Hydrate and maximize the delicate skin area around your eyes with natural ingredients like Jojoba and Vitamin E!
Holy Hydration! Eye Cream
Intensify color, increase wear time and reduce smudges.
Lock It Down Eyeshadow Primer
Ultra-silky eyeshadows look like a powder, but feel like a cream. Luminous, shimmery formula creates a gorgeous range of looks. Use dry for a shimmery, pigmented wash or wet for a more intense look.
Prism Eyeshadow Palette
18-pan neutral palette of matte, satin, and shimmer shades! $15
New Classics Eyeshadow Palette
🤩 Omgosh! Love this long-lasting liquid eyeshadow that shifts colours in the light for a metallic, multi-dimensional eye look. Don't you!? 4 colors available!
Duochrome Eyeshadow
🤩 I love this Sahara shade! I'd pair it with the Vintage Suede shadow stick! 3-in-1 cream eyeshadow, primer, and liner that delivers crease-resistant color and stay-put power.
No Budge Cream Eyeshadow
Liquid-to-powder eyeshadow with a diffused, soft-matte finish that delivers high-pigment, blendable and buildable color.
Liquid Velvet Eyeshadow
🤩 I love this Vintage Suede matte shade! Create an ideal look with this long-lasting cream metallic shade.
No Budge Shadow Stick
Super reflective gold eyeshadow that delivers smooth, rich gold shimmer pigment for that hyper-metallic look.
Glitzshow Eyeshadow Stick
Use the #1 liquid eyeliner in America to create an iconic winged cat eyes effect!
Liquid Eyeliner Pods
Liquid eyeliner pen with precision felt tip for lining with bold color. $7
H2O Waterproof Eyeliner Pen
Mega volumizing formula for full, bold, long lashes. $7
Lash It Loud Mascara
Lips.
Lipgloss, lipstick, lip liner + care
Leave on lip mask infused with castor seed oil and a berry scent!
Holy Hydration! Lip Mask
Honey Talks - This shade really speaks to me! I love the sheer tint of color and glossy shine that boosts lips' natural hues.
Glow Reviver Lip Oil
Scented, melting lip balm with high gloss shine! Ultra-glossy tinted lip oil that nourishes, hydrates and enhances your lips’ natural color in 9 shades!
Glow Reviver Lip Balm
🤩Omgosh, the shimmer! Personal favorite! Frosty pearlescent gold and vanilla scent, mmm. $10
O FACE Shimmer Lip Balm
3-in-1 lip plumper, gloss, and balm with a cooling tingle. Sheer color and shine in 8 shades!
Pout Clout Lip Plumping Gloss Pen
Define, shape, and enhance lips. Glides on smooth to shape and sculpt your lips with high-pigment color and a semi-matte finish.
Lip Liner Pencils
Grapefruit to deep black cherry, swipe your lips with a touch of color and shine.
Sheer Slick Lipstick
Long-lasting formula and richly pigmented bold blue red shade with satiny finish. Available in 20 sultry shades.
O FACE Satin Lipstick
Slick lips in 6 sheer colors and shine without the sticky feel! Vitamin-infused lip gloss with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator!
Lip Lacquer
Lip kit featuring 4 long-lasting Glossy Lip Stains in 2 fan-fave shades and 2 new, kit-exclusive shades!
Glossy Lip Stain Shades 4 Days Kit
Lip kit featuring 4 shades (with 2 exclusive to the kit) of NEW Glow Reviver Plumping Lip Oil for a sheer wash of ultra-glossy color with a plumping effect.
Glow Reviver Plumping Lip Oil Kit
Face.
Serve Face. Save $$$!
3-step travel size acne skincare routine; cleanser, resurfacing serum, and calming cream for oily and acne prone skin.
Blemish Control Basics Kit
Formulated with hyaluronic acid complex to hydrate skin. $4
Holy Hydration! Clean Freak Daily Cleanser Mini
Bi-phase liquid dissolves makeup while conditioning skin. $8
Holy Hydration! Makeup Remover
Clarify pores, help treat and prevent blackheads, calm skin, and even skin tone. $16
PLZ Clarify Facial Oil
Refine complexion, laminate the skin tone, shield, and protect with this elixir.
Vitamin C Face Serum
Liquid, Powder, & Setting Spray
Primer, Foundation & More
Grips makeup for long-lasting wear to minimize excess shine for a smooth finish! $5
Power Grip Matte Primer Mini
Conceal. Correct. Contour.
The Triple C
Crease-Resistant in 36 Shades.
Soft Glam Satin Concealer
Minimize the appearance of dark undereye tones.
Soft Glam Brightening Corrector
Medium coverage with a matte finish in 36 shades! $8
Soft Glam Satin Foundation
Cream makeup stick acts as an eyeshadow, blush, & lipstick with a hint of color!
Monochrome Makeup Stick
Voted Best Mass Brow Product by Influenster! Smudge proof with matte finish.
Lock On Liner & Brow Cream
Dual-ended precision brow pencil.
Instant Lift Brow Pencil
e.l.f. H&M Perfume Collection
3 products reimagined as eau de parfums!
New Arrival. Limited Edition. Vanilla, musk, and palo santo scent.
Camo Blend Nude Canvas
New Arrival. Limited Edition. Magnolia, vanilla, and amber scent.
Halo Glow Luminous Cloud
New Arrival. Limited Edition. Eucalyptus, cedarwood, and sea salts scent.
