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It's all about the base
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items From skin-like tints to full-coverage favorites, these foundations blur, blend, and stay put. Whether you’re going for dewy, matte, or somewhere in between, these picks are the real deal for a seamless, confident finish.
Sections
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Find your perfect match with foundations that do more than just cover.
Brighten, blur, and conceal like a pro
Set it and forget it
Find your perfect match with foundations that do more than just cover.
Whether you're after a natural skin-like finish, long-lasting matte, or radiant glow, these formulas deliver seamless coverage, breathable wear, and that just-right feel. From sheer tints to full glam, there's a base here for every face, tone, and vi...
Base and Sunscreen in one!
DreamBeam SPF 40 PA++++
This is the product that hooked me!
Baked Balance-n-Brighten Color Correcting Foundation
Viral CC cream with glow!
Light Medium CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40 - IT Cosmetics | Ulta Beauty
This duo includes two dynamic sizes of our bestselling and dermatologist-approved Baked Balance-n-Brighten Color Correcting Foundation. With a travel-sized version and a standard size, you can get a more even tone and color correct redness, sallow sk...
Home + Away Balance-n-Brighten Foundation Kit (2PC)
I the glow this one gives me!!
Baked Balance-n-Glow Illuminating Foundation
This product is trying to be duped by everyone - try the real one!
5.5 Tan Hollywood Flawless Filter - Charlotte Tilbury | Ulta Beauty
I was literally shocked. how much i loved this foundation
130 Instant Age Rewind Eraser Treatment Foundation - Maybelline | Ulta Beauty
A light-as-air non comedogenic tinted mineral SPF that provides broad spectrum UVA/UVB protection with sheer buildable coverage for a natural finish.
The Uniform™ Tinted Mineral Sunscreen Broad Spectrum SPF 45
2-in-1 Skin Tint + SPF 50 – Combines mineral sun UVA/UVB protection with a breathable, radiant tint in 13 shades
Naked Sundays BeautyScreen SPF 50 Mineral Peptide Foundation Tint
This is the product that hooked me!
Baked Balance-n-Brighten Color Correcting Foundation
Baked Balance-n-Brighten Color Correcting Powder Foundation
LAURA GELLER Baked Balance-n-Brighten Powder
Award winning Balance and Brighten!
LAURA GELLER Baked Balance-n-Brighten Powder - Porcelain
Full coverage, Weightless, Skin fit, Satin Glow Finish
TIRTIR Mask Fit Red Cushion Foundation #21N Ivory
Build your complexion routine with best-selling, award-winning essentials for a natural, skin-like base every single time. High-performance and formulated with skincare actives to support all skin types.
SECOND-SKIN FINISH SET
Best ever
Baked Balance-n-Brighten Color Correcting Foundation
Brighten, blur, and conceal like a pro
These concealers tackle dark circles, blemishes, and redness with ease—offering buildable coverage, smooth blends, and a natural finish that won’t crease or cake. Whether you're going full glam or fresh-faced, these picks have you covered (literally)...
This concealer does so much more than conceal
Fairest Neutral Do It All Radiant Concealer - IT Cosmetics | Ulta Beauty
I love this concealer
35N medium Shape Tape Blur Concealer Stick - Tarte | Ulta Beauty
Viral for years and years. Probably since you were born
095 Instant Age Rewind Eraser Dark Circle Treatment Concealer - Maybelline | Ulta Beauty
Thousands of repurchases and postive reviews
Vanilla Radiant Creamy Concealer - NARS | Ulta Beauty
visibly blurs, brightens and conceals with medium, buildable coverage that de-puffs after 2 weeks of use.
TRICLONE™ SKIN TECH CONCEALER
Set it and forget it
These powders lock in your look, control shine, and blur imperfections for a smooth, soft-focus finish. Whether you’re into a matte moment or a touch of radiant glow, these picks keep your makeup fresh and flawless all day long.
One of the few powder foundations I would buy
Light Celebration Foundation Illumination - IT Cosmetics | Ulta Beauty
The other powder I buy over and over
Baked Balance-n-Brighten Color Correcting Foundation
This drugstore powder will give EVERY high end powder a run for its money
05 Classic Vanilla 16h Cover & Last Powder Foundation - Essence | Ulta Beauty
One of the best lose setting powders on the market
Translucent Honey Translucent Loose Setting Powder - Laura Mercier | Ulta Beauty
A drugstore keeper
105 Fair Ivory Fit Me Matte + Poreless Powder - Maybelline | Ulta Beauty
A clean, skincare infused, talc-free loose setting powder that blurs, controls shine and sets makeup. HausTech Powered™ with Fermented Arnica + Plant Squalane 5 complexion enhancing shades including 1 universal
BIO-BLURRING LOOSE SETTING POWDER