeWaves Lengthening + Volumizing Mascara
 
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Perfect strokes is the best name for this mascara.  it is amazing
Perfect Strokes Universal Volumizing Mascara
 
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The most bizarre brush around - but wow i like it
Pradascope Lash Lifting & Lengthening Mascara
 
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This really does fan and volumize
Fan Fest Fanning & Volumizing Mascara
 
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Waterproof and amazing lift
Waterproof RISE Lifting + Lengthening Mascara
 
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BOGO!!!  Buy black and get a brown for free!
Tarte™ maneater™ mascara black & brown duo
 
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Fake awake for green eyes!
tartelette™ tubing mascara + fake awake duo
 
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I love this one from Em Cosmetics
Shapeshift Tubing Mascara
 
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An automatic repurchase
Super Black Superhero Elastic Stretch Volumizing & Lengthening Mascara - IT Cosmetics | Ulta Beauty
 
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This itty bitty tiny brush gets all of your lashes!
Tightline 3-In-1 Black Lash Primer - Eyeliner - Lengthening Mascara - IT Cosmetics | Ulta Beauty
 
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This first of its kind duo mascara is proof that you really can have it all - brown/black, length/volume, natural/glam - all in a single tube.
Mini Double Standard Primer & Mascara Duo™ | DIBS Beauty
 
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A biotech-enhanced mascara that delivers 5X fanned-out volume
B STRUCTURAL VOLUMIZING + LENGTHENING MASCARA

Brighten, Hydrate, and Refresh: Eye Treatments for Every Need

Give your eyes the care they deserve with our curated selection of eye treatments. From soothing gels and nourishing creams to depuffing masks and anti-aging serums, each formula targets dark circles, fine lines, and tired-looking eyes. Rejuvenate yo...

 
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Energizing & Hydrating Caffeine Under Eye Treatment for Dark Circles, Portable and Perfect to Use On-the-go
TULA Spresso Energizing Eye Balm 0.35oz
 
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18 Pairs of Under Eye Patches for Dark Circles
grace & stella Under Eye Mask Variety Pack
 
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LilyAna Naturals Eye Cream for Dark Circles and Puffiness - small size
LilyAna Naturals Eye Cream for Dark Circles
 
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grace & stella Award Winning Under Eye Brightener Roller
grace & stella Under Eye Brightener Roller
 
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Castor Oil for Face, Eyelashes, Traditional Eyebrow Serum, Hair Oil
Viva Naturals Organic Castor Oil 16 fl oz
 
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grace & stella Retinol & Caffeine Under Eye Serum Anti Aging
grace & stella Retinol & Caffeine Eye Serum
 
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Award Winning Under Eye Mask Reduce Dark Circles,
grace & stella Under Eye Mask 48 Pairs Blue
 
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LilyAna Naturals Eye Cream for Dark Circles and Puffiness - already love it - this is the full size
LilyAna Naturals Eye Cream for Dark Circles
 
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Retinol Under Eye Patches for Puffy Eyes and Dark Circles
grace & stella Retinol Under Eye Patches - 24 Pairs
 
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Eye vitamins with over 90K reviews!!!
Areds 2 Eye Vitamins - Lutein, Zeaxanthin & Bilberry
 
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Botox in a bottle
LilyAna Naturals Eye Cream for Dark Circles