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If You Loved the Nike Story: 15 Founder Books to Read After Shoe Dog

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If you loved the story of how Nike started in Shoe Dog, this list is for you. I put together 15 founder stories and business memoirs with the same mix of risk, hustle and close calls, starting with Shoe Dog itself. Some links are affiliate links, so ...
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Founder memoirs closest to Shoe Dog

Stories told by the people who built the company from nothing. Start here.

 
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The one that started this list. Nike's founder tells how it all began with a small shoe business and very little money.
Shoe Dog: A Memoir by the Creator of Nike
 
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Netflix's co-founder on how it started, mistakes included. Great if you liked the honest, messy parts of Shoe Dog.
That Will Never Work: Birth of Netflix
 
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The Home Depot founders tell their own story. A straight-talking read about taking a big risk on a new idea.
Built from Scratch: How The Home Depot Grew
 
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Ray Kroc's story of building McDonald's. A classic for readers who like to see how a business really got built.
GRINDING IT OUT
 
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Short and quick to read. The CD Baby founder is upfront about what he got wrong.
Anything You Want
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Big company origin stories

How some of the biggest brands got their start, and what it took to run them.

 
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Walter Isaacson's biography of Apple's co-founder. A close look at a genius with a hard personality.
Steve Jobs
 
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Brad Stone's story of Jeff Bezos and the early years of Amazon. Good if you like to see how a huge company began.
The Everything Store: Jeff Bezos & Amazon
 
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Robert Iger on his years running Disney. A look at leading a famous company through big decisions.
The Ride of a Lifetime: Lessons from Disney CEO
 
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The story of building Pixar, from one of the people who ran it. A good pick for creative types.
Creativity, Inc.: Harnessing Creativity for Business Success by Pixar Founder
 
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Ashlee Vance on the early years of Tesla and SpaceX, when a lot of it could have gone wrong.
Elon Musk: Tesla, SpaceX & Tech Biography
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Bold lives and cautionary tales

Risk takers, rule breakers, and one story of what happens when it goes wrong.

 
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Patagonia's founder on building a company his own way. Good for readers who want a different kind of business book.
Let My People Go Surfing: Education of a Businessman
 
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Richard Branson's business memoir, full of risks and close calls. Despite the title, it's about building companies.
Losing My Virginity: How I Survived & Made a Fortune
 
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Arnold Schwarzenegger's memoir about reinventing himself again and again. Works for anyone who likes a big life story.
Total Recall: My Unbelievably True Life Story
 
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Dave Grohl's memoir. Not a business book, but the same underdog energy and hard work as Shoe Dog.
The Storyteller: Foo Fighters Memoir by Dave Grohl
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The true story of Theranos, a Silicon Valley startup that fooled investors. It reads like a thriller and shows what happens when a founder lies.
Bad Blood: Secrets & Lies in Silicon Valley