Best Mascara for 2025

Advice about mascaras

A conditioning mascara with a formula that thickens, lengthens, and locks in curl for dramatic lashes with extreme volume.

Its 3D-printed brush is uniquely designed with a rounded shape, micro-bristles and a hollow core to wrap and stretch lashes in a single stroke.

See for yourself how lashes transform with Lash Sensational Sky High mascara. With an exclusive brush and formula made to deliver limitless length + volume, the result is Sky High lash impact from every angle.

For that voluptuous volume and length, for feathery soft lashes.

An endlessly buildable mascara that lengthens, defines, and volumizes for a natural-to-bold lash, with a clean, pigment-rich, and flake-free formula.

A lash-lifting mascara that targets and volumizes every single lash for instant lash lift, length, and fully fanned out volume with no clumps.

An innovative mascara that delivers buildable volume and intense black color in a lightweight, flexible formula that won’t clump or smudge.

A mascara that gives lashes instant and long-lasting volume, length, and lift with an exclusive "Load, Comb, and Lift" technology brush.

A formula where polymers create little tubes by sealing themselves around each individual lash

An award-winning, mega volumizing mascara for super-thick, ultra dramatic falsie-level lashes.

This mascara nourishes lashes while delivering volume and an eye-opening curl.

A couture mascara with an oversized brush and fragrance-free paraben-free formula for intense color and extreme volume with up to all-day wear.

This washable mascara delivers lasting bouncy lashes and defies clumps, smudges, and flakes. Its memory curl formula gives 24HR wear.

An award-winning clean mascara that goes above and beyond the expectations of any natural mascara. Buildable and flake-resistant, Limitless Lash Mascara lengthens, lifts, and separates with just the right amount of volume.

HOURGLASS Unlocked Instant Extensions Mascara is a high-impact, 100% vegan mascara that delivers the look of lash extensions in an instant.

An up to 24 hour flake-free, smudgeproof, long-wearing tubing mascara that is clinically shown to visibly volumize, lengthen, and curl.

Created for every lash type, this all-in-one mascara pairs a weightless, easy-to-build formula with a universal eye-hugging brush to lift, lengthen, curl, and volumize every lash from every angle.

Aquaflex® Technology: Conventionally used in haircare styling, this ingredient actively works to define curl using memory hold (it memorizes the wave of your lash) while leaving lashes touchably soft. Technology helps keep lashes humidity-proof, visi...

An Allure Best of Beauty winner.  A buildable mascara created with the ultimate formulation for a customized look—from classic to bold.

An award-winning mascara that's waterproof and smudgeproof for 24 hours

Precisely defined, denser-looking lashes that last all day—with just one sweep.

Infused with Jojoba Esters, Honest Beauty's award-winning, bestselling Extreme Length Mascara + Lash Primer is a cult classic for a reason: smooth black mascara delivers extreme length and sky high lift.

A smudge-proof, high-definition carbon-black tubing mascara that’s washable with warm water and lasts up to 16 hours​

“The look is not polite, it’s major! It’s dramatic, it’s directional. When I was testing Vast Lash, people quite often thought I was wearing eyelash extensions. It’s that good. It’s really going to elevate your look.” xVB

A biotin-infused, volumizing mascara that delivers beautifully separated lashes and major lash lift.

Kohl-pigmented Smokey Eye Mascara creates extra-bold, dramatic lashes

A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look.

Mascara boosts tiny bottom lashes. Smudge-resistant.

 ‘Your lashes look good’ than ‘your mascara looks good’.

An ultra-creamy, lengthening, and volumizing mascara that delivers voluminous definition for the dramatic look of false eyelashes.