As someone who dyes her hair all the time I personally struggle choosing a color and which brand is the best.
I tend to bleach my hair before adding color, but I will write and recommendations if otherwise.
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I am such a big fan or iroiro it is such a long lasting product. This company seems to be better with shades of pink and red. I don’t recommend going to them for cooler shades
Iroiro purple 20 is such a beautiful purple. I personally prefer there purple 360 just because it does have more of a pop, but this purple is definitely dark toned, and still shines bright in the sun and has a beautiful fade.
This one is by far my favorite purple I have put in my hair and it last longest and is such a pretty fade once again iroiro is definitely on point with her purple and pink