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Best Sellers Under $25

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My own shortlist of reliable under-$25 finds - the everyday skincare, makeup, and one or two non-beauty staples I actually repurchase. I tend to grab these for myself and for quick gifts, so they're split into a skincare-and-essentials side and the c...
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Skincare & Everyday Essentials

Staple skincare that keeps my skin calm and hydrated - a gentle cleanser, a lightweight gel moisturizer, and a serum I reach for when my T-zone gets oily between braiding clients. Tossed in a dependable pair of crew socks I re-order when they finally...

 
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I keep this serum on my bathroom counter because it tones down the shine on my nose and cheeks without drying me out - helpful after long days under salon lights.
1.0 oz Niacinamide 10% + Zinc 1% Serum for Oily Skin
 
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An 8-pack of crew socks that actually lasts through my work week - I'd rather buy them once and replace them than chase single replacements.
PUMA Men's Crew Sock, 8-pair
 
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I use this to wash my face after dusty days outside the salon - it's gentle enough it doesn't leave my skin tight or red by the end of the day.
8.0 oz Hydrating Facial Cleanser - CeraVe
 
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A lightweight gel moisturizer that soaks in fast - I like it because it doesn't pill when I layer my sunscreen and makeup over it before heading out.
Hydro Boost Hyaluronic Acid Water Gel Moisturizer

Drugstore Makeup I Wear Repeatedly

Cheerful, affordable face products - mascara, glowy tint, glossy lips, and a blendable base I repurchase when I need a quick face at the salon or with the kids.

 
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A cheap mascara that actually gives me length without the clumps - I grab this when I want my lashes to show up for a photoshoot or a night out.
Very Black Lash Sensational Mascara - Maybelline
 
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A dewy liquid tint I dab on my cheekbones and let it melt in - it gives me that lit-from-within look without the heavy foundation feel.
e.l.f. Cosmetics - 8.5 Rich Halo Glow Liquid Filter
 
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A non-sticky gloss that keeps my lips shiny all day without tugging them - my quick grab between appointments when I just want a little shine.
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss
 
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A drugstore foundation whose shade range actually matched me the first try - I reached for it when I wanted an even base without spending on a counter brand.
L'Oréal Paris True Match Super-Blendable Foundation