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Customer Loyalty Programs
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items I'm passionate about the intersection of project management and customer loyalty. Always looking for transformative solutions, I will share here my knowledge and Substack insights that can elevate your operational efficiency and deepen the connection...
The Psychology Behind Customer Loyalty | Understanding what truly drives customer loyalty goes far beyond implementing a points system or offering occasional discounts. To create a loyalty program that resonates deeply with your audience, you must fi...
The Psychology Behind Customer Loyalty
The Art of Building Customer Loyalty | Nowadays, small and medium-sized enterprises (SME) face the constant challenge of not just attracting customers, but also keeping them. A well-designed customer loyalty program can transform some of your casual ...
The Art of Building Customer Loyalty
Beyond Discounts: Innovative Strategies for Customer Loyalty Programs | Virtually every brand offers some form of loyalty program. Virtually every business faces the growing challenge of differentiation. While traditional discount-based programs rema...
Beyond Discounts: Innovative Strategies for Customer Loyalty Programs
Launching a customer loyalty program isn't merely following an industry trend - it's a strategic initiative with specific objectives that should align with your overall business strategy. Understanding the underlying purpose of your loyalty program s...
What is the WHY? Crafting Purposeful Customer Loyalty Programs
First 30 days checklist: Ensuring a successful loyalty program launch
Maria Hohenauer on Substack
Customer experience isn’t about how fast you reply—it’s about whether customers feel seen, heard, and valued. To put them back at the center, step into their shoes, listen without defensiveness, and align your organization around their needs. Metrics...
Putting the Customer Back in the Center of Customer Experience
Technology platforms for small business loyalty programs (a very short overview)
Maria Hohenauer on Substack
Three crucial questions to answer before building your loyalty program
Maria Hohenauer on Substack
The psychology of surprise and delight in loyalty programs
Maria Hohenauer on Substack
Exclusivity creates perceived value without discounting. Strategies worth implementing: limited-edition products available only to members members-only events or content "Secret menu" items or services special access or privileges (early shopping hou...
Maria Hohenauer on Substack
Experiential rewards that outperform discounts
Maria Hohenauer on Substack
Case study spotlight: How Apple creates loyalty without a formal points program
Maria Hohenauer on Substack
Three questions to define your loyalty program's purpose
Maria Hohenauer on Substack
The difference between transaction-based and emotional loyalty programs
Maria Hohenauer on Substack
Easter Eggs & Customer Loyalty: A Surprisingly Perfect Match
Maria Hohenauer on Substack
The AI Revolution in Marketing: How Today's Smartest CMOs Are Leveraging AI to Win
The AI Revolution in Marketing: How Today's Smartest CMOs Are Leveraging AI to Win
This is a long read, but totally worth it!
Marketing is the only recession indicator.