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Top serums for every tax bracket: 2025

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skincare does not have to cost you all your pretty pennies, this list is here to provide you with some knowledge of products in multiple tiers (because sometimes…. less is more). These are serums that you can add on to a basic cleanser, moisturizer/s...
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Drugstore/Affordable "every day use"

these will be the entry level products that will make trying new formulas and ingredients easier and more accessible if you don't know where to begin or how your skin will react. You could even trust the drugstore brands more because they are the one...

 
Marielle Crisostomo profile picture
La Roche-Posay Mela B3 Dark Spot Corrector Serum with Niacinamide is a first-of-its-kind discoloration serum to visibly correct persistent dark spots with long-lasting results.​ Key Ingredients:​ With Melasyl™, a new and exclusive ingredient, and 10%...
La Roche Posay Mela B3 Dark Spot Serum with Melasyl and 10% Niacinamide - 1 fl oz
 
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INKEY Tranexamic Acid Hyperpigmentation Serum is a lightweight formula that targets hyperpigmentation, uneven patches, and dark spots, visibly brightens the complexion, and leaves you with a more even-looking skin tone.
Tranexamic Acid Hyperpigmentation Serum - INKEY | Ulta Beauty
 
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Versed Stroke of Brilliance Skin Brightening Serum helps firm, hydrate, and strengthen skin for a radiant complexion. The facial serum combines vitamin C, licorice root, and niacinamide to help even skin tone and prevent hyperpigmentation , infused w...
Versed Brand Skin Care, Stroke of Brilliance Brightening Serum for Dull Skin and Aging Skin, 1 fl oz
 
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AMBI EVEN & CLEAR 20% VITAMIN C GLOW SERUM is a lightweight, fast absorbing serum that helps reduce the appearance of dark spots and discoloration. Formulated with 20% Vitamin C, Hyaluronic Acid, Licorice Root and other ingredients, this serum wi...
AMBI Even & Clear 20% Vitamin C Infused Face Glow Serum - 1 fl oz
 
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Each brightening serum capsule contains 20% pure vitamin C as a powerhouse antioxidant. Clinically tested vitamin C capsules brighten and improve skin radiance in just one week. Concentrated serum helps reduce the look of dark spots for a more even c...
Neutrogena Rapid Tone Repair Brightening Vitamin C Face Serum, 30 Count
 
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This product stands out because of the high concentration of vitamin c, anti oxidant-rich, and protective metal tube packaging. This is effective at evening skin tone and smoothing fine lines.
L'Oreal Paris Revitalift Derm Intensives Vitamin C Concentrate, Paraben Free, 1 OZ
 
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the pros of this product is that it can give you an instant glow, improved texture, and has a lightweight feel. But this does have a scent.
Yes To Grapefruit Brightening GlowBoosting Daily Exfoliating Tonic, Does Not Apply, 4 Fl Oz
 
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Target hyperpigmentation and uneven skin tone with Discoloration Correcting Serum from Good Molecules. Formulated with an advanced form of tranexamic acid to visibly improve the appearance of dark spots, acne scars, melasma, and sun damage.
1.0 oz Discoloration Correcting Serum - Good Molecules | Ulta Beauty
 
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RoC’s Multi Correxion®️ Revive + Glow Serum visibly brightens & tightens better than the #1 luxury Vitamin C serum.* This supercharged formula delivers instant luminosity, and in just 4 weeks, 100% had visibly firmer, more luminous skin, with vis...
RoC Brightening Anti-Aging Serum with Vitamin C for Dark Spots - 1.0 fl oz
 
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TruSkin's blend features Sodium Ascorbyl Phosphate (SAP), a gentler yet just as effective form of Vitamin C compared to commonly used Ascorbic Acid. SAP is highly stable and mimics skin’s natural pH levels, helping combat irritation. SAP also breaks ...
TruSkin Vitamin C Anti-Aging with Hyaluronic Acid Face Serum - 1 fl oz
 
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Maintain a bright, even-toned complexion with this Daily Brightening Serum from Good Molecules. Beta arbutin and hyaluronic acid go to work to gently brighten and promote a healthy, youthful complexion without irritation.
Daily Brightening Serum - Good Molecules | Ulta Beauty
 
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A concentrated serum with pure alpha arbutin and hyaluronic acid for more visibly even-toned skin.
Alpha Arbutin 2% + HA Hyperpigmentation Serum - The Ordinary | Sephora
 
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CeraVe Skin Renewing Vitamin C Face Serum has potent antioxidant L-Ascorbic acid (the purest form of vitamin C) that helps to make skin tone even and continuously brighten while helping to defend against free radicals, providing antioxidant benefits....
CeraVe Skin Renewing Vitamin C Serum - 1 fl oz
 
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This serum, for dry or oily skin, is formulated with powerful ingredients like Vitamin C, Vitamin B and Lactic Acid. Citrus-scented, soft, and ultra-lightweight, this formula can be worn under makeup and other skincare products like moisturizers or S...
Olay Vitamin C Serum - 1.3 fl oz
 
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The Ordinary's Multi-Antioxidant Radiance Serum is a daily antioxidant serum with 8 technologies that helps protect skin and boost radiance.
Multi-Antioxidant Radiance Serum with Vitamin C and Ginseng - The Ordinary | Ulta Beauty
 
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La Roche-Posay 12% Pure Vitamin C Anti-Aging Face Serum is an anti-aging serum that brightens and enhances radiance, hydrates, reduces the look of fine lines and wrinkles, and refines skin texture.
12% Pure Vitamin C Anti-Aging Face Serum - La Roche-Posay | Ulta Beauty

Mid-high/mid range tier

If you feel like you are trying everything in between, and nothing is giving what you want, these may be worth your time! Important notes***: price versus frequency, sometimes its better to use a mid strength serum consistently daily or every other d... 

 
Marielle Crisostomo profile picture
targeting dullness, uneven texture, and acne. - Saffron: A powerful antioxidant known for its ability to reduce the appearance of dark spots and prevent the signs of aging. - Lotus Flower: Helps reduce the appearance of hyperpigmentation & dark s...
Brightening Saffron Serum - Radiant Rani - RANAVAT | Sephora
 
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Clinically brighten and plump with every pump. This peach-powered, cushiony gel serum glides onto skin for an instant, glazed glow and antioxidant-rich hydration that lasts up to eight hours. It immediately plumps, refines the look of pores, and deli...
Peach Glaze Glow Niacinamide Serum with Vitamin C
 
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Peach & Lily's #1 bestseller Glass Skin Refining Serum visibly brightens, firms, hydrates, and calms. Clean, effective, silky, weightless formula. Did you know peach and lily have a sister drugstore priced brand if you want to save some coin at u...
1.35 oz Glass Skin Refining Serum - PEACH & LILY | Ulta Beauty
 
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This lightweight gel delivers a glow quickly and over time for a dewy complexion. Use as a hydrating, visibly brightening serum for all skin types before moisturizer, as a primer or highlighter in your makeup routine. This product is ophthalmologist-...
Watermelon Glow Niacinamide Dew Drops - Glow Recipe | Sephora
 
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Achieve a good-for-skin glow with belif's Super Drops Niacinamide and Vitamin C Golden Glow Serum. This skin-enriching Korean serum delivers buildable illumination, improves uneven skin tone over time, and boosts hydration for a 촉촉 (chok chok) effect...
Super Drops Niacinamide and Vitamin C Golden Glow Serum - belif | Ulta Beauty
 
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Clarins Bright Plus Brightening Vitamin C & Niacinamide Dark Spot Serum is an intensive face brightening serum - powered by Vitamin C, Niacinamide, and Clarins' Evenness Boosting Technology - targets dark spots, evens skin tone, boosts radiance, ...
Bright Plus Brightening Vitamin C & Niacinamide Dark Spot Serum - Clarins | Ulta Beauty
 
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Designed for fresh use. Drop the potent Vitamin C and Niacinamide ball into the liquid serum to activate a powerful brightening treatment that reduces visible dark spots, fine lines and evens skin tone. Plus, the serum’s non-tacky texture wears well ...
Brightamin Brightening Serum with Niacinamide and Vitamin C - Dr. Jart+ | Sephora
 
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Re-energize your skin with this visibly brightening face serum—the most concentrated product in the Sephora Collection Glow range. From the very first use, it visibly boosts radiance while protecting the skin from external factors. Day after day, it ...
Super Brightening Serum - SEPHORA COLLECTION | Sephora
 
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brightening and balancing for more radiant skin, professional grade and suitable for all skin types.
GOLDFADEN MD Brightening Elixir Serum .5oz
 
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Proprietary Vita-C (Vitamin C) Complex: Ensures stability and potency for brighter-looking skin. - Glycolic Acid: Removes dulling surface cells and helps vitamin C penetrate more effectively. - Phyto-Luminescent Extract: Transforms UV energy into a l...
Vitamin C Glycolic Brightening Serum - Murad | Sephora
 
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BeautyStat's Universal C Skin Refiner 20% Vitamin C Brightening Serum is an advanced serum with NEW firming peptides reduces wrinkles, while 20% stable L-Ascorbic acid targets dark spots. Enhanced with hyaluronic acid, ceramides and pomegranate stero...
Universal C Skin Refiner 20% Vitamin C Brightening Serum - BeautyStat Cosmetics | Ulta Beauty
 
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OLEHENRIKSEN Banana Bright 15% Vitamin C Dark Spot Serum is a potent multi-acid serum with 15% vitamin C, 5% PHAs, and hyaluronic acid to instantly brighten, visibly firm, plump skin with hydration, and reduce the appearance of dark spots, pores, and...
Banana Bright 15% Vitamin C Dark Spot Serum - OLEHENRIKSEN | Ulta Beauty
 
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A powerhouse dark spot serum boosted with a powerful blend of 70% organic green tangerine extract, 4% niacinamide, and 2% arbutin. Green tangerines are potent in antioxidants and have 10x more vitamin C than lemons, making them the perfect natural in...
Goodal Green Tangerine Vitamin C Dark Care Spot Care Serum for Sensitive Skin - 1.35 fl oz

Luxury/High end splurge tier

If your skin can handle higher strengths of skincare, and your budget can handle these prices, these are worth taking a look at! Important notes*** skin type: sensitive or reactive skin should favor lower strengths like niacinamide or lower concentra... 

 
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key ingedients are: 10% Tetrahexyldecyl ascorbate: an oil-soluble form of vitamin C that can better penetrate the skin’s epidermis. It helps combat free radicals, protecting the skin from harmful environmental aggressors, like UV rays and pollution ....
ALLIES OF SKIN 35% Vitamin C+ Perfecting Serum
 
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Tatcha's The Brightening Serum is a visibly brightening and firming serum with 12-hour time-release vitamin C and ferulic acid that targets hyperpigmentation and reduces the look of post-acne marks.
The Brightening Serum - TATCHA | Ulta Beauty
 
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Estée Lauder Perfectionist Pro Rapid Brightening Serum is powerful dark spot fighting serum that immediately boosts radiance, and hydrates for 48 hours - skin looks beautifully more even-toned and glowing.
1.7 oz Perfectionist Pro Rapid Brightening Serum - Estée Lauder | Ulta Beauty
 
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Powered by Smart Melanin™ Technology, niacinamide, amber algae, and vitamin C, this non-comedogenic serum visibly fades dark spots and post-acne marks by targeting only the dark spot without lightening overall skin tone. The non-sticky formula is gen...
Milk Marvel Dark Spot Serum with Niacinamide and Vitamin C - EADEM | Sephora
 
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The #1 dermatologist recommended vitamin C serum among medical aesthetic skincare brands, this daytime vitamin C serum for the face that delivers advanced environmental protection and clinically improves the 8 signs of aging, including the appearance...
Vitamin C & E Serum | Fine Lines & Wrinkles | SkinCeuticals