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Top Beauty Picks at Ulta for 2025: Best-Selling Skincare, Makeup & Haircare
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items Discover the standout beauty products of 2025 at Ulta Beauty. From skincare essentials to makeup must-haves and haircare heroes, these top-rated items have garnered rave reviews and are trending across social media. Whether you're updating your routi...
With niacinamide's ability to even skin tone and gold particles adding a luxurious glow, this serum enhances your complexion while offering nourishing hydration. It’s a must-have for anyone looking to brighten dull skin and promote a healthy, luminou...
B-Goldi Bright Drops with Niacinamide - Drunk Elephant | Ulta Beauty
This serum is perfect for those who want to combat early signs of aging and maintain smooth, firm skin. The lightweight, non-greasy texture absorbs quickly, making it easy to incorporate into any skincare routine. Plus, the added peptides help to mai...
The 6 Peptide Skin Booster Serum - COSRX | Ulta Beauty
Ideal for anyone with dry or cracked lips, this lip treatment delivers intense moisture and restores softness. It’s perfect as a nighttime treatment or as a hydrating base under your favorite lip color. Say goodbye to rough, flaky lips and hello to s...
Citrus Sunshine Pout Preserve Hydrating Peptide Lip Treatment - OLEHENRIKSEN | Ulta Beauty
e.l.f. Cosmetics' Holy Hydration! Makeup Melting Cleansing Balm is a transformative cleanser that effortlessly dissolves makeup, sunscreen, and impurities. Infused with hyaluronic acid, ceramides, and peptides, it nourishes and hydrates the skin, lea...
2.0 oz Holy Hydration! Makeup Melting Cleansing Balm - e.l.f. Cosmetics | Ulta Beauty
This serum is perfect for those who want smooth, glowing skin with minimal effort. Its lightweight formula absorbs quickly, providing a boost of hydration while improving skin tone and texture. If you're looking for that glass-like glow, this is your...
1.35 oz Glass Skin Refining Serum - PEACH & LILY | Ulta Beauty
Get the best of both worlds with this lightweight, non-comedogenic serum that offers medium coverage with a luminous finish. Its blend of skincare ingredients also helps to improve skin texture, so you’ll look radiant while protecting your skin from ...
Skye ST.5 Super Serum Skin Tint SPF 40 - ILIA | Ulta Beauty
If you have dry or damaged hair, this mask is a game-changer. It’s ideal for weekly use to deeply hydrate and repair your hair, leaving it softer, shinier, and more manageable. It’s also free of sulfates, silicones, and parabens, making it suitable f...
8.0 oz Don't Despair, Repair! Deep Conditioning Hair Mask - Briogeo | Ulta Beauty
This moisturizer is perfect for those seeking a deeply hydrating cream that supports the skin's natural barrier. Its clean, nourishing ingredients make it a great choice for daily use, and its rich texture provides lasting moisture without clogging p...
Lala Retro Whipped Cream Moisturizer with Ceramides - Drunk Elephant | Ulta Beauty
This lip gloss is not only super hydrating but also gives you a rich, berry tint that’s flattering on all skin tones. With its smooth application and non-sticky texture, it’s the ideal lip product for anyone looking for a pop of color and moisture th...
Berry Thirsty Lip IV Hydrating Gloss Stain - NYX Professional Makeup | Ulta Beauty
Dior's Forever Skin Perfect 24H Multi-Use Foundation Stick offers buildable coverage with a natural matte finish that lasts up to 24 hours. Its lightweight, creamy texture glides on smoothly, providing a flawless complexion while remaining comfortabl...
0 N Neutral Forever Skin Perfect 24H Multi-Use Foundation Stick - Dior | Ulta Beauty