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Beauty Buys I've loved for DECADES (and a few new faves)
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items Getting ready after 40 is all about products that actually deliver—skincare and makeup that flatter, last, and simplify your routine. This list is filled with my tried-and-true favorites: hydrating formulas, foolproof application, and shades that jus...
Sections
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Make Up
Skincare
Etc
Make Up
✨ Why This Lip Liner Stain is a Total Game-Changer ✨ 💋 All-day color – Get that effortless, “just-bitten” lip look with a stain that stays vibrant from morning coffee to happy hour. ✏️ Next-level precision – The blade-like applicator makes lining an...
Perfect Pout Lip Liner Stain (Better than peel off!)
✨ Why This Wet n Wild Blush Deserves a Spot in Your Makeup Bag ✨
🌸 Glow, but make it natural – This blush gives your skin a soft-focus, radiant finish that looks like it’s coming from within.
🎨 Customizable color – The buildable formula lets you ...
Icon Blush
✨ Why COVERGIRL Smoothers Foundation is a Classic Go-To ✨
☀️ Built-in sun protection – With SPF 20, this foundation helps shield your skin while keeping your base fresh and flawless.
💫 Lightweight, even coverage – Delivers a smooth, natural finish...
My Go-To for the last 25 years! AquaSmooth Compact Foundation with SPF 20 - Covers Fine Lines and Wrinkles
✨ Why COVERGIRL Remarkable Mascara is a Must-Have ✨
💦 Waterproof that works – Stays put through water, smudges, and long days, so your lashes look flawless no matter what.
👁️ Defined from root to tip – The precision brush separates and coats ever...
Small, but MIGHTY Professional Remarkable Mascara
✨ Why Color Icon Bronzer is a Glow Essential ✨
🌞 Year-round sun-kissed vibes – This gel-infused bronzer gives your skin that luminous, just-back-from-vacation glow without the sun damage.
💫 Hybrid texture = magic – Applies like a cream, sets like...
Color Icon Bronzer - For All Ages
✨ Why This Lipstick is a Total Must-Have ✨
💄 Cushiony comfort – Soft, hydrating formula that feels like a lip balm but delivers the color payoff of a bold lipstick.
🎨 Buildable coverage – Easily layer for medium to full coverage that applies smoo...
My FAVORITE 90s Vibes Lipstick in the shade: Teddy Bare
✨ Why This Concealer is a Total Glow-Up Essential ✨
👀 Full coverage, zero creasing – Hides dark circles, blemishes, and redness with a satin finish that lasts all day. No creasing, no cake face—just smooth perfection.
💧 Hydrating magic – Infused ...
THE Hydrating Concealer I Use Everyday bc I don't want to pay for Tarte
✨ Why Lash Sensational is a Forever Fave ✨
👁️ Full fan effect – This mascara takes your lashes from flat to fanned with a supple, separated look that feels weightless.
🌙 Bold + nourishing – In the Blackest Black shade (with a Midnight Black optio...
Use this on top of a "base" mascara for ULTIMATE volume and impact! (Been using for 15 years!)
✨ Why This Melting Lip Balm is Stealing Hearts ✨
💖 Cutest design ever – With a heart-shaped core, this balm isn’t just adorable—it’s packed with Vitamin E for next-level lip care.
🍇 Sheer berry tint – Adds the prettiest wash of deep berry color w...
Dupe for Black Honey
✨ Why The City Mini Palette is a Makeup Bag Essential ✨
👁️ Curated + compact – Six expertly chosen shades in one sleek mini palette, perfect for creating endless eye looks on the go.
🎨 Smooth, blendable color – Each shade melts onto lids for seam...
Over 40 Eyeshade for Cool Tones
✨ Why This e.l.f. Matte Nude Palette is a Total Essential ✨
👁️ 10 dreamy mattes – A perfectly curated collection of nude shades that let you create everything from subtle daytime looks to bold, defined eyes.
🎨 All-in-one versatility – Use as line...
Over 40 Eyeshadow Palette for Warm Tones
✨ Why This e.l.f. Brow Pencil is a Must-Have ✨
👁️ 2-in-1 perfection – Precision brow pencil on one end, spoolie on the other. Define, shape, and blend with one easy tool.
🎯 Feather-light strokes – Ultra-fine tip lets you fill in sparse areas with...
I've bought this brow pencil on repeat for 10 years!
✨ Why This Setting Spray is a Total Makeup Must-Have ✨
⏳ 16-hour staying power – One lightweight spritz locks your makeup from day to night—no touch-ups required.
💦 Sweat + water resistant – Keeps your look fresh with a natural finish that won’t b...
Hard Candy Look On Lock Setting Spray, Alcohol-Free, 16 HR Hold, Sweat Resistant, Longwear
✨ Why This Sonia Kashuk 10-Piece Brush Set is a Makeup Must-Have ✨
💄 All the tools you need – From flawless foundation to perfectly blended eyeshadow, this complete set has a brush for every step of your routine.
🌟 Pro-level application – Soft ny...
The ONLY Make Up Brushes You Need
I’m not the only one loving me some Wet n Wild. 80s babies unite!
We Need To Talk About This Wet ‘N Wild Blush—TikTok Is Obsessed
Skincare
✨ Why This 2-in-1 Acne Cleanser + Mask is a Skincare Game-Changer ✨
🧼 Two ways to clear skin – Use it daily as a cleanser to wash away dirt, oil, and impurities—or leave it on as a deep-cleansing clay mask for an extra acne-fighting boost.
💊 Brea...
Fighting Wrinkles AND Acne? Use this as a mask. 😘
✨ Why Neutrogena Hydro Boost SPF 50 is a Skincare Staple ✨
💧 Hydration powerhouse – This gel moisturizer with hyaluronic acid instantly quenches dry skin and keeps it soft, smooth, and plump all day long.
☀️ High SPF protection – Lightweight, non-...
Neutrogena Hydro Boost Hyaluronic Acid SPF 50 Face Moisturizer Lotion, Skin Care, 1.7 oz
✨ Why Erborian CC Red Correct is a Skincare-Meet-Makeup Essential ✨
🌿 Redness? Handled. – This green-to-beige color-correcting cream instantly cancels out redness and evens skin tone for a flawless, natural finish.
💧 Soothing + hydrating – Enrich...
Erborian CC Red Correct with Centella Asiatica 15ml
✨ Why eos Vanilla Cashmere Body Lotion is a Cozy-Skin Essential ✨
🍨 Sweet, cozy scent – Think whipped vanilla, soft musk, and a touch of caramel—like wrapping yourself in the warmest, dreamiest sweater.
💧 24-hour hydration – Packed with sustainab...
eos Shea Better Moisture Body Lotion - Vanilla Cashmere - 16 fl oz
Etc
✨ Why This Peachy Champagne Shimmer Oil is a Glow Goddess Must-Have ✨
🍑 Golden-pink radiance – Glaze your skin in a peachy champagne shimmer that flatters every skin tone, leaving you with a sunlit, radiant finish (no tint needed).
🌞 Summer-in-a-...
Shimmering Body Gel Oil Sunlit Glow, with Vanilla & Cocoa Butter
✨ Why These Red Oval Press-On Nails Are a Fall Must-Have ✨
💅 Salon nails in minutes – Get a flawless, natural-looking mani at home with press-on nails that apply in just minutes and last up to 14 days.
🍂 Fall-ready shades – From classic red to ri...
Magnetic Press On Nails, ‘Set Us Free’, Red, Short Oval, 28 Count
✨ Why This At-Home Gloss Treatment is a Total Hair Saver ✨
💇♀️ Salon shine, shower easy – No appointment needed! This in-shower gloss instantly boosts vibrancy, neutralizes brass, and keeps your bronde (dark blonde to light brown) color fresh betw...
Kristin Ess Hair Dye Gloss in Smokey Topaz for Medium Blonde Hair - 4 fl oz
✨ b.tan – Love at First Tan Self-Tanning Mousse ✨
💜 Fall in love with your glow – Exotic, steamy, and anything but ordinary, this violet-based self-tanner knocks out orange tones for the richest, warm dark tan you’ll ever have. No gimmicks, no “fak...
B.Tan Love at First Tan Self Tan Mousse, 6.7 fl oz
✨ b.tan – I Don’t Want Tan On My Hands Mitt ✨
🙌 No more cheeto hands – Keep your bronzed goddess vibes flawless with this super-soft mitt that applies self-tan evenly while protecting your palms.
💖 Easy to use – Just slip your hand in (yes, it’s ...
B.Tan I Don't Want Tan On My Hands Tanning Mitt Applicator, 1 Each