Benable — create shareable lists of things you recommend!
E.g., products you love, local businesses, travel recs - you can add anything to a Benable list!
Best Beauty Products of All Time
30
items the best beauty products. Some have stood the test of time. Some are newer formulas we feel sure will go the distance. Either way, these are our ride-or-dies. Our holy grails. Our forever favorites
This elusive French exfoliating toner has quietly held a place in the medicine cabinets of discerning types like Sofia Coppola for years. With a strong (some might say obnoxious) scent, its appearance in a routine seems to indicate that you are a bea...
Lotion P50 Exfoliator, 8.4 oz.
In 2018, Marianna Hewitt and Lauren Ireland launched their brand with just one product: the Jet Lag Mask. Within a week of launch, it rose to become the second best-selling face mask at Sephora. With its unique non-rinse formula, the mask makes skin ...
Jet Lag Mask - Summer Fridays | Sephora
This lip balm may have made Hailey Bieber a billionaire. The product’s high-shine finish and collaborations with brands like Krispy Kreme have given fans a “gotta collect them all” mentality. Now, Rhode balm and claw clips go together like peanut but...
peptide lip treatment unscented — Default Title
1
This silky moisturizer is cheekily named after the bum, but its fans—including Hilary Duff and Selena Gomez—delight in applying it all over. Its yummy signature scent, with notes of pistachio, almond, and vanilla, effectively kicked off the gourmand ...
Brazilian Bum Bum Visibly Firming Refillable Body Cream with Caffeine-Rich Guaraná - Sol de Janeiro | Ulta Beauty
This lavender-colored moisturizer was called “yummy” by Selena Gomez, and Meghan Markle even used it on her wedding day. It was originally inspired by makeup artist Mario Dedivanovic, who loved another Tatcha product called Luminous Dewy Skin Mist, a...
The Dewy Skin Cream Line-Plumping Moisturizer - TATCHA | Ulta Beauty
Nowadays, hyaluronic acid is a familiar moisturizing ingredient, but in the 1980s, Estée Lauder was one of the first brands to use it in their formulas, including this one. Designed to make skin look firmer, rested, and radiant, the "little brown bot...
Advanced Night Repair Multi-Recovery Complex Serum - Estée Lauder | Ulta Beauty
In 2016, Black Girl Sunscreen founder Shontay Lundy created a product that eliminates ingredients like oxybenzone, parabens, and silicones to create a glow-giving sunscreen without any lingering white residue. She used a couple thousand dollars of he...
Moisturizing Sunscreen Lotion SPF 30 - Black Girl Sunscreen | Ulta Beauty
If there’s one thing every dermatologist agrees on, it’s this: sunscreen by day, retinol by night. The latter is a science-backed staple for glowier, younger-looking skin. This version from Olay is a favorite of Jennifer Hudson (who partnered with th...
Olay Retinol 24 Night Face Moisturizer 1.7oz
First released in 2022, Tower 28’s face spray went viral after Bieber posted an Instagram Story about how the mist helped calm her skin following irritation from stress and travel. That sparked a spike in searches for “What is hypochlorous acid?” Now...
Tower 28 SOS Daily Rescue Facial Spray 4oz
This Korean beauty product launched stateside in 2017, and quickly became ubiquitous. Countless Reddit threads testify that the Laneige mask is the one product to use for impossibly soft lips, packed as it is with antioxidants, coconut oil, shea butt...
LANEIGE Lip Sleeping Mask with Vitamin C
If you’ve always wanted to replicate the feeling of splashing water like you’re in a face wash commercial, Neutrogena Hydro Boost is as close as you can get. It’s packed with hyaluronic acid and is both a drugstore treasure and a go-to for celeb make...
Hydro Boost Hyaluronic Acid Water Cream - Fragrance Free - Neutrogena | Ulta Beauty
This concealer, first developed in the ’80s, is a longtime favorite of makeup artists and celebs like Martha Stewart and Jennifer Aniston. Lucia Pieroni, the brand’s creative director, used to give away up to 100 sticks a year to her famous clients—a...
Clé de Peau Beauté Concealer SPF 27
Cetaphil is, more than anything else, gentle. When your skin flares up for any number of reasons, your dermatologist is likely to tell you to take things easy and use this cleanser. Originally developed in the 1940s by a Texan pharmacist as a way to ...
Cetaphil Daily Face Wash for Sensitive Skin
Vaseline moisturizes chapped lips, rehydrates dry skin, and heals minor cuts, of course—but it also works as a subtle highlighter or as a primer under perfume to extend the longevity of a scent. Aniston uses the jelly to help nourish her eyelashes, a...
Healing Jelly Stick - Vaseline | Ulta Beauty
Argan oil is well known these days as “liquid gold” for your hair—but the trend was kicked off with the launch of Moroccanoil’s Treatment Hair Oil, which took the world by storm in 2008. The formula isn’t fancy—it’s made with 100-percent pure argan o...
Moroccanoil Treatment Hair Oil Mist
Often seen on Reddit’s curly hair forums, this product has more than 12,000 five-star reviews on Amazon. Shea Moisture’s soufflé texture uses fair trade shea butter and glycerin to deeply hydrate curls and coils, plus neem oil to fight frizz without ...
SheaMoisture Curl Enhancing Cream 12oz
If you have bleached or otherwise chemically processed hair, then your hairstylist has probably mentioned Hair Perfector No.3. Bond-building hair products are trending, but the category started in 2014 with the introduction of Olaplex, one of the fir...
No.3 Hair Perfector Pre-Shampoo Strengthening and Reparative Hair Treatment - OLAPLEX | Ulta Beauty
The next best thing to a real sun-kissed glow is Chanel Les Beiges Bronzing Cream. A favorite of makeup artists such as Carolina Dalí-Trites and Katie Jane Hughes, it imparts a natural-looking touch of color, with just a hint of barely-there shimmer...
LES BEIGES Healthy Glow Bronzing Cream - CHANEL | Ulta Beauty
Clinique founder Carol Phillips, a former Vogue beauty editor, created this shade in 1971, balancing glossiness and sheerness to give an “almost lipstick-like” texture and look. The natural flush that Black Honey gave lips made it an instant hit—and ...
Almost Lipstick - Clinique
When Euphoria first aired, viewers were mesmerized by the embellished eye makeup, high ponies, and Y2K-inspired looks. But there was also something more subtle—the characters’ dewy, lit-from-within skin, which makeup artist Donni Davy achieved with t...
Chantecaille Future Skin Oil-Free Foundation
When Dior Lip Glow was released in 2008, it made waves in the beauty world thanks to its innovative pH-sensitive technology, which reacts with the wearer’s lips to create a flattering “custom” shade. In 2025, Lip Glow got a facelift, and it now comes...
Dior Addict Lip Glow - Hydrating pH Lip Balm| DIOR
This shade is best-known for being Taylor Swift’s red lip of choice (Pat McGrath was even featured in Swift’s “Bejeweled” music video), meaning it’s often sold out. Despite its Swiftie connection, Elson 4 is actually named after supermodel Karen Elso...
LiquiLUST™: Legendary Wear Matte Lipstick - PAT McGRATH LABS | Sephora
In the time that you’ve read this sentence, one of these lipsticks has most likely already been sold and applied onto the lips of someone who is marveling at how flattering it is. In her long career as a makeup artist, Charlotte Tilbury used to mix t...
Matte Revolution Lipstick - Charlotte Tilbury | Ulta Beauty
If you say “spice” around a beauty lover, they will know you are referencing not any sort of cabinet, but rather the legendary lip liner color worn by supermodels like Linda Evangelista. Before Kylie Jenner or Rhode, this flattering brown lip color b...
Lip Liner Pencil - MAC | Ulta Beauty
The blush craze of the past few years? That all started with Rare. The brand’s hyperpigmented liquid blush melts into skin with just one dot—something that TikTok users love demonstrating. The viral sensation is the highest-selling blush formula at S...
Soft Pinch Liquid Blush - Rare Beauty by Selena Gomez | Sephora
TikTok creators like Steph Hui love this brow gel for practically laminating their hair into place: She said that the product worked so well that she manages to “catfish” people into thinking that she has fluffy brows. The gel is syrupy but not stick...
Brow Freeze
In 2017, while fans were hoping to hear a new album from Rihanna, she instead launched a makeup line that catapulted her into a new role as a business mogul. Fenty Beauty’s launch featured an unprecedented 40 foundation shades—now 50—creating a “Fent...
Pro Filt'r Soft Matte Longwear Liquid Foundation - FENTY BEAUTY by Rihanna | Ulta Beauty
Some people might find it hard to believe that a $10 foundation can hold its own against prestige formulas, but the Maybelline Fit Me Matte and Poreless Foundation proves that luxury results don’t require luxury prices. A drugstore favorite of makeup...
Fit Me Matte + Poreless Liquid Foundation - Maybelline | Ulta Beauty
Celebs like Suni Lee have declared their love for this lip liner, which has a deceptively creamy texture with holding power that lasts for hours, even in water. The flattering color matches many people’s natural lips, working subtly to make them look...
Make Up For Ever Artist Color Eye, Lip & Brow Pencil
While infusing your makeup products with skin care ingredients is now standard practice, Glow Recipe was one of the first brands to combine highlighter with a serum for an unreal finish. The drops have taken TikTok by storm, with videos reaching 6 mi...
Glow Recipe Watermelon Niacinamide Dew Drops