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💄 2025’s Viral Beauty Must-Haves: The Makeup Everyone Is Obsessed With 💋
30
items A curated roundup of the hottest blushes, glosses, tints, and complexion boosters taking over 2025. From TikTok-famous glow products to cult-favorite essentials, these are the 30 beauty items dominating feeds, makeup bags, and GRWM routines everywher...
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This blush is famous for being extremely pigmented — a single dot goes a long way. It blends effortlessly and leaves a natural, healthy flush that lasts all day without fading.
Liquid Blush - 45 Products
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A TikTok favorite, this gloss delivers juicy shine without stickiness. It's packed with nourishing oils, leaving the lips feeling soft and plump.
Fat Oil Lip Drip Lip Gloss| NYX Professional Makeup
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Called the ultimate “glow booster,” this product gives a radiant, soft-focus finish like high-end filters. People love it as a primer, highlighter, or mixed with foundation.
Halo Glow Liquid Filter Complexion Booster
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This iconic shade adapts to your natural lip color, making it universally flattering. It gives a sheer berry tint that looks effortless and suits every skin tone.
Almost Lipstick in Black Honey | Glossy Lip Balm
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Known for its blendability and radiant finish, this blush gives a lifted, glowing look instantly. The cushion applicator makes it super easy to use.
Liquid Blush: Wands, Tints & Kits
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A gloss that looks glassy but feels like a lip balm. It's non-sticky, soothing, and packed with hydrating ingredients — the perfect everyday gloss.
ShineOn Lip Oil Jelly
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This lightweight gel creates a natural, lit-from-within glow. People love using it alone or under makeup for a healthy, dewy finish.
Saie Glowy Super Gel | All-Over Luminizer | Clean Highlighter
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A creamy contour that blends like butter into the skin. It sculpts the face softly without harsh lines, making it beginner-friendly.
Contouring - Makeup - 59 Products
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A luxurious lip oil that provides shine, moisture, and a subtle tint. It makes lips look plump and glossy without feeling heavy.
DIOR Addict Lip Glow Oil Color-Awakening Gloss | Dior US
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Loved for its ability to lengthen lashes dramatically. It delivers a clean, separated look with long-lasting lift.
Blackest Black Telescopic Lift Washable Mascara - L'Oréal
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This jelly tint is a viral hit because it gives vibrant color while being totally budge-proof. It feels cool on the skin and works for lips and cheeks.
Cooling Water Jelly Tint Blush + Lip Stain
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A drugstore best-seller known for its lengthening, voluminous effect. It reaches even the smallest lashes thanks to its flexible wand.
Blackest Black Lash Sensational Sky High Mascara - Maybelline
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This lip butter smells amazing and deeply hydrates lips. It leaves them smooth, soft, and with a subtle sheen.
Brazilian Kiss Cupuaçu Lip Butter - Hydrating
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Both makeup and skincare in one — it brightens, hydrates, and covers imperfections. It’s lightweight but still delivers impressive coverage.
Revealer Concealer
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People love it for its creamy texture and luminous finish that looks natural, not glittery. It melts into the skin effortlessly.
HOURGLASS - Linen Vanish Seamless Finish Foundation Stick
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A minimalist beauty favorite, this blush offers sheer, buildable color. It gives a dewy, natural finish perfect for everyday wear.
Flush Balm Cream Blush
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Known as one of the best glosses ever, it gives mega shine while smoothing the lips. The formula feels luxe and flattering on all lip shapes.
Gloss Bomb Universal Lip Luminizer
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A classic stain that gives a long-lasting, just-bitten flush. It’s lightweight, natural-looking, and perfect for no-makeup makeup.
Benetint Cheek & Lip Stain
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A K-beauty viral must-have known for its silky texture and unbelievable staying power. It dries to a soft matte that lasts for hours.
Peripera Ink the Velvet Lip Tint - High Pigment
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Full coverage with a natural finish — and includes SPF. It brightens, evens out the skin, and wears well all day.
Camo CC Cream SPF 30 - Color Correcting Cream
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This balm hydrates while giving a pretty wash of color. People love how comfortable, glossy, and easy it is to wear.
Afterglow Lip Balm
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Still one of the most iconic concealers for full coverage. It smooths, brightens, and stays put all day without creasing.
shape tape™ full-coverage concealer
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A lightweight gel-cream blush that blends seamlessly with fingers. It creates a natural, flushed look without streaks.
Cloud Paint
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This foundation went viral for its instant full coverage with just one swipe. It leaves skin looking smooth and flawless without feeling heavy.
KVD Beauty Good Apple Full-Coverage Cream Foundation
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This brow gel has extreme hold, keeping brows fluffed, lifted, and laminated all day. Great for achieving the trendy “soap brow” look.
Eyebrow Glue Instant Brow Styler | NYX Professional Makeup
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Clean, skin-loving foundation with a natural finish that looks like real skin. It offers great coverage while feeling lightweight.
triclone™ skin tech medium coverage foundation
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A creamy formula that blends easily and provides beautiful, natural contouring. Its stick format makes application super simple.
Match Stix Contour Skinstick — Amber
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A cult classic for smoothing skin and setting makeup without looking cakey. It blurs pores and keeps shine away.
Laura Mercier Translucent Loose Setting Powder
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Loved for brightening the under-eyes and creating a flawless, filtered finish. It sets makeup while giving an airbrushed effect.
EASY BAKE LOOSE POWDER Banana Bread
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This contour wand blends seamlessly and creates a natural-looking sculpt. The radiant formula lifts and shapes the face beautifully.
Hollywood Contour Wand - Light-medium - Liquid Contour