A weightless, long-lasting liquid blush that blends and builds beautifully for a soft, healthy flush. Available in matte and dewy finishes.
Soft Pinch Liquid Blush
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A silky, second-skin liquid highlighter that creates a lasting, soft, and luminous finish.
Positive Light Liquid Luminizer Highlight
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A breakthrough, mistake-proof, liquid-like cream blush that melts into a second skin for the most natural-looking wash of soft-focus color.
Stay Vulnerable Melting Cream Blush
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A breakthrough bronzing stick for a quick and visible sunkissed glow with a smooth, seamless, second-skin finish—just swipe on, blend, and go.
Warm Wishes Effortless Bronzer Sticks
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A super-lightweight liquid that visibly brightens, hydrates, and awakens under eyes with sheer, flexible coverage—for a fresh look in a flash.
Positive Light Under Eye Brightener
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An innovative breathable foundation that combines the weightless feel of a serum with buildable medium coverage for truly layerable wear.
Liquid Touch Weightless Foundation
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A lightweight, hydrating concealer with cake-free, medium-to-full coverage that lasts while brightening skin with a radiant finish.
Liquid Touch Brightening Concealer
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What it is: An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.
Positive Light Silky Touch Highlighter
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A hydrating, nourishing balm with a buildable, light-to-medium dose of color and a natural dewy finish.
With Gratitude Dewy Lip Balm - Rare Beauty by Selena Gomez | Sephora
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 A universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.
Perfect Strokes Universal Volumizing Mascara
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 A super creamy, waterproof lip liner that glides on like a balm to define lips—in the same 10 rich, made-to-match shades as the Kind Words Matte Lipstick.
Kind Words Lip Liner
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A weightless air-whipped lip cream that hugs lips with rich color and nourishing hydration that gives a soft velvety matte finish.
A hydrating, non-sticky, long-lasting lip gloss that cushions lips all day with soft, nourishing color and shine.
Stay Vulnerable Glossy Lip Balm
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 A buttery, pigment-rich, soft matte lipstick, available in a range of wearable shades, that hugs lips in pure comfort all day.
Kind Words Matte Lipstick
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A hydrating, cushiony gel primer that blurs the look of pores and fine lines, boosts and extends makeup wear, and helps fight shine all day.
Pore Diffusing Primer - Always an Optimist Collection
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 An easy-glide, waterproof liquid eyeliner with up to 800 vegan bristles to lay down long-lasting, ultra-black lines with perfect precision every time
Perfect Strokes Matte Liquid Liner
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 An ultrafine, glow-boosting mist that hydrates, primes, sets, and refreshes skin.
Always An Optimist 4-in-1 Prime & Set Mist
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A weightless, silicone-free, gel primer enriched with ultra-fine pearls for a lit-from-within glow.
Illuminating Primer- Always An Optimist Collection
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 A weightless, liquid-to-powder eyeshadow that blends seamlessly for a quick, buildable wash of long-lasting, waterproof, crease-resistant color.
Stay Vulnerable Liquid Eyeshadow
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A weightless, hydrating eye primer that smooths lids while prepping for longer-lasting, amped-up color that won’t crease, fade, or smudge.
Weightless Eyeshadow Primer- Always An Optimist Collection
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 A pack of 100 linen-blend oil-absorbing sheets made to refill the Blot & Glow Touch-Up Kit for mess-free, stress-free touch-ups.
Blot & Glow Blotting Paper Refill
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A waterproof brow putty that softly shapes and fills in brows for a natural, mistake-proof look that lasts.