Salon-quality nails at home—vibrant color that lasts.
(first one is the best🙈)
Nail Lacquer Nail Polish, Pinks - OPI | Ulta Beauty
Rihanna’s cult-favorite lip gloss returns in the highly requested ‘Lavender Savage’ shade. This sheer lavender gloss delivers a wet-look finish and features the Plump Job Complex with Ginger Root Oil and Capsicum for fuller-looking lips. Its signatur...
Tatcha’s iconic moisturizer, known for its rich, hydrating formula, is now available at Ulta Beauty. Infused with Japanese purple rice, hyaluronic acid, and botanical extracts, it imparts a dewy glow to the skin. The brand’s expansion into Ulta store...
The Dewy Skin Cream Rich Line-Plumping Moisturizer - Tatcha
This innovative, jelly-textured tint provides a refreshing burst of color to cheeks and lips. Its cooling sensation and buildable pigmentation make it a standout product. Milk Makeup’s launch at Ulta introduces this award-winning item to new customer...
Beyoncé’s hair care line, Cécred, has expanded into Ulta Beauty stores. The collection focuses on nourishing and strengthening hair, catering to diverse textures. Its debut at Ulta marks a significant milestone, offering fans access to these premium ...
Cécred | Hair Care For All Hair Types by Beyoncé Knowles-Carter
This hydrating, soft-matte liquid blush delivers a radiant, blurred finish. Enriched with niacinamide and pomegranate peel extract, it offers buildable color while caring for the skin. A recent addition to Ulta’s lineup, it’s perfect for achieving a ...
Blurring Serum Blush - Anastasia Beverly Hills
Oak Essentials, a clean luxury beauty brand, has expanded into over 250 Ulta Beauty stores nationwide. Their collection includes skincare, body care, bath, and fragrance products, all designed to provide a holistic self-care experience. 
All Skincare - Oak Essentials
I was honestly surprised by how quickly I noticed a difference with this set. My skin texture feels smoother, and fine lines around my mouth have softened a lot. It’s like having a mini facial routine at home. The cleanser is so gentle, but effective...
Redefine Regimen: An Anti-Aging Skincare Routine | Rodan + Fields®
Holy grail alert! I use this once a week and my hair feels like I just left the salon. It smells amazing, detangles super easily, and leaves my ends way less frizzy. Bonus points for the eco-friendly packaging too!