Dana Martinez

A curated lineup of local favorites that bring style, comfort, and great energy to the neighborhood. Every stop on this list has its own unique vibe

Everything you see here on this list are my favorite foods and are on my grocery list consistently. I hope you like and try them for yourself. Your family will thank you for these goodies.

Outfits built for cozy nights, chilly mornings, and stylish strolls

A one-stop cozy corner for everything I love about autumn — from crisp-day adventures and must-visit New Jersey spots, to my favorite coffee shop sips and Halloween costumes for adults & children.. If it feels like fall, you’ll find it here.

From first-day-of-school jitters to high school hallways, this list has the perfect backpacks for every age.

My full-face favorites—from juicy lips to bright eyes, snatched cheeks, and flawless finishes. These are my ride-or-dies for every face beat 💄

My skin needs a little bit of everything — moisture, balance, and care for dark circles and uneven texture. These are the products I trust to hydrate where I’m dry, control shine where I’m oily, and leave my skin feeling smooth, fresh, and healthy. Simple, effective, and made to help your skin feel its best.

Here are my favorite hair products. I have curly hair, sometimes frizz with dryness and I am always looking to improve my texture and maintain my hair. If you're looking to hydrate, define, protect, or style, my favs should help you. I hope you like them

From wristlets to zip-arounds, these wallets mean business. Big enough to hold your essentials, bold enough to hold attention.

Because your feet deserve fresh air and cute shoes. These picks are perfect for showing off that pedicure.

Whether you're layering your bed, cozying up your couch, or adding flair to your favorite chair, these throw pillows are the perfect blend of comfort and personality

A curated collection of stylish home decor that passes the vibe check—every time. Think cozy meets chic, with mood-setting pieces that bring personality, peace, and pop to your space. These finds help your aesthetic shine

Help your little ones stay safe and confident in the water with these kid-friendly swim essentials. From floatation devices to sun-protective gear, this list has everything parents need for peace of mind at the pool or beach.

Born & Raised in NJ. This list has my favorite spots around New Jersey that are totally worth the trip. Whether you're a local or just passing through, these places will change the way you see the Garden State

Craving something new or a familiar favorite? Discover my top picks for must-try restaurants, cozy cafes, hidden gems, and vibrant spots where every bite tells a story