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Must-Have Tools I Use Daily as a Solo Marketer & Designer!
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items All the online tools I use to run my business. It's a wide variety of resources, and I pretty much can't live without them!
Sections
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Resources I use for working on client projects
Resources I use to work with clients
Resources I use to run my business
Resources I use for working on client projects
Stock elements, writing tools, platforms, etc.
Affordable stock assets to build out designs.
Creative Fabrica - Stock Elements
SEO, content marketing, competitor research, PPC and social media marketing from just one platform.
Semrush - SEO Tool
This is a writing framework that I use every single time I have a project where I am responsible for the words.
StoryBrand - Framework to Clarify Your Message
I like this platform for its easy-of-entry for really small businesses. Costs are low and it still has the automation tools the more expensive platforms offer. Something else I love is that you can sign up for free and build a mini website, free! I u...
MailerLite - Email Marketing and Small Websites
So glad I found this! It's so much more affordable than the other paid stock sites. Sometimes I still need them, but Envato helps me build out fast vector assets from their huge offering.
Envato — Unlimited creative assets, all in one place.
My go-to when I need something I can't find from Envato. I like it better than iStock (which has these different plan levels that confuse me) and pack pricing is decent.
Shutterstock - Stock Assets
Love, loooove this simple color palette generator!
Coolors - The super fast color palettes generator!
Designs are getting a bit saturated with their overuse, but they are helpful to build websites with fast-loading, open-source fonts.
Google Fonts
I love that I can get a basic, open-source icon as a base to create branded options for clients. Or just use them in their simple form!
Material Symbols and Icons - Google Fonts
Resources I use to work with clients
From sales calls to project touchpoints and final delivery.
I'm very high touch with my clients and Zoom is a must-have!
Zoom - One platform to connect
I love the visual aspect of being able to quickly build a workflow to communicate clearly to clients.
whim·si·cal
Loom saves me HOURS of meetings! When an email is too much to type and I just need to show it, Loom is amazing. I use the Chrome extension and free plan which allows up to 25, 5-minute max videos.
Loom - Free screen recorder for Mac and PC
Resources I use to run my business
The resources I use to run, market, and learn new skills for my business.
Best cloud storage I found because I can use my Macbook's finder to browse files vs having to do it all via browser window.
pCloud - Cloud Storage
Laurel is the best kept secret is ads training. Learn her method for yourself or your clients.
Laurel Portie - Paid Ads Training
This is a series of 60 free daily videos that teach sooo many skills to move your business forward.
Business Made Simple Daily - Free Video Series
In-depth, on-demand courses to teach you how to grow your business with solid, modern strategies to use in any business. I am a certified StoryBrand Guide and access these courses often! You can get a free trial here: https://app.businessmadesimple.c...
Business Made Simple - On-demand Courses and Live Events
I've used this to manage invoices and expenses forever! It also does time tracking and has a lot of other features.
FreshBooks - Invoice Management and More
I have customers from all over the world and need to make sure my contracts are tight. I'm grateful Amy has created these for us! Use her checklist to see where the holes are in your business: artfulcontracts.com/a/2147517810/umyKMLTR
Artful Contracts - Legal resources for online business owners
There are others but I like Calendly's easy interface, Chrome extension, and ability to create one-off meetings (meaning they aren't on my regular schedule) and polls. OMG POLLS! You ask the 7 people who need to be in a meeting to vote on all the tim...
Calendly - Easy Scheduling
Let's not forget security hygiene here in our businesses. The chrome extension saves all your login credentials and I feel it's more secure than my computer's native password manager. There is a free version but when you upgrade (it's only like $1.50...
LastPass - #1 Password Manager & Vault App with Single-Sign On ...