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Drugstore Dupes for Luxury Skincare
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Kuroro
The prestige formula's more expensive, but not always more effective. Here's what to buy instead
Sections
2
 
Serum Dupes
 
Moisturizer & Sunscreen Dupes

Serum Dupes

The treatments that do the expensive version's job for a fraction of the price

 
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Does the hydration-boost job without the luxury price creeping in
Holy Hydration! Triple Bounce Serum - e.l.f. Cosmetics
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Brightening without needing to justify the splurge
The Inkey List Vitamin C Serum
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Drugstore shelf, but the brightening results keep it in repeat-buy territory
Olay Regenerist Vitamin C Serum
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Multi-peptide formula that mimics what pricier 'anti-aging' serums charge triple for
The Ordinary Buffet
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Calms redness the way pricier soothing serums promise to
Versed Doctor's Visit Redness Relief Serum
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Simple formula that holds its own against three-digit vitamin C treatments
La Roche-Posay Pure Vitamin C10 Serum
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Does the same core job for a fraction of the price
The Ordinary Niacinamide 10% + Zinc 1%
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Similar brightening effect without the three-digit price tag
Naturium Vitamin C Complex Serum
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Gentle entry point that mimics pricier formulas
The Inkey List Retinol Serum
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Same hydration boost, a tenth of the cost
Good Molecules Hyaluronic Acid Serum
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Moisturizer & Sunscreen Dupes

Everyday basics that match the luxury formula logic without the luxury markup

 
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The firming-cream effect without the department-store markup
Olay Regenerist Micro-Sculpting Cream
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Gives the same glow-boost luxury creams charge extra for
e.l.f. Halo Glow Moisturizer
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Barrier repair that mirrors pricier sensitive-skin creams
Aveeno Calm + Restore Moisturizer
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Mineral formula that matches luxury sunscreen simplicity, minus the price
Coppertone Pure & Simple Kid's Sunscreen Spray - SPF 50
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Proof that a $10 sunscreen can still feel premium going on
Equate Beauty Ultra Sheer Sunscreen
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Moisturizer + SPF combo that luxury brands sell as a '2-in-1 innovation' for way more
CeraVe AM Facial Moisturizing Lotion SPF 30
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The ceramide formula prestige brands charge triple for
CeraVe Moisturizing Cream
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Same lightweight hydration, drugstore price
Neutrogena Hydro Boost Water Gel
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Simple formula that mirrors pricier sensitive-skin picks
Vanicream Daily Facial Moisturizer
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No white cast, without the luxury markup
Black Girl Sunscreen
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