As an "Ulta-mate" rewards member, you have access to a massive catalog that seamlessly blends affordable drugstore gems with high-end luxury icons. To build a flawless face, many members start with the Tarte Shape Tape Concealer, a cult-favorite known for its unmatched coverage, or the Ulta Beauty HD Full Coverage Liquid Foundation for a smooth, camera-ready finish at a lower price point. For a pop of color, the Milani Baked Blush is a go-to drugstore staple that delivers a high-end luminous glow, while the Urban Decay All Nighter Setting Spray remains the gold standard for ensuring your hard work stays in place for up to 16 hours.