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The Ultimate Makeup List for Women in their Thirties!

Purple Star emoji 27 items
As we age our skin changes. So our makeup routine has to change too! Cream products and hydrating products are what you want to look for when you are over the age of 30. As our skin matures it gets drier and (gulp!) fine lines stary appearing. Powder...
 
Liana Jade | Happy Mommying profile picture
This tinted moisturizer is my new favorite beauty staple! It is hydrating and gives your skin the perfect dewy, natural glow (without glitters!). It calms redness, has mineral spf, and is fragrance free. This makes your skin look like your skin but b...
Saie Slip Tint Dewy Tinted Moisturizer - Sephora
 
Liana Jade | Happy Mommying profile picture
If you're looking for the glass skin look or the, I just had an amazing facial look, then this highlighter balm is for you! I absolutely love this highlighter! It's full of clean, hydrating, skin loving ingredients and gives you the most amazing dewy...
Mini Petite Lit Up Cream Highlighter Stick - Westman Atelier - Sephora
 
Liana Jade | Happy Mommying profile picture
This creamy blush stick is my new favorite blush! It glides on effortlessly and has so many beautiful colors to choose from. The creamy texture is chef's kiss! Cream formulas are your best friend for more mature skin. Bonus- this blush comes in a cas...
NUDESTIX Blush
 
Liana Jade | Happy Mommying profile picture
LOVE this; it's a staple for me! I'm in my (gulp) late 30s and have very sensitive, dry, red skin. This Balm has amazing Coverage and you just need a little! Doesn't clog pores or cause irritation. So smooth and flawless!
KVD Beauty Good Apple Lightweight Full Coverage Cream Foundation Balm
 
Liana Jade | Happy Mommying profile picture
This Lip balm is so juicy and hydrating! It really helps hydrate dry lips and gives a plump look to fine lines with vitamin C and peptides! Feels great on and smells like juicy fresh apples! Easy to pop in your bag and bring anywhere.
Apple Lip Smoothie Vitamin C + Peptide Lip Balm
 
Liana Jade | Happy Mommying profile picture
This is the BEST setting powder! It has no talc so it doesn't make you look dry, and doesn't settle into fine lines, wrinkles, and pores. It's like a blurring filter for your skin; makes your pores almost invisible!
Veilâ„¢ Translucent Setting Powder - Talc Free
 
Liana Jade | Happy Mommying profile picture
A MUST HAVE for dry or aging skin! This primer is the best!! It feels so nice on the skin and gives your skin a burst of added hydration, providing a smooth canvas for your makeup. Helps my makeup to not crease, settle, or pill.
Laura Mercier Mini Pure Canvas Primer - Hydrating
 
Liana Jade | Happy Mommying profile picture
Beautiful, hydrating, non sticky gloss. This shade is gorgeous for all skin tones!
Summer Fridays Lip Butter Balm
 
Liana Jade | Happy Mommying profile picture
When you're not in your twenties anymore, cream makeup is your friend! This cream bronzer is hydrating, creamy, easy to blend, and looks really natural.
MILK MAKEUP Matte Cream Bronzer Stick
 
Liana Jade | Happy Mommying profile picture
This is great for those no makeup look makeup days! It's so lightweight and hydrating. It evens out your skin tone so your skin looks like your skin, but better. Wonderful alone or under foundation.
COMPLEXION RESCUE® Tinted Moisturizer ... - Sephora
 
Liana Jade | Happy Mommying profile picture
This line of glosses is amazing! They are super hydrating, look, and feel great! They are non-sticky which is the best! This shade is beautiful and very natural.
Clean ShineOn Jelly Lip Gloss - Tower 28 Beauty
 
Liana Jade | Happy Mommying profile picture
My absolute favorite eyeliner! This eyeliner is safe for sensitive eyes and contact lenses wearers. It glides on smooth, no tug! Auto sharpener and smudger on one end. It's also waterproof and lasts all day. Simply The best eyeliner!
Sex Kitten Black Gel Eyeliner - Tarte | Ulta Beauty
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Liana Jade | Happy Mommying profile picture
This is my favorite mascara! Safe for sensitive eyes and contact lenses wearers. This really lifts your lashes for an eye opening look! So much volume too.
Bambi Eye Waterproof Mascara - L'Oréal | Ulta Beauty
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Liana Jade | Happy Mommying profile picture
I LOVE this eyebrow pencil! It glides on super smooth and looks so natural! The point is ultrafine, making it super easy to shape and fill in. Bonus, it's waterproof and the other end has the brush! It's also insanely affordable!
Retractable EyeBrow Pencil - Waterproof - Sephora
 
Liana Jade | Happy Mommying profile picture
This is a cream powder blush hybrid. Great pigment and compliments the skin beautifully. This is my go to blush. It's also super affordable!
Sweet Cheeks Creamy Powder Blush (Matte) - NYX Professional Makeup | Ulta Beauty
 
Liana Jade | Happy Mommying profile picture
This is my FAVORITE contour! It's creamy, blendble, and has so many shades! It has cool tones that are made for actual contouring and shadowing so they don't make you look orange if you have fair skin. Doesn't dry out skin or settle into fin lines.
Fenty Beauty by Rihanna Match Stix Contour Stick
 
Liana Jade | Happy Mommying profile picture
This hydrating concealer is wonderful for dry or aging skin. It's so creamy, has great coverage, and doesn't cake or settle. Comes in lots of different shades. And I love that it has clean ingredients!
Revealer Concealer - Kosas Cosmetics
 
Liana Jade | Happy Mommying profile picture
I LOVE this setting spray! It's hydrating, makes your makeup LAST and doesn't have any drying alcohol in it. It's really giving flawless!
Charlotte Tilbury Airbrush Flawless Setting Spray
 
Liana Jade | Happy Mommying profile picture
I love this setting spray! It's hydrating and alcohol free! It has a fine mist, doesn't irritate my skin and makes my makeup last all day!
Mist & Fix 24HR Hydrating Setting Spray - Sephora
 
Liana Jade | Happy Mommying profile picture
This highlight stick is my favorite! It is creamy, subtle, and adds the perfect amount of natural highlight to your skin. It's so easy to use and doesn't dry out your skin or cover you in glitter. Perfect for the no makeup makeup look too!
Trestique Highlight Stick
 
Liana Jade | Happy Mommying profile picture
This mascara makes your lashes look crazy long!!! Just a really great mascara and is safe for sensitive eyes and contact lens wearers. It also comes in a waterproof version.
Telescopic Original Mascara - L'Oréal
 
Liana Jade | Happy Mommying profile picture
This is the best eyebrow product I have ever used! I always try new ones and always go back to this one. So easy to use, looks so natural, and brows last all day! Comes with the brush!
Double Down Brow: Eyebrow Putty - Urban Decay
 
Liana Jade | Happy Mommying profile picture
This creamy blush stick is so blendable and the perfect natural shade! It's a multipurpose stick so you can also use it on your lips and as eyeshadow. I always get so many compliments when I wear this. Gives a beautiful, subtle glow to the skin.
NARS The Multiple Cream Blush, Lip and Eye Stick
 
Liana Jade | Happy Mommying profile picture
This is my new favorite concealer! So smooth, great coverage, lightweight feeling. Has hyaluronic acid, niacinamide, and marine plants to help reduce the look of fine lines and aging!
TARTE Power Flexâ„¢ Concealer
 
Liana Jade | Happy Mommying profile picture
This is a great option for liquid foundation; it's so smooth and looks like your skin but better! Vegan, has hyaluronic acid and niacinamide to reduce the look of pores.
Sea Hydroflexâ„¢ Serum Foundation
 
Liana Jade | Happy Mommying profile picture
This is everything you want in a highlighter! Goes on buttery and silky smooth, hydrating and radiant! Wear it alone in clean skin for a glass skin look, under makeup for a glow from within look, or on top of makeup as a highlighter for a dewy youthf...
Butter Glow Liquid Highlighter - Physicians Formula - Ulta Beauty
 
Liana Jade | Happy Mommying profile picture
Love this eyeliner/shadow combo! I love the brown liner with matte tan shadow because sometimes you don't always want to wear black. The liner is smooth to put on so no pulling and doesn't irritate sensitive eye or contact lense wearers. So convenien...
tarte Quick Stickâ„¢ Waterproof Shadow & Liner