These are gifts all about pampering the person - once you reach 70 you love a bit of pampering, and a bit of relaxation - well who doesn't!
Jewelry makes a nice gift and if it is for a milestone birthday having it personalized is a nice touch.
They probably have a favourite hobby, so a gift with this in mind is a good idea.
A bit of tummy pampering with a gourmet gift basket.
Sometimes it's nice to get a bit soppy - these sentimental gifts will fit that bill.