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Makeup Essentials for BUSY Moms

Purple Star emoji 16 items
The must-have makeup products that keep you looking fabulous even on the busiest days.
Sections
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Concealers

Concealers are a must-have in every makeup routine. It is multi-functional & can be used lightly to spot treat dark circles/ breakouts/ redness. It can be built up to add more coverage where necessary.
 
Samantha Ahloy profile picture
This concealer is light-weight with buildable coverage. When I'm on the go & need to cover-up imperfections quickly, but still want to look natural; this concealer gets the job done.
Concealers - Sephora
 
Samantha Ahloy profile picture
I love that this is buildable with medium to full coverage. I deal for spot treatments & to brighten your under-eye area.
Rare Beauty by Selena Gomez Liquid Touch Brightening Concealer
 
Samantha Ahloy profile picture
This is a beautiful full coverage concealer. A little goes a long way. I like to apply a dot under my eyes, to my inner corner & blend with a sponge to get an even, full coverage (but not cakey) look.
16-Hour Camo Full Coverage Concealer | e.l.f. Cosmetics

Skin Tints & Tinted Moisturizers

Shop the Best Tinted Moisturizers that help to even out your skin tone without making you feel over-done. You'll be ready to take on your day while looking effortlessly put together.
 
Samantha Ahloy profile picture
Skin tints & tinted moisturizers are the perfect products to give light coverage that evens out your skin tone so you can get on with your day while looking put together, effortlessly.
Shop the Best Tinted Moisturizers - Sephora
 
Samantha Ahloy profile picture
Such a great skin tint for the price. I tend to gravitate to this skin tint because it gives such a beautiful, healthy glow while evening out my skin tone & keeps me looking like I just have great skin.
Super Stay 24H Skin Tint + Vitamin C - Maybelline | Ulta Beauty
 
Samantha Ahloy profile picture
Not only is this a tinted moisturizer but it is packed with SPF 30 and hyaluronic acid to amp up hydration. It is good for you and it evens out your skin tone seamlessly while feeling like you’re not wearing anything.
Terra 8.5 COMPLEXION RESCUE Tinted Moisturizer Mineral SPF 30 - bareMinerals | Ulta Beauty

Blush

What you need to add a flush of color to your face, accentuate your cheeks & give your skin a youthful look.
 
Samantha Ahloy profile picture
My go-to blush! So easy to apply & blend with long lasting color. The shades: Encourage & Happy are my favorites.
Rare Beauty by Selena Gomez Soft Pinch Liquid Blush - Sephora
 
Samantha Ahloy profile picture
Such a convenient all in one blush & highlight palette that saves you from having to look for multiple products. This pallet is also very pigmented, so a little goes a long way!
Nuance Quartette - Pixi Beauty

Palettes

Multifunctional palettes that help doing your makeup that much more convenient!
 
Samantha Ahloy profile picture
I so enjoy a good blush and bronzer duo. 2 steps in one pallet make it that much easier to get my makeup done. Such good quality & good pigment payoff!
Blush Makeup - Benefit Cosmetics
 
Samantha Ahloy profile picture
I love this blush and highlighter palette from Pixi Beauty - I have this in shade Sugar Blossom! I use this religiously & the pigment is chefs kiss; a little goes a long way. Very convenient palette to have for those 2-steps.
Pixi | Ulta Beauty

Setting Powders

Facial setting powders help to set makeup, reduce shine, and extend wear, ensuring a smooth and matte finish throughout the day. Add some of these to your collection!
 
Samantha Ahloy profile picture
This is an oldie but a goodie. I always revert to this setting powder because it truly makes setting your makeup look flawless! & it's easy on your pocket. This is a constant repurchase for me.
High Definition Loose Powder | e.l.f. Cosmetics
 
Samantha Ahloy profile picture
A definite bang for your buck! I like this translucent 2 part setting powder to brighten up my under eyes (top section) and set the rest of my face (bottom section) AND it's waterproof!
SHEGLAM Insta-Ready Face Powder Loose Setting
 
Samantha Ahloy profile picture
Literally 24 hour shine control! I have oily skin, so it's important for me to have a powder that keeps my T-zone matte for as long as possible. This powder is a must have especially for a night out dancing with friends because your oils will not shi...
Translucent Translucent Loose Setting Powder - Laura Mercier | Ulta Beauty

Setting Sprays

Facial setting sprays lock in makeup, hydrate the skin, and enhance longevity, providing a fresh and lasting finish. Here are my recommendations:
 
Samantha Ahloy profile picture
This was one of my first setting sprays and it's such a good one! Just a few spritz & your make-up stays in place for hours.
Makeup Setting Spray - SEPHORA COLLECTION
 
Samantha Ahloy profile picture
For the days that you want a more dewy look but also want your makeup to stay in place, you're probably gonna love this setting spray & it's reasonably priced!
Power Grip Dewy Setting Spray - e.l.f. Cosmetics | Ulta Beauty
 
Samantha Ahloy profile picture
Not only is this spray packed with vitamins but it actually works really well to set and enhance your makeup all day long! A must have in your makeup collection.
2.8 oz Continuous Setting Mist - Morphe | Ulta Beauty