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Best Makeup and Beauty Products for Women 40 and up!

15 items

Liana Jade | Happy Mommying

I am now officially 40, and as we age, our makeup routine changes. We can't use the same beauty products and makeup techniques that we used in our twenties (unless we want to age ourselves). These beauty products are my tried and true favorites as a ...

Sections

Face beauty products for women in their forties.

Eye beauty products for women in their forties.

Lippie Beauty products for women in their 40s.

Face beauty products for women in their forties.

I love this tinted moisturizer! Now that I'm 40, I've switched from foundation to tinted moisturizers. They make my skin look so much better and healthier. This skin tint is amazing! It's perfect for my sensitive skin and hasn't caused any irritation...

Slip Tint – Lightweight Tinted Moisturizer with Mineral Zinc SPF 35 and Hyaluronic Acid

I love this concealer! It is extra creamy and hydrating, making it perfect for aging or mature skin. It doesn't settle or cake in fine lines and had amazing coverage. Perfect for my 40 year old sensitive skin.

Revealer Super Creamy + Brightening Concealer with Caffeine and Hyaluronic Acid

If you have dark undereye circles (what tired, busy mom in their 40s doesn't), then this is the concealer for you! A little goes a long way. This undereye concealer is super creamy and makes you look instantly more awake. Hasn't caused any irritation...

Light-Medium Colored Clay CC Undereye Corrector - Tarte | Ulta Beauty

This setting powder is my absolute favorite and great for dry or mature skin! It is talc free, so it doesn't your skin look dry, settle in fine lines, or look cakey. It minimizes the look of pores and fine lines, giving your skin a soft focus finish....

Bye Bye Pores Translucent Pressed Setting Powder

As you age, cream products are your friend! This cream blush is super pigmented, safe for sensitive skin, super blendable, and gives your skin a radiant, bouncy look. You can also use it on your lips! I have very fair skin with golden/warm undertones...

BeachPlease Lip + Cheek Dewy Cream Blush

This creamy blush stick is perfect for on the go! It has a blendable, creamy texture and a natural finish. I love that it has its own brush on the other end and comes in a case with a mirror. It's so easy to just swipe on in the car, and you can also...

Nudies Cream Blush Stick

This is a gorgeous highlighter without the glitter! As we age, we don't want sparkles or glitter. We want a nourishing glow. That's exactly what this highlighter is giving. This clean highlighter gives your skin a sheer glassy skin look for a natural...

Lit Up Glassy Gel Highlighter Stick

I love this creamy contour stick! It glides on and is so easy to blend. It comes in so many shades and lasts all day. I have very fair skin and the color Soft Amber is perfect for me. It actually has a cool co tour shadow color as opposed to looking ...

Match Stix Matte Contour Skinstick

Eye beauty products for women in their forties.

This is my absolute favorite mascara! It is perfect for sensitive eyes and gives my super straight lashes the best lift! This mascara is great for aging skin because it hydrates and conditions lashes, making them look fuller.

Almay Length & Lift Mascara - Waterproof Black - 0.24 fl oz

This is my favorite eyeliner! This is perfect for sensitive eyes, and the creamy formula doesn't tug. It is super pigmented and waterproof. It also has a smudger on the other end. The color lasts all day and is smudge proof. My go-to eye liner!

sex kitten eye definer gel eyeliner

I love this creamy eyeshadow stick! This eyeshadow glides across your eyelid, making it so easy to apply, and the color is beautiful. It lasts all day, good for sensitive eyes, and is full of skin loving ingredients like hyaluronic acid and raspberry...

Caviar Stick Cream Eyeshadow

Lippie Beauty products for women in their 40s.

This lip balm is trending for a reason! I love Summer Fridays lip butter balm because it gives your lips a beautiful subtle tint while hydrating and reduces the look of fine lines. There are so many beautiful colors to choose from, and they make my l...

Lip Butter Balm Treatment for Hydration + Nourishing Shine

I absolutely love this lip balm! It's full of vitamin c and peptides to help plump your lips and reduce lines, making your lips look fuller and younger. I love this because it's super moisturizing and doesn't irritate my sensitive lips at all. It als...

Lip Smoothie Vitamin C + Peptide Lip Balm

This is the absolute best lip oil and is so affordable! This lip oil is hydrating and nourishing, and my go-to! It hydrates while giving your lips a natural glow and a sheer pop of color. It's not sticky and is packed with skin loving ingredients. My...

Pink Quartz Glow Reviver Lip Oil - e.l.f. Cosmetics | Ulta Beauty

This liquid lip is velvety smooth and has a mousse like feel. Full of skin loving ingredients, it's non drying, and the color really lasts. I love Bare Minerals products!

Brave MINERALIST Lasting Matte Liquid Lipstick - bareMinerals | Ulta Beauty