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Tools I’d Actually Keep Around
25
items A few tools I like having around when I need to get things done, organize my thoughts, or make work feel a little less messy. Some I use often, some I’m still exploring but they’re all worth keeping in mind.
Sections
5
AI Tools I’d Actually Keep Around Keep Around
Tools I’d Learn for Data & Analytics
Digital Marketing Tools I’d Bookmark
Social Media Tools That Make Life Easier
Project Management Tools I’d Actually Use
AI Tools I’d Actually Keep Around Keep Around
I’m not trying to use AI for absolutely everything. These are just a few tools I’d keep around for brainstorming, research, writing, organizing ideas, and getting through the occasional task that would otherwise take much longer.
I’d probably reach for this first when I have a messy idea and need help turning it into something I can actually work with. Its Writing, research, brainstorming, planning
ChatGPT
I like having another option when I’m working with longer pieces of writing or trying to think through something in a little more depth. Like have an company
Claude
This is one I’d naturally try when I’m already working inside Google’s ecosystem and want a little help getting started.
Gemini – Your AI assistant from Google
I don’t just want an answer, but want to see where the information came from and explore the topic a little further.
Perplexity Pro
I like having one place where ideas, notes, projects and random thoughts can live without being scattered across five different apps.
Notion
Tools I’d Learn for Data & Analytics
I’ve always found data more useful when it actually helps answer a question. These are some of the tools I’d look at for learning how to organize information, spot patterns, build dashboards, and make sense of what the numbers are actually saying.
Not the most glamorous tool on the list, but honestly one I’d still want to know well. There’s a lot you can do with Excel before you need anything more complicated.
Microsoft Excel | Free Online Spreadsheets Software
I like Sheets for anything that needs to be shared or updated with other people. It makes collaborative work feel much less complicated.
Google Sheets - App Store
This is one I’d explore once spreadsheets start feeling a little too limited and I want to turn data into something easier to actually look at.
Power BI - Data Visualization | Microsoft Power Platform
I like the visual side of Tableau. Good data is useful, but making it understandable to someone who doesn’t live in spreadsheets is a skill on its own.
Tableau
A useful one to know if you’re working with marketing or website data and want something more visual than a spreadsheet.
Looker Studio and Reporting
Digital Marketing Tools I’d Bookmark
There are so many marketing tools that it’s easy to end up with more subscriptions than actual work. These are the ones I’d keep in mind for understanding audiences, checking performance, finding opportunities, and keeping the marketing side of a bus...
I like having actual numbers to look at instead of guessing whether something is working. It’s especially useful once you start asking what people do after they arrive.
Introducing the new Google Analytics
I’d use this when I want to dig into search, competitors, keywords, or content ideas rather than just posting and hoping someone finds them.
Semrush
A good one to have in mind when the question is less “what should I post?” and more “what are people actually searching for?”
Ahrefs—AI Marketing Platform Powered by Big Data
I like the idea of having marketing, customer information and sales activity connected instead of living in completely separate places.
HubSpot
Email is still one of those things I wouldn’t ignore. Mailchimp is a fairly approachable place to start if I wanted to understand newsletters and email campaigns.
Mailchimp
Social Media Tools That Make Life Easier
Social media can easily turn into a full-time job by itself. These are a few tools I’d use to make planning, scheduling, creating, and checking content a little less chaotic without trying to automate every human part of it.
Probably one of the first tools I’d open when I need something to look decent without spending hours designing it from scratch. Best for: Social graphics, presentations, content
Canva
I like scheduling content ahead of time, especially when I know I’ll forget about it once the week gets busy. Best for: Scheduling, content planning
Buffer
Useful when I want to see content planning and performance together rather than jumping between different dashboards. Best for: Scheduling, analytics, social management
METRICOOL Social Media Management Tool
I like the visual planning side of Later, especially when the overall look of a feed actually matters. Best for: Instagram, visual planning, scheduling
Later
I’d probably look at this when managing several accounts or platforms starts becoming too much to keep track of manually. Best for: Social media management, scheduling, reporting
Hootsuite
Project Management Tools I’d Actually Use
I don’t think project management needs to mean having 17 tabs open and a complicated system nobody remembers to update. These are tools I’d consider when I need to keep tasks, deadlines, ideas, and people moving in roughly the same direction.
I like Notion because it can be as simple or as detailed as I need it to be. It works nicely for everything from a basic task list to a whole project workspace. Best for: Project planning, documentation, knowledge management
Notion
This is one I’d choose when there are enough moving parts that a simple to-do list starts becoming difficult to follow. Best for: Team projects, deadlines, workflows
Asana
I like the idea of having tasks, documents, goals and project details in one place, especially when a project starts getting bigger.
ClickUp™
Sometimes I really don’t need a complicated system. Trello’s simple boards make it easy to see what needs doing and what’s already moving.
Trello
I’d look at this when a project involves more people, more deadlines, and more things that need to be visible at the same time. Best for: Team workflows, operations, project tracking
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