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A concentrated, lightweight serum with four peptide technologies to promote the look of thicker, fuller, and healthier lashes and brows.
Formulation: Lightweight Serum
Highlighted Ingredients:
- Acetyl Tetrapeptide-3 in combination with Trifolium Pratense Flower Extract: Supports hair density and thickness.
- Biotinoyl Tripeptide-1 and Panthenol: Supports hair density and thickness.
- Combination of Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, and Zinc Chloride: Supports hair density and thickness.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percen...
Formulation: Lightweight Serum
Highlighted Ingredients:
- Acetyl Tetrapeptide-3 in combination with Trifolium Pratense Flower Extract: Supports hair density and thickness.
- Biotinoyl Tripeptide-1 and Panthenol: Supports hair density and thickness.
- Combination of Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, and Zinc Chloride: Supports hair density and thickness.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percen...
Multi-Peptide Lash and Brow Serum
An illuminating serum with 5% niacinamide that adds an easy golden finish while evening skin's tone, improving clarity and radiance.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Dark Spots, Fine Line and Wrinkles, Pores, Dullness, Uneven Texture, Loss of Firmness and Elasticity
Formulation: Lightweight Serum
Highlighted Ingredients:
- 5% Niacinamide: Aka vitamin B3, improves visible signs of aging, uneven tone, and texture.
- Diglucosyl Gallic Acid: Inhibits excess melanin production, soothes skin, and provides antioxidant benefits.
- Morus Alba Leaf Extract: Soothes skin and improves the look of hyperpigmentation.
Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Dark Spots, Fine Line and Wrinkles, Pores, Dullness, Uneven Texture, Loss of Firmness and Elasticity
Formulation: Lightweight Serum
Highlighted Ingredients:
- 5% Niacinamide: Aka vitamin B3, improves visible signs of aging, uneven tone, and texture.
- Diglucosyl Gallic Acid: Inhibits excess melanin production, soothes skin, and provides antioxidant benefits.
- Morus Alba Leaf Extract: Soothes skin and improves the look of hyperpigmentation.
Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.
B-Goldi™ Bright Illuminating Drops with 5% Niacinamide
A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one perc...
What Else You Need to Know: Create a pinch-perfect flush using this featherweight formula infused with long-lasting pigments that last all day. Available in matte or dewy finishes, this liquid blush blends beautifully to create soft, buildable colo...
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one perc...
What Else You Need to Know: Create a pinch-perfect flush using this featherweight formula infused with long-lasting pigments that last all day. Available in matte or dewy finishes, this liquid blush blends beautifully to create soft, buildable colo...
Soft Pinch Liquid Blush
A breakthrough, multi-use highlighting serum that hydrates and visibly reduces the look of hyperpigmentation for a dewy, reflective glow—without mica, glitter, or gray cast.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Dryness and Dullness
Formulation: Lightweight Gel
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Dryness and Dullness
Formulation: Lightweight Gel
Watermelon Glow Niacinamide Dew Drops Serum
A leave-on lip mask that delivers intense moisture and antioxidants while you sleep with Berry Fruit Complex™, Murumuru seed and Shea butter.
Skin Type: Normal, Dry, Combination, and Oily
Skin Type: Normal, Dry, Combination, and Oily
Lip Sleeping Mask Intense Hydration with Vitamin C
A water-based multipurpose illuminator that hydrates and visibly brightens for a fresh, dewy look—use it as glowy prep step, spot highlighter, mix it with skincare or foundation, or can worn on arms and legs for a weightless, body shimmer.
Finish: Radiant
Formulation: Liquid
Finish: Radiant
Formulation: Liquid
Glowy Super Gel Lightweight Dewy Multipurpose Illuminator
A collection of fan-fave lip and cheek tints that come in a range of shades—all long-wearing, non-drying, and transfer-proof.
Benetint Liquid Lip Blush & Cheek Tint
A lightweight, moisture-coating lip balm for hydrated, tinted, and kissable lips throughout the day.
Lip Glowy Balm
An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.
Positive Light Silky Touch Highlighter
A complexion booster that blurs, smooths, and illuminates for a real-life filter effect. Customize your glow with four ways to apply.
Hollywood Flawless Filter
A weightless, long-lasting mini liquid blush that blends and builds beautifully for a soft, healthy flush.
Mini Soft Pinch Liquid Blush
A silky, second-skin liquid highlighter that creates a lasting, soft, and luminous finish.
Positive Light Liquid Luminizer Highlight
A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.
Soft Pinch Liquid Blush
A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.
Liquid Touch Brightening Concealer
An innovative gel-to-oil formula that starts glossy and leaves lips tinted while staying comfortable—never sticky—all day.
Formulation Type: Lip Stain
Benefits: Long-wearing
Formulation Type: Lip Stain
Benefits: Long-wearing
Soft Pinch Tinted Lip Oil
A compact with two complementary blush formulas that give you full, bold colorguaranteed to turn heads.
Major Headlines Double-Take Crème & Powder Blush Duo
A bestselling, non-sticky, moisturizing lip gloss for soft, shiny lips.
ShineOn Lip Jelly Non-Sticky Gloss
A clean, ultra-cushiony, high-shine lip gel for an electric-yet-comfortable tingling sensation and fuller-looking lips.
Formulation Type: Lip Plumper
Benefits: Hydrating, Plumping
Formulation Type: Lip Plumper
Benefits: Hydrating, Plumping
Electric Glossy Lip Plumper
A multi-use, medium-to-full coverage concealer that covers, sculpts, and hydrates for a lightweight, crease-proof, natural finish.
Future Fluid All Over Medium Coverage Hydrating Concealer
A clean, silicone-free dewy makeup primer with hyaluronic acid that grips makeup for up to 12 hours and hydrates skin to prevent meltdown and caking.
Finish: RadiantFormulation: Lightweight Gel
Finish: RadiantFormulation: Lightweight Gel
Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide