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RARE BEAUTY BY SELENA GOMEZ
68
items Sections
3
Face Makeup Products
bodycare
ACCESORIES
Face Makeup Products
A weightless, long-lasting mini liquid blush that blends and builds beautifully for a soft, healthy flush
Beli Rare Beauty Soft Pinch Liquid Blush Mini (Limited Edition)
A viral bestseller for a reason. This weightless liquid blush delivers high-impact color with just one dot, blending seamlessly for a pinch-perfect flush that lasts up to 12 hours.
Beli Rare Beauty Soft Pinch Liquid Blush
A cushiony cream-to-powder blush that gives the dreamiest flush of color with a lasting, blurred matte finish
Soft Pinch Matte Bouncy Blush
A weightless, easy-to-blend liquid contour that defines and enhances your fave features for a naturally lifted look that lasts. Just dot, blend, and you’re done
Beli Rare Beauty Soft Pinch Liquid Contour
fave liquid highlighter fam is growing, with two NEW shades: Exhilarate (champagne gold) and Reveal (copper). Create an instantly dewy, buildable glow while nourishing skin so it looks on the bright side all day
Beli Rare Beauty Positive Light Liquid Luminizer
A super creamy, waterproof lip liner that glides on like a balm to define and shape lips with rich, stay-put color. Available in the same 11 made-to-match shades as Kind Words Matte Lipstick—including NEW shade Devoted.
Beli Rare Beauty Kind Words Matte Lip Liner
A super fine fragrance mist infused with biotin, niacinamide, and peach flower extract to revitalize your body and hair with uplifting notes of sparkling lemon zest, soft jasmine, and smooth cashmere wood.
Rare Beauty Find Comfort Body & Hair Fragrance Mist Reviews
An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.
Rare Beauty Positive Light Silky Touch Highlighter
Created for every lash type, this all-in-one mascara pairs a weightless, easy-to-build formula with a universal eye-hugging brush to lift, lengthen, curl, and volumize every lash from every angle.
Beli Rare Beauty Perfect Strokes Universal Volumizing Mascara
A lightweight, hydrating concealer that gives you buildable coverage where you need it while brightening skin with a radiant finis
Beli Rare Beauty Liquid Touch Brightening Concealer
A breakthrough bronzing stick that creates an instant sun-kissed glow and blends seamlessly for a second-skin finish—just swipe on, blend, and go!
Beli Rare Beauty Warm Wishes Effortless Bronzer Stick
An innovative lip jelly that transforms into a lightweight oil. Starts off glossy, then leaves lips tinted while gently plumping and staying comfortable—never sticky—all day.
Beli Rare Beauty Soft Pinch Tinted Lip Oil
This first-of-its-kind water-resistant blush combines pigments with a non-greasy blend of weightless
Stay Vulnerable Melting Blush | Water-Resistant Cream Blush
A flexible tinted moisturizer that goes on easy to instantly blur skin with glowy, light to medium coverage that stays put—all while hydrating and protecting skin from the sun
Beli Rare Beauty Positive Light Tinted Moisturizer SPF 20
Celebrate 5 radiant years of Selena’s iconic Rare album with bestselling Soft Pinch Liquid Blush in fan-fave Happy (cool pink) and new, set-exclusive Souvenir (deep tea rose)
Soft Pinch Liquid Blush Duo
Come alive with dewy, everyday looks that pop. Soft Pinch Liquid Blush in Worth (true rose) gives cheeks a lasting flush, while Soft Pinch Tinted Lip Oil in set-exclusive Beloved (soft burgundy) leaves lips looking soft and ful
Beli Rare Beauty Soft Pinch Mini Cheek & Lip Set (Limited Edition)
An innovative long-lasting foundation that combines the weightless feel of a serum with buildable medium coverage for truly breathable, layerable wear.
Beli Rare Beauty Liquid Touch Weightless Foundation
A breakthrough bronzing stick that creates an instant sun-kissed glow and blends seamlessly for a second-skin finish—just swipe on, blend, and go!
Beli Rare Beauty Warm Wishes Effortless Bronzer Stick
A flexible tinted moisturizer that goes on easy to instantly blur skin with glowy, light to medium coverage that stays put—all while hydrating and protecting skin from the su
Beli Rare Beauty Positive Light Tinted Moisturizer SPF 20
An ultra-fine, all-in-one face mist packed with skin-loving ingredients to hydrate, prime, set, and refresh for an uplifting glow-boost that lasts.
Beli Rare Beauty Always An Optimist 4-In-1 Mist
A cushiony gel primer that smooths away the look of pores and fine lines, boosts and extends makeup wear, and actually hydrates skin while fighting shine all day
Beli Rare Beauty Always An Optimist Pore Diffusing Primer
A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.
Beli Rare Beauty Always An Optimist Illuminating Primer
A silky, do-it-all setting powder to smooth, blur, and control shine for a soft natural finish and all-day comfort.
Beli Rare Beauty Always An Optimist Soft Radiance Setting Powder
A weightless, hydrating eye primer that smooths lids while prepping you for longer-lasting, amped-up color that won’t crease, fade, or smudge all day
Beli Rare Beauty Always An Optimist Weightless Eye Primer
A weightless tinted powder that does it all: instantly blurs, smooths, reduces shine, and sets makeup with a natural finish that stays true to you—and your skin. This talc-free formula gives a diffused cloud effect that lets radiance filter through, ...
Beli Rare Beauty True To Myself Tinted Pressed Finishing Powder
A long-lasting, waterproof pencil with a fine angled tip to create precise, hair-like strokes for the most natural-looking brows.
Beli Rare Beauty Brow Harmony Precision Pencil
A set of Selena’s latest faves for creating a classic smokey eye, featuring a full-size All of the Above Weightless Eyeshadow Stick in set-exclusive shade Perspective (deep golden olive), and a mini Perfect Strokes Universal Volumizing Mascara in Bla...
Selena's Essential Eye Duo
A super creamy, do-it-all eyeshadow stick that makes it easy to line, shade, smoke out, and highlight eyes all in one. Complete with a built-in sharpener.
Beli Rare Beauty All Of The Above Weightless Eyeshadow Stick
A universal weightless clear brow gel that shapes, lifts, and sets hairs in place with a flexible hold all day.
Beli Rare Beauty Brow Harmony Flexible Lifting Gel
An easy-glide, waterproof liquid eyeliner with up to 800 vegan bristles to lay down long-lasting, ultra-black lines with perfect precision every time.
Rare Beauty Prefect Strokes Matte Liquid Liner
An easy-glide, waterproof gel pencil that stays put all day—even on the waterline—with a built-in sharpener for max precision and glide every time
Beli Rare Beauty Perfect Strokes Longwear Gel Eyeliner
A set of Selena’s latest faves for creating a classic smokey eye, featuring a full-size All of the Above Weightless Eyeshadow Stick in set-exclusive shade Perspective (deep golden olive), and a mini Perfect Strokes Universal Volumizing Mascara in Bla...
Selena's Essential Eye Duo
An eyeshadow palette of seven rich, buttery shades in a range of long-lasting finishes, each inspired by our iconic Soft Pinch Liquid Blush collection.
Beli Rare Beauty Discovery Eyeshadow Palette - Give Yourself Grace
Like a lip mask in a gloss, this ultra shiny balm cushions lips with soft, nourishing color that’s all slick, no stick. Now in a NEW, limited-edition shade Nearly Petal
Beli Rare Beauty Stay Vulnerable Glossy Lip Balm
A buttery, pigment-rich, soft matte lipstick that hugs lips in pure comfort all day. Available in the same 11 made-to-match shades as Kind Words Matte Lip Liner —including NEW shade Devoted.
Beli Rare Beauty Kind Words Matte Lipstick
An air-whipped lip cream that hugs lips with rich, melted-in color and nourishing hydration that won’t weigh you down.
Beli Rare Beauty Lip Soufflé Matte Lip Cream
An air-whipped lip cream that hugs lips with rich, melted-in color and nourishing hydration that won’t weigh you down
Beli Rare Beauty Lip Soufflé Matte Lip Cream
A hydrating lip balm with a kiss of dewy, buildable color that looks and feels so good your lips will thank you.
With Gratitude Dewy Lip Balm
bodycare
A super fine fragrance mist that smells like soft cashmere and jasmine petals—now in a mini size! Infused with biotin, niacinamide, and peach flower extract, it instantly refreshes skin and softens hair without feeling sticky.
Beli Rare Beauty Find Comfort Body & Hair Fragrance Mist
Now in a mini size! With warm and cozy notes of soft cashmere and jasmine petals, this lightweight, nutrient-infused body lotion hydrates up to 24 hours while nourishing and softening skin for a healthy, renewed glow.
Beli Rare Beauty Find Comfort Hydrating Body Lotion
Now in a travel-ready size! This daily nourishing body wash hugs skin with warm and cozy notes of soft cashmere and jasmine petals while gently buffing with plant-derived konjac jelly.
Beli Rare Beauty Find Comfort Gentle Exfoliating Body Wash
Now in a new scent! With bright notes of juicy peach and fresh flower blossom, this super fine fragrance mist softens hair and leaves skin feeling nourished and moisturized.
Beli Rare Beauty Find Comfort Body & Hair Fragrance Mist
A rich, pudding-like body cream that renews skin with a refreshing burst of hydration, restoring bounce and radiance while wrapping you in a bright, peach-floral scent
Find Comfort Bouncy Body Cream - Awaken Confidence
A gift-worthy set of body care essentials, featuring a mini lightweight body lotion and a new, limited-edition travel fragrance spray, both in our fresh, uplifting Find Comfort scent.
Beli Rare Beauty Find Comfort Mini Lotion & Fragrance Set
A daily revitalizing body wash that hugs skin with uplifting notes of bright lemon zest, sweet jasmine, and warm cashmere wood while gently buffing with plant-derived konjac jell
Beli Rare Beauty Find Comfort Gentle Exfoliating Body Wash
A lightweight, nutrient-infused body lotion that hydrates up to 24 hours with a fresh, non-greasy feel, all while nourishing and softening skin for a healthy, renewed glow.
Beli Rare Beauty Find Comfort Hydrating Body Lotion
A super fine fragrance mist infused with biotin, niacinamide, and peach flower extract to revitalize your body and hair with uplifting notes of sparkling lemon zest, soft jasmine, and smooth cashmere wood.
Beli Rare Beauty Find Comfort Body & Hair Fragrance Mist
A lightweight, fast-absorbing hand cream packed with skin-loving ingredients to hydrate for up to 16 hours while nourishing and softening skin with a fresh, non-greasy feel
Beli Rare Beauty Find Comfort Hydrating Hand Cream
Find instant comfort in one click. This weightless, fast-absorbing gel has a soothing peppermint and lavender scent that helps you relax and refresh the senses on the spot
Find Comfort Stop & Soothe Aromatherapy Pen
A set with eight pairs of cooling undereye patches that hydrate, smooth, and revive skin for a refreshed look in minutes. The perfect prep step before makeup!
Beli Rare Beauty Find Comfort Hydrating Under Eye Patches
A lightweight, nutrient-infused body lotion with a pump to make dispensing a breeze. Hydrates up to 24 hours with a fresh, non-greasy feel, all while nourishing and softening skin for a healthy, renewed glow.
Beli Rare Beauty Find Comfort Hydrating Body Lotion
ACCESORIES
Introducing a fresh way to find comfort. Store your essentials—makeup and otherwise—in this puffy quilted bag, now in our signature Find Comfort mauve
Puffy Makeup Bag - Mauve
A large, slim travel-friendly clutch tinted in our signature Find Comfort mauve shade—perfect for organizing your essentials wherever you go
Find Comfort Tinted Clutch
A precise, dome-shaped powder brush with a soft, tapered tip that’s fluffy enough for all-over blending, yet firm enough for precise application
Beli Rare Beauty Always An Optimist Loose Powder Brush
Made of soft-touch velvet, this diamond-shaped powder puff pairs perfectly with our tinted pressed powder for smooth, seamless, and precise application. It includes an easy-to-clean sleeve for touch-ups on the go.
Beli Rare Beauty Soft Touch Powder Puff
Introducing a travel-friendly pouch to hold your True to Myself Tinted Pressed Finishing Powder and puff in one place! Available in our signature peach color
Powder Pouch
This 100-pack of blotting sheets gently absorbs excess oil while keeping makeup in place.
Blot & Glow Blotting Paper
A plush sponge with a diamond-shaped tip for precise application and customizable coverage
Liquid Touch Multi-Tasking Sponge
A foundation brush packed with soft, silky bristles that build, blend, and buff.
Beli Rare Beauty Liquid Touch Foundation Brush
A feathery soft blush brush that blends pigment-rich formulas with ease—ideal for applying liquids and creams for a soft, diffused finish.
Beli Rare Beauty Soft Pinch Liquid Blush Brush
A concealer brush with uniquely sculpted bristles and a pointed tip for precise coverage.
Beli Rare Beauty Liquid Touch Concealer Brush
A small, tapered precision brush that makes it easy to sweep on highlighter exactly where you want it.
Beli Rare Beauty Positive Light Precision Highlighter Brush
An eyeshadow brush for easy, all-over blending, with a unique dense, angled shape that mimics your fingertip for max control.
Beli Rare Beauty Stay Vulnerable All-Over Eye Shadow Brush
A puffy, protective nylon tote designed for your day to day, with a roomy interior and plenty of pockets for everything from your laptop to your water bottle.
Puffy Carryall Tote | Nylon Crossbody Tote Bag
A puffy, protective nylon tote designed for your day to day, with a roomy interior and plenty of pockets for everything from your laptop to your water bottle.
Shop Our Collection of Bags
A roomy, double-layered toiletry bag for organizing all your fave makeup and travel goodies (and then some) on the go now in our Find Comfort mauve.
Puffy Toiletry Bag - Mauve
Hold your hair up in style—this sturdy claw clip keeps strands up and out of your way with a sleek design that’s extra kind to your hair.
Find Comfort Claw Clip – Awaken Confidence
A joyful, vibrant scent—like juicy peaches and fresh flower blossoms—that makes you feel like the best version of you. With notes of sweet peach nectar, lush orange blossom, and creamy white sandalwood, this double-wick soy candle invites you to find...
Awaken Confidence Scented Candle