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F1 Austin Grand Prix Merch 2026: Every US GP Race Special, from Cadillac x Tommy Hilfiger to Williams Denim
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items All the 2026 United States Grand Prix merch in one place: the Cadillac x Tommy Hilfiger Austin denim capsule, New Era's denim caps and cowboy hats for Williams, Alpine, Red Bull and Haas, Mercedes and Audi Austin caps, and the official COTA event mer...
Sections
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Cadillac x Tommy Hilfiger Austin capsule
Atlassian Williams
BWT Alpine
Oracle Red Bull Racing
TGR Haas
Mercedes, Audi and McLaren
Cadillac x Tommy Hilfiger Austin capsule
America's new team, at its first home race, in head-to-toe denim. Tommy went full Texas.
The headline piece. Light-wash denim with Cadillac branding; it'll be the most-photographed jacket at COTA.
Cadillac F1 Team Tommy Hilfiger Unisex Austin Grand Prix Full-Button Denim Jacket - Light Blue
Denim with a silver foil coating. Subtle, it is not. Very Texas, it is.
Cadillac F1 Team Tommy Hilfiger Women's Austin Grand Prix Foil Full-Button Vest - Light Blue
The race-special cap from the same drop. Matches the vest, if you're committing.
Cadillac F1 Team Tommy Hilfiger Unisex Austin Grand Prix Special Adjustable Hat - Silver
The all-denim version. Pairs with the jacket for a full Canadian tuxedo, Austin edition.
Cadillac Tommy Hilfiger Race Special Austin GP Denim Cap - Unisex
The entry ticket to the capsule. Wear it under the jacket, obviously.
Cadillac F1 Team Tommy Hilfiger Unisex Austin Grand Prix T-Shirt - White
For when Austin decides it's still summer in October. It usually does.
Cadillac F1 Team Tommy Hilfiger Women's Austin Grand Prix Tank Top - White
Atlassian Williams
The biggest drop by a distance: denim caps, tees, a jacket and an actual cowboy hat.
Williams went all in on Texas. Woven team patch, rope band. Yeehaw at 300km/h.
Williams Austin Navy Cowboy Hat
Dark denim, with the logos kept to the chest pockets and back. The least merch-looking piece here.
Williams Austin Denim Jacket
Denim front, tan side panels, leather-look patch. It's fitted, so check your size first.
Williams Austin Denim 59FIFTY Fitted
Denim front, mesh back, snapback. Built for a hot Sunday at COTA.
Williams Austin Denim 9FORTY A-Frame Trucker
Same trucker, with Carlos's number under the visor. Smooth operator, denim edition.
Williams Austin Carlos Sainz Denim Trucker
Albon's number hidden under the visor. Subtle, like his overtakes.
Williams Austin Alex Albon Denim Trucker
Western-style Austin graphic on the chest, small logo on the sleeve. Pairs with the denim, obviously.
Williams Austin Navy T-Shirt
Stacked Williams wordmark and car graphic on the front. The loud one, if the navy's too polite.
Williams Austin White T-Shirt
BWT Alpine
All-denim 9SEVENTY caps: a team version plus one for each driver.
Denim crown, cream visor, big Alpine A. Alpine blue, Texas-washed.
Alpine Austin Denim 9SEVENTY Cap
Same denim cap with a big 10 on the visor. Very Pierre.
Alpine Austin Pierre Gasly 9SEVENTY Cap
Franco's 43 on the visor. His fans buy fast, so don't wait.
Alpine Austin Franco Colapinto 9SEVENTY Cap
Oracle Red Bull Racing
Lone-star caps for Max and, new this year, Hadjar, plus the team's Austin shirt.
Burgundy crown, cream visor, lone star on the back. Red Bull without the usual navy.
Red Bull Racing Austin 9SEVENTY Cap
Same burgundy cap with Max's 3 on the visor.
Red Bull Racing Austin Max Verstappen 9SEVENTY Cap
Max isn't the only one with his own cap any more. Hadjar's maroon-and-khaki version.
Isack Hadjar Red Bull Racing New Era Austin Grand Prix 9SEVENTY Adjustable Hat - Maroon/Khaki
The team's Austin shirt. Western-ish, cream, and smarter than anything else in the energy drink aisle.
Red Bull Racing 2026 United States Grand Prix Team Button-Down Shirt - Cream
TGR Haas
The American team's home race. Distressed visors, so they look broken in from day one.
Chocolate front, cream back panels, tan H. Looks like it's already done ten Texas summers.
Haas Austin 9SEVENTY Cap
Esteban's 31 on the distressed visor.
Haas Austin Esteban Ocon 9SEVENTY Cap
Ollie's 87 on the distressed visor. For the fan who's been there since his Ferrari cameo.
Haas Austin Oliver Bearman 9SEVENTY Cap
Mercedes, Audi and McLaren
The teams outside the New Era club did Austin too: Texan browns from Mercedes, a race cap from Audi, burnt orange from McLaren.
Brown, not silver. Mercedes going full ranch for one weekend.
Mercedes-AMG Petronas F1 Team adidas Unisex Austin Grand Prix Driver Adjustable Hat - Brown
The trucker version, mesh back. Better for a hot Saturday in the grandstand.
Mercedes-AMG Petronas F1 Team adidas Unisex Austin Grand Prix Adjustable Trucker Hat - Cream/Brown
Matches either cap. Cream is the Austin color this year, apparently.
Mercedes-AMG Petronas F1 Team adidas Austin Grand Prix T-Shirt - Cream
Audi's first US GP as a works team. A souvenir from year one.
Audi adidas Unisex United States Grand Prix Driver Adjustable Hat - Blue
Burnt orange, which is papaya's Texan cousin. A Castore-era piece, so it's half price.
McLaren F1 Team Castore Austin Stripe Sleeve Hoodie - Burnt Orange
Official US GP event merch
The race's own merch: Puma, Insomniac and PacSun did the COTA collections, plus the official 2026 poster.
Corduroy, tan, cut like a work jacket. The event-merch piece that doesn't look like event merch.
F1 Insomniac United States Grand Prix Corduroy Mechanics Full-Zip Jacket - Tan
Reads like a local shop tee, not a race tee. That's the point.
F1 Insomniac United States Grand Prix ATX Shop T-Shirt - Light Blue
Unstructured, tan, no team required. Goes with the corduroy jacket.
F1 Insomniac United States Grand Prix Wings Dad Adjustable Hat - Tan
Snoopy at COTA. Officially dated 2026, so it's this year's.
F1 x Peanuts Insomniac 2026 United States Grand Prix Licensed T-Shirt - Black
The cheapest official US GP tee here. Brown, so it hides the barbecue.
PacSun United States Grand Prix Texas Apex T-Shirt - Brown
F1's own Puma Austin tee. Clean, cream, very wearable after race week.
Puma United States Grand Prix Austin T-Shirt - Cream
Under half price. The cheapest Austin cap on the list.
Formula 1 Puma Special Edition Austin Adjustable Hat - White
For the 10pm walk back to the parking lot. COTA evenings cool off fast.
Formula 1 Fanatics United States Grand Prix Stars & Stripes Sweatshirt - Cream
The official 2026 race poster. Frame it and you've got the cheapest souvenir that'll last.
United States Grand Prix 2026 Official Event Poster
Austin collectibles
For the shelf: Austin helmets, a Pirelli podium cap and other things you won't wear to the grocery store.
Max's one-off Austin helmet, scaled down. The 1:2 version exists too, for serious shelf space.
Max Verstappen 2026 United States GP Helmet - 1:4 Model
Last year's Haas home-race helmet. America's team, on your desk.
Spark Models Ollie Bearman Haas F1 Team US Grand Prix 2025 Scale Mini Helmet
The cap they hand out on the podium. Closest most of us will get.
Pirelli Austin USA GP Podium Cap
Cowboy graphics in off-white or denim blue, with a matching hoodie if you're all in.
Unleash the Lion Austin Cowboy Graphic T-Shirt - Off White