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Recommendations for Podcasters

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For those wishing to start a podcast, or if you're new to podcasting, this is for you!  My recommendations for podcasting hardware, applications, and more!
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Hardware Equipment

Over the years of running my podcast, I used so many different types of hardware.  While some of these I no longer use (like the Zoom H4N), I still recommend them because they're high-quality tools that will take your podcast to the next level.  

 
Aubrey Johnson profile picture
Rode Mics are not only good mics, but awesome ESPECIALLY for podcasting.
Amazon.com: Rode Xlr Microphone
 
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The Rode mixer cut my Podcast editing to a fraction of the time!
RØDECaster Pro 8-Channel Mixer
 
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This is an AWESOME portable tool for creating quality audio via on-location recording!  Comes with built-in XLR Mic inputs!
H4n Pro Audio Recorder | Buy Now - ZOOM

Hosting Platforms

I sort of “progressed” through each of these platforms when I started my podcast.  I'm currently with RSS (and will stay with them), but I wanted to include the others because I don't think there's any one BEST platform.  Its more about what platform is best for the podcaster, based on where they are on their podcasting journey. 

 
Aubrey Johnson profile picture
A GREAT platform for someone new to the world of podcasting.  An entirely free platform, Anchor offers show distribution, analytics, Advertising revenue space, and more - all for free.
Anchor - Medium
 
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One of the longest running, more popular hosting platforms, everyone in the podcast circles are familiar with Libsyn. Libsyn is when the podcaster is getting more serious about their show, wanting more detailed analytics, reporting functions,
Libsyn
 
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Recognized as one of the best hosting platforms, RSS has stepped up their game with more detailed analytics, transcriptions, and more.  Sure, they charge a monthly fee, but if you're getting serious about your podcast, and want to know who's listening to your show and from where, RSS has it all.
Podcast Hosting Made Easy - Start a Podcast Today | RSS.com

Content Repurposing

I learned early on in podcasting that its important to work SMARTER, no harder.  With so many different social media platforms, and so many different ways content can be consumed, 

 
Aubrey Johnson profile picture
Great for making “wave pattern” video files for podcast trailers or promos
Headliner.app
 
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Opus is great for making short form videos from full-recorded podcast episodes
OpusClip: #1 AI video clipping

Editing Tools

Ah, editing - that meticulous task that makes good podcasts great.  I'm not a believer in using editing tools that are popular.  I think the right editing tools are those that are intuitive for me, and suitable for how I record my raw footage (e.g. right format, etc…).

 
Aubrey Johnson profile picture
Very intuitive editing tool for video-recorded podcasts.  Easily add intro/outros, sound effects and transitions for a polished video podcast episode.
iMovie - Apple
 
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The absolute BEST free audio editor with the most features!  Available for PC or MAC!
Audacity
 
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You have to be a little more tech-savvy to learn and use this one, but your finished product will definitely sound as if it were produced by a studio engineer!
Pro Tools - Music Software - Avid

Merchandise

You know, I wrestled with what to do with merch, meaning whether or not I should sell it.  I decided what's more important is to spread the word, and offer merch as “freebies” to broaden the visibility of my podcast.  So I offer them as freebies, BUT - only to those who reach out to me unsolicited and provide feedback (positive or negative) about my show.  For those that give me feedback, I send them one of these merch items and ask them to tell their family and friends about the show.

 
Aubrey Johnson profile picture
If you're considering adding Merch for your podcast, unless it costs a TON to make, just use them for promoting your show, and GIVE THEM AWAY at festivals, conferences, and more.
Podcast Coffee Mug
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Since my podcast is about reflecting on past live experiences, I thought I would include a journal as part of my Merch give-away.
Podcast Journal.
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Keychains are handy, and not expensive.
Amazon.com: Keychain
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The Road To Rediscovery pen, with embossed web address.
The Merch Pen
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Laying upon the podcast pen, this wristband is stylish, comfortable, and neutral in color, to accompany virtually any color outfit.
Podcast Wristband
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