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"What I love most about makeup is that you can't get attached to one thing, one idea, or one approach—and once you've achieved perfection, you have to wipe it all off and start over the next day.” – Pat McGrath
 
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🌟 A flexible tinted moisturizer that immediately blurs skin with glowy, light to medium coverage, all while hydrating and protecting skin from the sun.🌟
Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
 
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A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one perc...
What Else You Need to Know: Create a pinch-perfect flush using this featherweight formula infused with long-lasting pigments that last all day. Available in matte or dewy finishes, this liquid blush blends beautifully to create soft, buildable colo...
This product is an Allure Best of Beauty award winner.
Soft Pinch Liquid Blush
 
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An innovative gel-to-oil formula that starts glossy and leaves lips tinted while staying comfortable—never sticky—all day.
Formulation Type: Lip Stain
Benefits: Long-wearing
Highlighted Ingredients: - Jojoba Seed Oil: Moisturizes and creates a protective barrier over lips to lock in hydration. - Sunflower Seed Oil: Antioxidant-rich; soothes and protects from environmental stressors.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-...
What Else You Need to Know: This tinted lip oil treats lips to the most comfortable, buildable kiss of color and shine. Lips stay smooth and nourished all day while looking fuller and healthier. Never sticky, it loves to be layered—apply one swipe ...
Soft Pinch Tinted Lip Oil
 
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A breakthrough bronzing stick for a quick and visible sunkissed glow with a smooth, seamless, second-skin finish—just swipe on, blend, and go.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.
What Else You Need to Know: This innovative liquid-like cream bronzer stick melts into skin for a visible sunkissed warmth that won’t fade. Ultra blendable and buildable, it glides on weightlessly, making it easy to softly sculpt the face. The non-...
Warm Wishes Effortless Bronzer Sticks
 
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A silky, second-skin liquid highlighter that creates a lasting, soft, and luminous finish.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one perc...
What Else You Need to Know: Packed with light-reflecting pearl particles and a botanical blend of lotus, gardenia, and white waterlily, this multidimensional formula lends skin a dewy glow in seconds. Mix this weightless liquid highlighter with fou...
Positive Light Liquid Luminizer Highlight
 
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A super-lightweight liquid that visibly brightens, hydrates, and awakens under eyes with sheer, flexible coverage—for a fresh look in a flash.
Positive Light Under Eye Brightener
 
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A breakthrough, mistake-proof, liquid-like cream blush that melts into a second skin for the most natural-looking wash of soft-focus color.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, and sulfates SLS & SLES. It is also cruelty-free.
Stay Vulnerable Melting Cream Blush
 
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An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.


Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percen...


What Else You Need to Know: Made of 50% pearl microshimmers set in a semi-sheer base, this highlighter is more delicate than it looks. Please handle gently!
Positive Light Silky Touch Highlighter
 
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A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.
Liquid Touch Brightening Concealer
 
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A universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.
Formulation Type: Volumizing, Curling, and Lengthening
Benefits: Long-wearing
Highlighted Ingredients: - Castor Oil: Conditions, softens, and nourishes lashes.
Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.
What Else You Need to Know: Finding the perfect mascara comes down to your lash type, which differs from person to person. This weightless, easy-to-build formula and curvy, multi-length brush are made to give every lash type (fine/sparse, full/thic...
Perfect Strokes Universal Volumizing Mascara
 
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A weightless air-whipped lip cream that hugs lips with rich color and nourishing hydration that gives a soft velvety matte finish.
Formulation type: Liquid lipstick
Benefits: Hydrating
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one perc...
What Else You Need to Know: This hydrating, whipped matte formula glides on for full-on color and a featherweight feel that stays comfortable all day with no drying or caking. Made with a botanical blend of lotus, gardenia, and white waterlily, plu...
Lip Soufflé Matte Cream Lipstick
 
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A silky, do-it-all, talc-free loose setting powder to visibly smooth, blur, and control shine for a soft natural finish and all-day comfort.
Always an Optimist Soft Radiance Setting Powder
 
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An innovative breathable foundation that combines the weightless feel of a serum with buildable medium coverage for truly layerable wear.
Liquid Touch Weightless Foundation
 
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A hydrating, nourishing balm with a buildable, light-to-medium dose of color and a natural dewy finish.
Formulation: Lip Balm & Treatment
Benefits: Hydrating
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one perc...
What Else You Need to Know: With a buildable dose of dewy color, this tinted lip balm wraps lips in weightless hydration that lasts all day, so they feel nourished and nurtured. With shea butter and a botanical blend of lotus, gardenia, and white w...
With Gratitude Dewy Lip Balm
 
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An easy-glide, waterproof liquid eyeliner with up to 800 vegan bristles to lay down long-lasting, ultra-black lines with perfect precision every time


Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one perc...


What Else You Need to Know: The same rich, long-lasting formula—now with a new and improved brush! Revamped for smooth ink flow every time without leaking or drying out, the fine, flexible brush tip draws perfect strokes that won’t smudge, streak, ...
Perfect Strokes Matte Liquid Liner