Bleaching isn’t something you wing—it’s chemistry. This section includes everything you need to lift safely and evenly, along with emergency color removers when things go south or you already have color in your hair. From developer and powder bleach to pre-treatments and color strippers, these are the tools that take you from “uh-oh” to “oh wow.”
Once you’ve lightened, brassiness is your arch nemesis. Whether you’re going for icy platinum, silvery smoke, or soft beige, this section has you covered. Here are the toners, purple shampoos, and post-dye treatments that lock in your perfect shade and keep it from fading into banana yellow or dull gray.
Let’s be honest—bleach will test your hair’s will to live. But with the right care, you can bounce back. This section includes deep conditioners, bond-repair masks, protein packs, and color-safe hydrators that restore shine, softness, and strength without weighing your hair down.
No more using a cereal bowl and your roommate’s makeup brush. This section is full of the essentials: applicator brushes, bowls, gloves, clips, and everything else that makes at-home bleaching or toning actually doable (and a lot less messy). If you’re gonna DIY it, do it right.