You can only last 3 days without water and a few weeks without food, these essentials keep you going.
When the grid goes down, these keep you connected, lit, and powered up.
In an emergency, having the right supplies can mean the difference between minor injury and major danger.
Tools that work double (or triple) duty keep you alive when resources are scarce.
Exposure can kill faster than hunger, these keep you dry, warm, and protected.