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Top 10 popular things in 2025

Purple Star emoji 10 items
The most beautiful makeup trends of the year: everything that is sophisticated, high-quality and trendy.
 
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Liquid blush with high pigmentation, but light feel. You can blend it lightly for a subtle effect or add more for a more intense tone. It comes in a matte and dewy finish and is formulated with skin-soothing botanicals.
Soft Pinch Liquid Blush - Rare Beauty by Selena Gomez | Sephora
 
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A cream-to-powder blush that transitions from cream to matte finish. It gives a blur effect, softly smudged cheeks, and is great for the "blush draping" trend because it applies evenly and doesn't sit on the skin.
Soft Pinch Matte Bouncy Blush - Rare Beauty by Selena Gomez | Sephora
 
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A set of highly metallic pigments (silver, gold, copper and bronze), plus cream eyeshadows and a blending fluid. It gives a highly shiny, “metal-foil” effect that can also be used on the lips, eyes or as a highlighter.
GILDED NIRVANA: MEGA EYE SHADOW PALETTE
 
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A lip balm with a metallic finish that gives a futuristic, glossy effect without feeling heavy. It is a hybrid of care and make-up — moisturizing, but visually very "editorial" and bold.
Lips Metal- Sheer Metallic Balm - ISAMAYA | Sephora
 
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The famous "wet-look" gloss that gives a glassy shine without a heavy stickiness. Minimalist, transparent or slightly tinted, and leaves lips fuller and smoother. It is in line with the trend of returning high gloss and lip oils.
Ultralip High Shine Lipstick with Hyaluronic Acid - Glossier | Sephora
 
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One of the most popular glosses of the modern age. It gives a high, "vinyl" shine and makes the lips visually fuller, but remains comfortable and non-sticky. Ideal for the "glass lips" look that dominates 2025.
Fenty Beauty by Rihanna Gloss Bomb Lip Gloss | Sephora
 
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A range of finishing powders (highlight, bronzer, blush) that create a "soft-focus" effect — a soft, blurred and illuminated face. It follows the "cloud skin" trend, where the skin looks smooth, diffused and naturally luminous.
Ambient Lighting Edit Unlocked Palette - Hourglass | Sephora
 
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Tinted eyebrow gel that lifts, shapes and fixes eyebrows without heavy drawing. Perfect for "fluffy", natural look and popular "brushed-up" eyebrows. It gives a balance between definition and naturalness.
Gimme Brow+ Tinted Volumizing Eyebrow Gel - Benefit Cosmetics | Sephora
 
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Concealer that is both make-up and skincare. Medium to full coverage with a hydrating, nourishing formula (hyaluronic acid, peptides, caffeine). Fresh, creamy and ideal for a natural, healthy-looking complexion — the reason it went viral in 2025.
Revealer Super Creamy + Brightening Concealer and Daytime Eye Cream - Kosas | Sephora
 
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A hybrid between primer, highlighter and light tinted cream. Gives skin a "lit-from-within" glow — that luxurious, glowy effect that made Charlotte Tilbury go viral. It can be worn alone, under or over foundation. The skin looks smoother, fresher and...
Mini Hollywood Flawless Filter - Charlotte Tilbury | Sephora