The high-street hero is stealing hearts with its new-season pieces. From fabulous dresses to chic striped jumpers, it's time to jump on the H&M bandwagon and secure your fashion-forward future.
The perfect slouchy jeans—and they come in a number of different colors too.
90s Baggy Regular Jeans
I love the low-rise version too.
90s Baggy Low Jeans
This polished jacket can look amazing with some loose denim. Add ballet flats or loafers for the ultimate Parisian outfit.
Bouclé Jacket
I can't believe how luxe this wrap coat is— and it's perfect for early autumn thanks to its shorter length.
Wool-Blend Coat
H&M's classic striped knitwear always sells out quickly, and this new jumper is no exception.
Mock Turtleneck Sweater
This is such a wise investment for all seasons.
Cotton Twill Trench Coat
How chic are these trousers? They're premium quality, too, so they will long be a go-to in your closet.
Dress Pants
Last year H&M released a jersey version of this dress that I couldn't get enough of—this satin version for AW23 feels even more elevated.
Draped Satin Dress
Imagine this dress with knee-high leather boots.
Draped Satin Dress
These sell out every year.
Wide-Cut Pants
I'm so into this cute set.
Glittery Textured-Knit Cardigan
Full skirts are a huge trend for this coming season.
Circle Skirt
Add this to jeans for a French-inspired look.
Textured-Weave Jacket
Another winning bouclé jacket.
Textured-Weave Blazer
This has sold out a number of times before.
Rib-Knit Dress
No one will believe this new-in dress isn't designer.
Smock-Topped Dress
So chic.
Fine-Knit Cardigan
You can bet I just added this to my basket.
Mock Turtleneck Knit Dress
These simple, affordable trousers are the key to making any outfit look put-together.
Ankle-Length Trousers
Another winning, affordable trench coat.
Double-Breasted Trenchcoat
A really useful addition to any wardrobe.
Long Sleeveless Dress
This looks so elevated.
Crêped Satin Blouse
Mary Jane heels are back in a big way.
Block-Heeled Mary Janes
Perfect for adding to dresses to transition them into autumn.
