Emi Jay makes the kind of beauty stuff you actually use. The clip that holds, the pouch that fits, the cream that fixes frizz fast. Nothing fussy, nothing too precious—just things that feel good, work well, and somehow end up in your bag every day.
Smells like warm hugs and good decisions. A sweet, soft mist that makes your hair and skin feel like they’ve been kissed by sugar and sunshine.
Aura Hair + Body Mist™ in Toasted Sugar
Soft grip, sweet color, zero drama. These clips hold your hair without pulling and add just enough polish to feel put together—even when you’re not trying.
Popstar Clips in Hazelnut Hug
Soft, creamy, and quietly perfect. This clip adds a hint of warmth to your hair routine—like your favorite latte, but for your look.
Sweetheart Clip in Vanilla Chai
Light, creamy, and actually works. This leave-in makes your hair feel soft, smooth, and a little spoiled—in the best way.
Heavenly Hair Milk™
Makes your hair feel soft, shiny, and like it’s been taken care of. It’s light, smells amazing, and somehow makes everything look a little more put together.
Halo Hair Oil
Tiny but mighty. Adds a soft pop of color and keeps flyaways in check—sweet, simple, and always in reach.
Petite Clip in Pink Sugar
It’s cute without trying too hard. Adds a little pop of color and keeps your hair in place when you’re running around or just vibing.
Sweetheart Clip in Cherry Pie
Soft, light, and easy to use. It dries your hair without roughing it up and feels like something you’d actually reach for every day.
Heavenly Hair Towel in Buttercup
It’s the one I keep grabbing. Soft color, easy hold, doesn’t tug or slide. Just works—whether my hair’s clean, messy, or somewhere in between.
Sweetheart Clip in Toasted Teddy
Sturdy, smooth, and easy to hold. It gets through knots without drama, something you’ll actually use—not just throw in a drawer.
Detangling Comb in Blue Sugar
Strong hold, no drama. It grips thick hair, messy buns, whatever you throw at it—and somehow still looks sleek. I keep one in my bag, just in case.
Big Effing Clip in Noir
Smooths flyaways, fits in your bag, and feels good in your hand. It's the one I reach for when my hair needs a quick reset-no tugging, no drama.
Mini Boar Bristle Brush in Pink Sugar
The basics needed to smooth, part, and pin—without overthinking it. Clean lines, soft textures, and tools that actually help your hair look put together, not just styled.
Sweet and Sleek Styling Kit
Warm, sturdy, and built to hold. It grips thick hair, messy buns, and everything in between—without slipping or snapping. The color’s soft but the hold is serious.
Big Effing Clip in S’more Love
Soft to the touch, easy to spot, and built to hold the little things—clips, gloss, keys—without looking bulky or overdesigned.
Teddy Pouch in Toasted
Holds without slipping, adds a soft glint, and keeps things neat without feeling stiff. Just enough detail to make hair look intentional, not overdone.
Hair Pin in Gold Tiara
Rich but light. Softens dry strands, smooths frizz, and makes hair easier to work with—without leaving it coated or heavy. Works fast, feels clean.
Dream Crème™
Smooths flyaways without stickiness, scent, or buildup. Glides on clean, works fast, and fits in your bag for touch-ups that don’t feel like effort.
Angelstick® Duo
Cherry Kiss adds a little color—bright, but not loud. It’s the kind of clip you reach for without thinking, and somehow it always works.
Big Effing Clip in Cherry Kiss
Warm without the bulk. Sugar Muffs hug your ears in soft faux shearling, with just a hint of shine from the star detail. Espresso Martini is deep, rich, and easy to wear—like your favorite winter coat, but for your ears.