These are the underrated gems I’ve found from brands that seriously deserve more attention. If you’re looking to step outside the typical viral picks, these products perform beautifully and might just become your new favorites.
Sections
5
Base Products
Blush, Bronzer & Highlighter
Eyes & Brows
Lips
Other Underrated Picks
Base Products
These base products deserve way more love.
Sheer, dewy skin in a bottle—lightweight and natural.
Undone Beauty Unfoundation Light Coverage Glow Tint Foundation with ...
Drugstore foundation with a skin-like finish.
Neutrogena Healthy Skin Liquid Makeup Foundation
Hydrating and smooth, but barely talked about.
Hydrating Eye Serum Concealer
Skin-loving formula with a radiant glow.
Ivory Get Real Serum Foundation - FLOWER Beauty
Lightweight, budget-friendly, and surprisingly good.
la girl tinted foundation
Gives that “lit from within” look without being greasy.
Saie Glowy Super Gel | All-Over Luminizer | Clean Highlighter
Blush, Bronzer & Highlighter
These hidden gems add the perfect pop of color or glow without ever going viral.
Buildable, silky, and doesn’t clog pores.
Almay Blush High Pigment Powder Healthy Hue
Clean formula, soft pigment—perfect for daily wear.
Hot Flush Blush
Ultra-blendable and flattering on all skin tones.
Persona Cosmetics Blush
Cream and powder in one stackable trio.
KAJA Play Bento Butter Up 3-Color Blusher
Creamy, natural-looking blush that blends like a dream.
So Soft Blush
Smooth, refined glow—not glittery, just gorgeous.
Highlighter Powder Face Luminizer Makeup
A unique liquid blush that gives a juicy flush.
Freck Beauty CHEEKSLIME Lip & Cheek Tint
Gel stick bronzer that melts into the skin.
Undone Beauty Water Bronzer Stick - Coconut
Eyes & Brows
Underrated eye products that perform just as well (if not better) than hyped-up picks.
Clean formula, great shade range, and precise shape.
Brow Pop
Creamy pencil that works for lips, eyes, and cheeks.
OneLiner Multi-Liner for Lips, Eyes, Cheeks
Easy winged liner tool nobody talks about.
Lottie London Stamp Liner
Super sparkly shadows with intense payoff.
FLOWER BEAUTY Chrome Crush Pressed Pigments
Seriously underrated formula for big lashes.
Boost Juice Dual-Ended Lash Primer & Colored Mascara
Clean, refillable shadows with fun packaging and high pigment.
Pretty Shady | Creamy Pressed Pigment Eyeshadow and Highlighter
Affordable and effortless brow shaping.
Uni-Brow Universal Shade Eyebrow Pencil
Lips
Quietly amazing lip products that hydrate, tint, or shine
Juicy hydration and high shine—under $5.
Essence Cranberry Lip Oil
Nourishing and sleek, but low-key.
Speak Love Clean Lip Gloss with Vitamin E - LYS Beauty
Bold pigment, luxe feel, and a powerful shade range.
