As a rising beauty content creator, I’ve tested viral makeup trends and everyday staples to find what’s truly worth the hype. From TikTok-famous blushes to brushes I use daily, this list is packed with affordable and high-end must-haves that make you...
Sections
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Makeup Brushes I Swear By 🖌️
Viral TikTok Makeup Faves ✨
Flawless Base & Complexion Staples 💕
Glow & Highlight Favorites 🌟
Long-Lasting Lip Products 💄
Makeup Brushes I Swear By 🖌️
Love real techniques brushes. Best for seamless makeup.
Big Blends Energy Brush + Dual-Sided Puff Set
Have repurchased so many times over the years because I love how they perform. Flawless makeup application.
Everyday Essentials Makeup Brush & Sponge Set
These are the best soft brushes to emphasize your eye looks.
Everyday Eye Essentials Makeup Brush Set
Affordable makeup brush set that feels high-end and lasts for years.
Face Base Multiuse Makeup Brush Set
Love! Allure fav for a reason! Blends smooth not too rough on skin.
Miracle Complexion Makeup Blending Sponges
My favorite brush set for both everyday and glam looks.
Makeup Tool Set 49pcs
Viral TikTok Makeup Faves ✨
Very helpful for organization. Looks cute next to vanity.
Makeup Organization Cart
This foundation blends like a dream and is never cakey.
Mask Fit Red Cushion Full Coverage Foundation
This viral foundation blends seamlessly and gives me a no-filter finish.
Mask Fit Red Foundation
Lightweight foundation with full coverage. No filter needed.
Flawless Base Duo
My ride-or-die setting spray for a dewy, long-lasting finish.
Mask Fit Waterproof Setting Spray
Love the colors. Blend smooth and pigmented.
Olori 3 Eyeshadow Palette
Gives my brows snatched look with a micro-bladed effect.
iMethod 4D Brow Pen
Best tubing & volumizing mascara of 2025 Allure Best of Beauty Award.
Badi Lash Mascara
Smudge-proof eyeliner that went viral—and yes, it’s worth the hype.
Underlined Kajal Eyeliner
Flawless Base & Complexion Staples 💕
Creamy and easy to blend. Smooth application. Not cakey.
Glamlite Eye Bases
This concealer has insane coverage without creasing.
Main Match Concealer
Say goodbye to your pores and hello to blurred skin!
Hydro Grip Hydrating Makeup Primer
Primer that smooths pores and keeps makeup in place all day.
Hydro Grip Heroes Mini Makeup Primer & Setting Spray Duo
One of the best setting powders I tried, viral for a reason. Diminishes fine lines and sets makeup so nice. Has rice powder & vitamin E.
KimChi Chic Puff Puff Pass Set & Bake Powder
Setting powder that locks everything in without feeling cakey.
Glamlite Bake & Set Powder
Glow & Highlight Favorites 🌟
I love how this blush is affordable, blends smooth, pigmented, & has so many shade options.
Blushed Duo Blush
Juvias place knows what girls want when it comes to bronzers and blushes.
Blushed Cream Blush
The TikTok-famous blush that really does make your cheeks glow
Blushed Liquid Blush
Multi-use & same butter formula! Love!
Butter Glow & Go Multiuse Stick
Pigmented bronzers. Many shade options.
Bronzed Duo Bronzer
My ultimate favorite bronzer! Literally has been a staple in my routine for years because I can’t get over the smell and bronze payoff.
Murumuru Butter Bronzer
One of the best blushes I have ever bought. Love the pigmented color pay off and it smells amazing.
Murumuru Butter Blush
I love the shade range. This collection has everything you need, from a glowy base to shimmery eyes. Will have you smelling scrumptious.
Butter Holi-Fame Collection
Does exactly what it’s supposed to! Shifts to a custom pink shade — doubles as lip and cheek tint
Boss Balm: Black Color Changing Lip And Cheek Balm
Long-Lasting Lip Products 💄
Gloss that gives shine without being sticky.
Lassi Lips Staining Lip Oil
Smudge-proof lip stain that survives coffee and dinner dates.
Cheek & Lip Stain Bundle
TikTok-viral color-changing lip oil that hydrates, stains, and gives a glossy custom shade.
BossUp Color Changing Lip Oil + Lip Stain Compact Gloss
Hydrating gloss with gorgeous color payoff — lasts longer than most and gives that shiny luxe finish I love
